Qualcomm press conference at CES 2015 | CNET

Qualcomm press conference at CES 2015

The chip giant will showcase its agenda for the New Year, and no doubt highlight its new flagship mobile product, the Snapdragon 810.

  • Josh Miller 1/5/2015 7:49:05 PM
  • Josh Miller 1/5/2015 7:49:51 PM
  • Ben Fox Rubin 1/5/2015 7:50:56 PM
    Hey folks, we're going to get started in a couple minutes here.
  • Mark 1/5/2015 7:52:01 PM
    Can't wait for the snapdragon 900 series to be announcement! Let's see how it compares the the recently announced Tegra X1
  • Ben Fox Rubin 1/5/2015 7:53:01 PM
    Snapdragon 900...? Well, maybe that'll be announced. But Qualcomm is just rolling out Snapdragon 810 stuff now.
  • Josh Miller 1/5/2015 7:53:27 PM
  • Ben Fox Rubin 1/5/2015 7:55:30 PM
    Got the word that we're starting in a few minutes, FYI.
  • Josh Miller 1/5/2015 7:55:35 PM
  • Ben Fox Rubin 1/5/2015 7:57:28 PM
    For some background, Qualcomm is the dominant player in mobile chips. Its market share for radio chips is about two-thirds globally. No one comes close to that number.
  • Ben Fox Rubin 1/5/2015 7:58:00 PM
    Now, it's taking its expertise in mobile to try pushing into "adjacent markets," including wearables, the Internet of Things and cars.
  • Ben Fox Rubin 1/5/2015 7:59:18 PM
    The company discussed a lot about how 2015 would be all about adjacent markets at an analyst day in November: Here's my story on that:

    Qualcomm wants to move out of your pocket into your car, house and wearable - CNET

    CNETThe world's biggest maker of mobile chips that power smartphones sees lots of room to grow next year. But a glitch in China may hold it back.
  • Nate Ralph 1/5/2015 7:59:54 PM
    Mobile dominance is definitely the operative word here. There's a Qualcomm chip in most Android phones -- the new Snapdragon 810 has already popped up in phones here at CES, like the LG G Flex 2 we just checked out.
  • Ben Fox Rubin 1/5/2015 7:59:58 PM
    The idea is to take all that R&D the company already did for mobile and push it into these new areas so it can keep growing the business.
  • Ben Fox Rubin 1/5/2015 8:00:09 PM
    Here's my recent story on 810:

    Qualcomm boosts the brains on its flagship Snapdragon 810 chip - CNET

    CNETThe leading maker of mobile processors showcases the capabilities of its newest top-end chip, set to ship in devices starting early next year.
  • Ben Fox Rubin 1/5/2015 8:00:43 PM
    OK, starting with a video on "Why wait to solve the worlds problems?"
  • Mark 1/5/2015 8:00:45 PM
    But the 810 was announced beginning of last year, let's see what they are hiding.
  • Josh Miller 1/5/2015 8:01:14 PM
  • Ben Fox Rubin 1/5/2015 8:02:06 PM
    Derek Aberle takes the stage. He's president of Qualcomm.
  • Josh Miller 1/5/2015 8:02:40 PM
  • Ben Fox Rubin 1/5/2015 8:03:00 PM
    He said he will start with smartphone market (no surprise for Qualcomm) and then move to the Internet of Things.
  • Ben Fox Rubin 1/5/2015 8:03:17 PM
    The foundation of Qualcomm's success is its R&D engine, he said.
  • Josh Miller 1/5/2015 8:03:19 PM
  • Ben Fox Rubin 1/5/2015 8:03:54 PM
    That R&D, with early investment in new technologies, has helped drive big changes, he said.
  • Ben Fox Rubin 1/5/2015 8:04:17 PM
    Qualcomm has been at the forefront of 3G and 4G wireless technology.
  • Ben Fox Rubin 1/5/2015 8:05:03 PM
    That R&D engine has helped Qualcomm maintain its leading position in mobile.
  • Josh Miller 1/5/2015 8:05:27 PM
  • Ben Fox Rubin 1/5/2015 8:05:35 PM
    A lot of innovation in smartphones, but also huge opportunities to spread into new areas, Aberle said.
  • Josh Miller 1/5/2015 8:05:56 PM
  • Ben Fox Rubin 1/5/2015 8:06:09 PM
    This is a similar message to what Qualcomm execs discussed during analyst day in November.
  • Josh Miller 1/5/2015 8:06:45 PM
  • Ben Fox Rubin 1/5/2015 8:06:48 PM
    They wanted to be clear then, and probably now, that they still see continued growth in mobile and smartphones, but want to expand out to even more areas.
  • Nate Ralph 1/5/2015 8:06:54 PM
    Qualcomm getting the jump on mobile Internet was obviously a huge win for the company. But how it translates that into this new-fangled Internet of Things remains to be seen...
  • Ben Fox Rubin 1/5/2015 8:06:57 PM
    OK, he's hitting on that point now.
  • Josh Miller 1/5/2015 8:07:00 PM
  • Ben Fox Rubin 1/5/2015 8:07:11 PM
    "We see tremendous growth" in smartphones in coming years, Aberle said.
  • Ben Fox Rubin 1/5/2015 8:07:34 PM
    So far, emerging markets are where a lot of the growth is in smartphones as smartphones become cheaper.
  • Josh Miller 1/5/2015 8:08:10 PM
  • Ben Fox Rubin 1/5/2015 8:08:17 PM
    Granted, selling smartphones in emerging markets is a high-volume but lower-revenue kind of business. There's more bang from sales in mature markets like the US and Western Europe.
  • Ben Fox Rubin 1/5/2015 8:09:04 PM
    Said Qualcomm is on its fifth generation of LTE modems while competitors just getting started (I wondering if he's referring to Intel...)
  • Josh Miller 1/5/2015 8:09:23 PM
  • Ben Fox Rubin 1/5/2015 8:09:47 PM
    On Snapdragon 810 -- can't win by being good in just one area, Aberle said. Need to have a well-rounded chip.
  • Ben Fox Rubin 1/5/2015 8:10:34 PM
    Some background on the 810: The Snapdragon 810 provides a notable boost from its predecessor, the 805, which is already tucked into Google's Nexus 6 and Samsung's Galaxy Note 4 smartphones, and Amazon's Fire HDX tablet. The new chip provides improved data speeds, longer battery life and fuller support of 4K video, the next step up from high-definition video. On top of that, the 64-bit double quad-core processor is a kick up from just a single 32-bit quad-core processor in the 805, which should give mobile devices a big bump in speed and computing power.
  • Josh Miller 1/5/2015 8:11:06 PM
  • Ben Fox Rubin 1/5/2015 8:11:09 PM
    A big point Qualcomm has made about the 810 is that it allows users to do more stuff too.
  • Ben Fox Rubin 1/5/2015 8:11:30 PM
    Aberle noted the LG G Flex 2 is one of first smartphones with 810 in it.
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