Qualcomm press conference at CES 2015 | CNET

Qualcomm press conference at CES 2015

The chip giant will showcase its agenda for the New Year, and no doubt highlight its new flagship mobile product, the Snapdragon 810.

  • Ben Fox Rubin 1/5/2015 8:11:57 PM
    Qualcomm exec Raj Talluri takes the stage. He's big on Snapdragon.
  • Nate Ralph 1/5/2015 8:12:22 PM
    Qualcomm is in a fascinating position here -- market dominance, thanks to a series of powerful processors that most other companies have failed to compete with. Kind of like Intel, who is of course trying to break into the space...
  • Josh Miller 1/5/2015 8:12:25 PM
  • Josh Miller 1/5/2015 8:13:16 PM
  • Ben Fox Rubin 1/5/2015 8:13:51 PM
    Talluri mentioned that the computing power of 810 allows users to do more, such as playing more complex games.
  • Josh Miller 1/5/2015 8:13:58 PM
  • Ben Fox Rubin 1/5/2015 8:14:12 PM
    Qualcomm is hoping smartphone and tablet makers will use the 810's bigger brain and higher speeds to create devices that can come even closer to replacing your laptop or desktop -- which in turn could help Qualcomm sell more of its mobile chips. Also, having a new top-of-the-line chip is critical to maintaining its leadership over lower-cost competitors like MediaTek.
  • Ben Fox Rubin 1/5/2015 8:14:30 PM
    Will see a lot of products with 810 in the first half of the year, Talluri said.
  • Josh Miller 1/5/2015 8:14:39 PM
  • Ben Fox Rubin 1/5/2015 8:14:48 PM
    Back to Aberle.
  • Josh Miller 1/5/2015 8:15:24 PM
  • Ben Fox Rubin 1/5/2015 8:15:51 PM
    Regular turnover of devices allows companies like Qualcomm to keep adding more tech into each new phone, Aberle noted.
  • Nate Ralph 1/5/2015 8:16:20 PM
    We hear "console-quality" graphic effects a lot, but it's an important selling point for Qualcomm's wares. People (and gamers especially) are going to be drawn in by this sort of eye candy. That's especially important in light of how often we're replacing this stuff.
  • Ben Fox Rubin 1/5/2015 8:16:20 PM
    Shifting gears a bit, he said Qualcomm is active in smart home, Internet of Things, automotive.
  • Josh Miller 1/5/2015 8:17:02 PM
  • Ben Fox Rubin 1/5/2015 8:17:49 PM
    Auto is becoming a bigger market for these chipmakers these days as car manufacturers add more technology and displays into their vehicles.
  • Ben Fox Rubin 1/5/2015 8:18:26 PM
    Most of Nvidia's presentation yesterday focused on car tech, including assisted driving technology and graphics for displays.
  • Nate Ralph 1/5/2015 8:18:50 PM
    All of these new infotainment centers and smart dashboards and the like are going to be so much cooler when we're all being shuttled around in autonomous vehicles.
  • Ben Fox Rubin 1/5/2015 8:19:09 PM
    Aberle also mentioned health care. He said the industry is a lot more ready to adopt mobile tech.
  • Josh Miller 1/5/2015 8:19:18 PM
  • Ben Fox Rubin 1/5/2015 8:20:03 PM
    Aberle said the company developed the 2Net platform for secure communications in health care.
  • Ben Fox Rubin 1/5/2015 8:20:19 PM
    He said there's a "huge opportunity" for cost savings by using mobile tech in health care.
  • Ben Fox Rubin 1/5/2015 8:21:01 PM
    The trouble for anything with health care tech is securing these systems, maintaining privacy and staying compliant with regulations.
  • Ben Fox Rubin 1/5/2015 8:21:28 PM
    Said teaming up with Walgreens -- powering app with 2Net.
  • Josh Miller 1/5/2015 8:21:39 PM
  • Ben Fox Rubin 1/5/2015 8:21:42 PM
    Also working with Novartis on clinical trials.
  • Ben Fox Rubin 1/5/2015 8:22:56 PM
    On Novartis, he said there's potential to make clinical trials more efficient and more accurate using mobile tech. Could save a lot on costs, he said.
  • Ben Fox Rubin 1/5/2015 8:23:07 PM
    Aberle said we'll be seeing more of these kinds of collaborations in the near future.
  • Ben Fox Rubin 1/5/2015 8:23:26 PM
    Now on to wearables.
  • Josh Miller 1/5/2015 8:23:28 PM
  • Nate Ralph 1/5/2015 8:23:39 PM
    Getting mobile health right is going to be incredibly tricky. But partnerships with places like Walgreens could prove to be an incredible way to reach people, and keep us all a bit healthier.
  • Ben Fox Rubin 1/5/2015 8:24:05 PM
    Aberle said Qualcomm is actually shipping products in wearables, not just talking about it (again, probably a slight dig on Intel, which announced a bunch of wearables partnerships in recent months).
  • Ben Fox Rubin 1/5/2015 8:24:31 PM
    Aberle said wearables are a "sweet spot" for Qualcomm -- a lot of similarities with smartphone.
  • Ben Fox Rubin 1/5/2015 8:24:53 PM
    Now on to networking...
  • Josh Miller 1/5/2015 8:25:18 PM
  • Ben Fox Rubin 1/5/2015 8:25:24 PM
    Worth noting: not seeing a bunch of new info here other than these health care partnerships.
  • Josh Miller 1/5/2015 8:26:55 PM
  • Ben Fox Rubin 1/5/2015 8:26:58 PM
    Aberle mentioned that AllSeen Alliance, the Qualcomm-backed Internet of Things standards group, now has over 100 members. Sony, Sharp, Electrolux.
  • Nate Ralph 1/5/2015 8:27:16 PM
    There might not be too much new here, but it gives us an idea of where Qualcomm is trying to push things... and it's keen to stress the idea that it's in absolutely everything (or will be).
    .
  • Ben Fox Rubin 1/5/2015 8:28:24 PM
    AllSeen is one of the major groups working on creating a common language for objects and devices to talk to each other through the Internet of Things -- a concept of connecting all sorts of devices to the Web.
  • Ben Fox Rubin 1/5/2015 8:29:33 PM
    Aberle announced a new collaboration with Lifx to develop connected lighting.
  • Josh Miller 1/5/2015 8:29:44 PM
  • Ben Fox Rubin 1/5/2015 8:30:05 PM
    Agreed, Nate -- this is definitely showing that Qualcomm wants to move into a lot more devices and objects throughout your home, work, life.
  • Nate Ralph 1/5/2015 8:30:31 PM
    Collaborations like AllSeen may sound like so much marketing-speak, but they're actually a great idea for consumers... those of us interested in smart appliances will be able to mix and match, instead of languishing in closed ecosystems, waiting for Apple or Google to make a light bulb.
  • Ben Fox Rubin 1/5/2015 8:30:41 PM
    With Lifx collaboration, you can turn any light bulb into a smart light bulb.
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