Welcome to our coverage of the BlackBerry 10 event, live from New York City.
We have Roger Cheng, Brian Bennett, and ace photographer Sarah Tew on site in downtown Manhattan.
The event will kick off at 10am ET / 7am PT
Hey folks, I'm in the house! The house of RIM that is!
I have to say, RIM really knows how to treat the press well.
We've got seats with power and wired Ethernet...positively luxurious.
We're also in a packed room looking at a massive stage surrounded by swirling blue spotlights and BB10 logos everywhere.
Roger Cheng, executive editor for CNET News, finally settled and ready to roll.
Obviously, RIM has a lot on the line here. Once the darling of corporate IT and e-mail junkies, BlackBerry handsets have lost major market share to iPhone and Android (at least in the U.S.).
We are at Pier 36 in the Lower East Side of Manhattan. It's right by Basketball City, if you're from around here or know the area.
The venue space is giant, and they've so far only let in press to set up. Large digital banners line the side and front of the stage. Of course, the BlackBerry 10 logo is everywhere.
RIM is pulling out all the stops for this one I tell you...and it needs a big win here.
I really dig that cube shaped podium. It's so...futuristic. Hope the new software and devices are too.
Man, why is it that I like RIM's corporate approved dance music. What's wrong with me? :)
RIM's monitoring your radio and music collection. It's actually part of the RIM "premium music service."
That's, of course, a joke to anyone without a sense of humor.
There's still at least 10 minutes until the official start, and the event may be delayed even further, so hang tight.
So far, it's just the press. There's a large crowd of analysts and other industry folks still outside waiting to get in.
For once, the press get the VIP treatment. It's a refreshing change.
@Billy: They are using PlayBooks at the registration desk. You need to type your name in on a PlayBook to get your badge.