Okay, Heins is inviting everyone to the side room to demo the phones.
Okay, Heins is off the stage.
You guys may want to sit tight for a bit.
Heins is supposed to participate in a Q&A with the press and we'll keep live blogging it.
What did you think, Roger? Is the new OS and the two new phones enough to keep BlackBerry relevant?
If you guys have any questions, feel free to shoot them out. I'll try to ask during the Q&A.
Well, the OS certainly looks impressive.
But beyond the OS and phone itself, RIM (or BlackBerry) needs to get past the fact that its brand has taken a major hit.
BlackBerrys are NOT cool, and they will need to do a lot of work rehabilitating image.
One thing I've noticed with the comments is an intense interest in battery life.
No comment about that, so we'll have to see during the Q&A.
For those looking for specifics on the Z10 and the OS, we have full hands-on reviews of each (see links above).
Our colleague, Jessica Dolcourt, was able to spend a few days with the Z10.
I'm also curious why there's such a long wait in the U.S. March? That's a pretty long time from now.
I guess the first-quarter financials will be a complete wash.
Okay, the Q&A is about to start.
We get about 25 minutes with the executives for this Q&A.
Hold on for a little bit. They are kicking out the non-press folks.
CEO Heins and Chief Marketing Officer Frank Boulben are out.
I get the first question: US availability?
The testing process is lengthy, Heins is saying, so he's shooting for mid-March.
This is where we stand. In discussion and doing collaborative work to pull it in.
Boulben: Entering the BlackBerry Ready program -- 1,600 enterprises are signed up for it. Carriers are opening pre-registration.
Boulben: We want to signal that BlackBerry is back. Says the Super Bowl will kick off the campaign.
The Q10 will come in April, Heins believes. But it depends on testing.
That's the keyboard phone, by the way.
Heins: The Q10 and Z10 are identical in terms of apps that can work on the phone. The keyboard is the big difference.
Heins: There's not one price in the whole world, it's not one size fits all. So it may be more than $149 in the U.S.
Heins: Working on a plan to upgrade all PlayBooks to BB10.
Heins: On the tablet business, it is rather difficult. We want to continue on the tablet business, but we are looking for specific services and industries.
Heins: We want to provide a value proposition that isn't just hardware, but software too.
FYI...AT&T has come out and said that it would sell both BlackBerrys. No info on the launch date though.
Boulben: We have the full support on app ecosystem (in response to how they will attack iOS and Android's dominance).
Boulben: We will showcase the fantastic features you've seen today. All marketing will see features showcased in real life.
Sprint has said it will sell the BlackBerry Q10 later this year (again, no timing).
A question on BB security.
Boulben: On Balance, work will continue to use security network and will be behind firewall of corporate IT systems. It'll be secure from end to end.