Okay, Heins is inviting everyone to the side room to demo the phones.
by Roger Cheng
Okay, Heins is off the stage.
by Roger Cheng
You guys may want to sit tight for a bit.
by Roger Cheng
Heins is supposed to participate in a Q&A with the press and we'll keep live blogging it.
by Roger Cheng
What did you think, Roger? Is the new OS and the two new phones enough to keep BlackBerry relevant?
by john.falcone
If you guys have any questions, feel free to shoot them out. I'll try to ask during the Q&A.
by Roger Cheng
Well, the OS certainly looks impressive.
by Roger Cheng
But beyond the OS and phone itself, RIM (or BlackBerry) needs to get past the fact that its brand has taken a major hit.
by Roger Cheng
BlackBerrys are NOT cool, and they will need to do a lot of work rehabilitating image.
by Roger Cheng
One thing I've noticed with the comments is an intense interest in battery life.
by Roger Cheng
No comment about that, so we'll have to see during the Q&A.
by Roger Cheng
For those looking for specifics on the Z10 and the OS, we have full hands-on reviews of each (see links above).
by john.falcone
Our colleague, Jessica Dolcourt, was able to spend a few days with the Z10.
by john.falcone
I'm also curious why there's such a long wait in the U.S. March? That's a pretty long time from now.
by Roger Cheng
I guess the first-quarter financials will be a complete wash.
by Roger Cheng
Okay, the Q&A is about to start.
by Roger Cheng
We get about 25 minutes with the executives for this Q&A.
by Roger Cheng
Hold on for a little bit. They are kicking out the non-press folks.
by Roger Cheng
CEO Heins and Chief Marketing Officer Frank Boulben are out.
by Roger Cheng
I get the first question: US availability?
by Roger Cheng
The testing process is lengthy, Heins is saying, so he's shooting for mid-March.
by Roger Cheng
This is where we stand. In discussion and doing collaborative work to pull it in.
by Roger Cheng
Boulben: Entering the BlackBerry Ready program -- 1,600 enterprises are signed up for it. Carriers are opening pre-registration.
by Roger Cheng
Boulben: We want to signal that BlackBerry is back. Says the Super Bowl will kick off the campaign.
by Roger Cheng
The Q10 will come in April, Heins believes. But it depends on testing.
by Roger Cheng
That's the keyboard phone, by the way.
by Roger Cheng
Heins: The Q10 and Z10 are identical in terms of apps that can work on the phone. The keyboard is the big difference.
by Roger Cheng
Heins: There's not one price in the whole world, it's not one size fits all. So it may be more than $149 in the U.S.
by Roger Cheng
Heins: Working on a plan to upgrade all PlayBooks to BB10.
by Roger Cheng
Heins: On the tablet business, it is rather difficult. We want to continue on the tablet business, but we are looking for specific services and industries.
by Roger Cheng
Heins: We want to provide a value proposition that isn't just hardware, but software too.
by Roger Cheng
FYI...AT&T has come out and said that it would sell both BlackBerrys. No info on the launch date though.
by Roger Cheng
Boulben: We have the full support on app ecosystem (in response to how they will attack iOS and Android's dominance).
by Roger Cheng
Boulben: We will showcase the fantastic features you've seen today. All marketing will see features showcased in real life.
by Roger Cheng
Sprint has said it will sell the BlackBerry Q10 later this year (again, no timing).
by Roger Cheng
A question on BB security.
by Roger Cheng
Boulben: On Balance, work will continue to use security network and will be behind firewall of corporate IT systems. It'll be secure from end to end.
by Roger Cheng
