RIM's BlackBerry 10 launch event (live blog) | CNET

RIM's BlackBerry 10 launch event (live blog)

Coverage of the launch of BlackBerry 10.

  • Roger Cheng 1/30/2013 4:45:26 PM
    Boulben: There will be different tiers of services to enterprises.
  • Roger Cheng 1/30/2013 4:45:43 PM
    Oh, a question about battery life.
  • Roger Cheng 1/30/2013 4:46:04 PM
    Heins: We haven't changed the battery connector like others did (shot at Apple).
  • Roger Cheng 1/30/2013 4:46:35 PM
    Heins: We made the conscious design decision with a removable back door for a second battery.
  • Roger Cheng 1/30/2013 4:46:55 PM
    Heins: Quickly mentioned all-day life, but I don't think the battery life will be as good as it has been in the past.
  • Roger Cheng 1/30/2013 4:47:09 PM
    Q: What are the milestones for success?
  • Roger Cheng 1/30/2013 4:47:50 PM
    Boulben: We'll look at net promoter scores. We want first BB10 users to recommend it to friends and family.
  • Roger Cheng 1/30/2013 4:48:00 PM
    Boulben: That's an early indicator of success.
  • Roger Cheng 1/30/2013 4:48:40 PM
    Q: What's the rate of new models?
  • Roger Cheng 1/30/2013 4:49:18 PM
    Heins: We're working on a road map. We need to make sure we have the right segmentation -- high end and mid tier. We are working on a plan to address that. This isn't a one time or blip. We're working on next full touch and keyboard device.
  • Roger Cheng 1/30/2013 4:49:43 PM
    Heins: Innovations move quickly. Watching the product lifecycle curve closely.
  • Roger Cheng 1/30/2013 4:49:54 PM
    Okay, Alicia Keys is joining the Q&A.
  • Roger Cheng 1/30/2013 4:50:45 PM
    Q: How specifically does BB intend to go after first-time users?
  • Roger Cheng 1/30/2013 4:51:11 PM
    Boulben: We've done extensive market research. The segment we are targeted, the power users, represents one-third of total market.
  • Roger Cheng 1/30/2013 4:51:27 PM
    Boulben: We aren't just competing against the BB base, but new users.
  • Roger Cheng 1/30/2013 4:52:38 PM
    Heins: We'll be going after global applications. But there will be a regional focus on apps too.
  • Roger Cheng 1/30/2013 4:53:03 PM
    Q: To Alicia Keys, what exactly will you be doing for RIM?
  • Roger Cheng 1/30/2013 4:53:24 PM
    Keys: This is something I'm dedicated to. This phone is for me.
  • Roger Cheng 1/30/2013 4:53:59 PM
    Keys: How do we manage as family people, creative people? It's an important concept for me, and a reason why we're in sync. I will continue to enhance and involve the creative and female side of the company.
  • Roger Cheng 1/30/2013 4:54:17 PM
    Keys: When I think of BB, I think of a male dominated space. There needs to be growth in female space.
  • Roger Cheng 1/30/2013 4:54:41 PM
    Keys: I love how BB is about cooperation, and communication, and how they overflow.
  • Roger Cheng 1/30/2013 4:55:12 PM
    Keys: I plan to help that excel and explore it further. As creative people, we want to access so much, so I want to help with that access. We want to continue to deliver things that are unexpected for BB.
  • Roger Cheng 1/30/2013 4:56:24 PM
    Boulben: Venezuela will be the first in South America to get the Z10 on March 12. Most of South America will be covered by March.
  • Roger Cheng 1/30/2013 4:56:45 PM
    A question to Keys about advice for small business owners.
  • Roger Cheng 1/30/2013 4:57:49 PM
    Keys: We have to keep track of expenses on the road. The power of that is to immediately do things. We're juggling many things. How do we get to our consumer. It's such an incredible opportunity to connect with people.
  • Roger Cheng 1/30/2013 4:58:03 PM
    The platform for the mobile device is so limited, Keys says.
  • Roger Cheng 1/30/2013 4:58:47 PM
    Q: What phone did you switch when you left BB?
  • Roger Cheng 1/30/2013 4:59:04 PM
    Keys: She won't disclose that other phone.
  • Roger Cheng 1/30/2013 4:59:54 PM
    Keys: My main goal is to bridge that gap and create one device that allows you to do everything. Things you can do for play, you can do with BB10, and you can work at the highest efficiency with the BB10.
  • Roger Cheng 1/30/2013 5:00:30 PM
    Okay, the Q&A is wrapped up.
  • Roger Cheng 1/30/2013 5:00:46 PM
    Wow, it's been a long live blog, but thanks for sticking through with us.
  • Roger Cheng 1/30/2013 5:02:26 PM
    Please check out more of our coverage on BB10 on www.cnet.com.
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