The announcer is standing in the middle of the audience. It's a little strange.
It's a worldwide telecast man, I can dig it I guess.
Okay, cue the promo video hyping up BlackBerry 10.
"Everything's great, blah blah blah"
RIM pushes the global appeal of BlackBerry, getting people from all over the world to talk about BB10.
The world loves BlackBerry! Right?!!! Not so sure about the US or China.
The international story is a big one for RIM. Most of its growth over the past two years has been driven by emerging markets.
But with BB10, RIM is going to go back to attacking the more developed markets, including its home market of North America.
Okay, we are sitting in a bad seat. The light is shining down directly on us. Ugh....
A blinding blue light has just hit us in the face. Ouch!
Developers relations head Alec Saunders is up. He's talked about the journey to get developers interested in BlackBerry.
Saunders: We've seen developers we've never seen before, including younger people.
In India, someone wrote a book about programming for BB10.
Saunders: Two portathons nabbed 15,000 and 19,000 apps each. Wow.
Hmmm, a huge ground swell of support for BB10? Ah, not so sure about that.
Saunders: Thank you. We have put together the largest catalog of apps for a first-generation mobile platform.
Here comes another video, a profile on some devoted BB users.
The guy in the video has a "honk for BlackBerry 10" campaign in his hometown.
This suave MC is really an Android running BB10 QNX multitasking software...that's the big reveal.
A musician is now up in the video talking about his use of BB10, and the ability to do multiple things at once.
The multitasking advantage will be a big focal point for RIM and BB10.