We have created a platform that works with other things like cars, or a health care system. That's the promise of BB10 platform, he says.
A good browser, apps, camera -- that's just expected. So how does BB go beyond that?
The platform better sync via direct mind link...that's the only way to leapfrog the competition.
Heins says BB10 has a focus on content and apps. Focus on user experience unlike anything you've seen before, he adds.
Before unveiling BB10, he's asking for a few more minutes. I guess we've waited this long...
We've made the tough call to go it alone, he says.
He wants to give more thanks to folks who helped create the foundation of BB10.
We've built strong relationships with our carrier partners, including 650 carriers, he says.
Hmmm, I wonder if RIM would be in this position if it went with Android?
You will see the amazing experience we are bringing to people with BB Hub, Flow, and Peek, he says.
Okay, one more thanks to Mike Lazaridis, who gets a lot of applause.
Heins thanks Lazaridis for "guiding us into the future."
Lazriridis and Jim Balsillie were co-CEOs before Heins took over a year ago.
From this point forward, RIM will be re-branded BlackBerry.
We are in a gathering of the RIM faithful.
No more Research In Motion.
It's one brand, one promise.
Our customers use BlackBerrys, our employees work for BlackBerry.
From today on, we are BlackBerry everywhere in the world, he says.
Or shall I say BlackBerry faithful, from now on, everywhere.
Wow, it took them long enough. It's a smart move. No normal consumers know what Research In Motion is.
There are fundamental pieces of our lives that BB has enhanced, he says. We knew we had to maintain that foundation on communication and give them what they want.
It needs to be simple and elegant, he says.
This is certainly a great way for a CEO to put his stamp on the company.
BlackBerry employees are counting down to the reveal.
And there you go, the two new BlackBerry phones.
Heins hold up the BlackBerry Z10 and the Q10.
And here it is! Two phones revealed! Z10 and Q10!!!
The Z10 is the touch-screen phone, while the Q10 is the Bold-like device.
Aren't they beautiful? he asks.
The Z10 comes with a 4.2-inch display, with 356 ppi.
We created a cinematic experience with the screen, he says.
The back of the Z10 has a textured surface that's comfortable to hold, with a slight curve on the back.
Yeah, the Q10 uses a Bold-style Keyboard...that'll make a lot of BB users happy.
The browser is super fast, he says. No matter what you do, you're one swipe away from all of your activities, he says.