Heins notes that you'd have to go through different apps to get all that separate information. But on BB, it's in one place. That's the benefit of the Hub, he says. The device adapts to you.
What I want to know is why you'd want to use BBM at all when you have all the other social media platforms and e-mail, not to mention IM?
It delivers the content that's meaningful to you. That's a strong concept, he says.
We have the aspiration to be the best keyboard experience, period, Heins says.
Bhardwaj talks about the BlackBerry typing experience on BB10.
If you want to fire off a quick message, you can "flick" words on screen, Bhardwaj says.
"I call it writing without typing," Heins says.
We wanted BB Flow to delete words quickly.
Demoing the touch keyboard now on the Z10. It does look very nice and fast...especially the flicking predictive text entry.
You swipe down to get numbers and question marks, Bhardwaj says.
Bhardwaj seamlessly moves between English, French and German.
We want you to have the same experience as a physical keyboard on touch, Bhardwaj says.
That may be true, but if I'm getting a BB, I'd prefer the physical keyboard.
The new software keyboard seems compelling but it may demand a steep learning curve.
Heins now talking about enterprise.
We see people running around with two devices, Heins says.
That's a problem we aspire to solve, he says.
That's a segue to BlackBerry Balance.
It's a single swipe that allows you to switch between two personalities: work and personal.
Now talking about BlackBerry Balance...a way to split the phone software into work and play modes.
As you go into work, everything's changed, including the apps, wallpaper, and even the BlackBerry App World store.
You're not in and out of personal and work, Bhardwaj says. It's not split, it's part of flow.
Work and personal apps co-exist, he says. There's a single unified experience, he adds.
I'll have to see how this works in practice...that's one of the things I wasn't clear on before.
So personal apps are available all the time, and work apps are only available when you switch to the corporate profile. Interesting.
Balance will make IT departments pleased....and if it really makes personal communication private...that's a win win in my book.
Bhardwaj: I enjoy the real-time nature on it.
With BB10, BBM goes further, he says. You can do video calls over BBM.
They really need to make BBM compelling since there doesn't seem to be much use for it in today's world.
Ah, I guess this is RIM's FaceTime equivalent. Linking it to BBM is smart.
BBM is the nice secret social network that BlackBerry owns.
Wow, you can remotely control or view a screen from another BB10 device.
True, this makes the service more like FaceTime and GTalk, hangouts etc.
This is all during the BBM video chat. That's impressive.
Great, hiding from your office just got a lot harder!
It's a great collaboration tool for small businesses, Heins says.