So what about the favorite apps?
70K applications...but can you find a good e-book reader? Or news aggregator?
Yes, we have Skype committed to BB10, and Amazon Kindle, he says.
Also, What's App, SAP, and Angry Birds (Rovio) will be on BB10.
Oh wait, Kindle has committed to BB10. Cool.
We have more than 1,000 top apps from around the world committed to BB10.
It's across every category and every region across the globe.
Facebook, Twitter, Foursquare, LinkedIn from social.
EA, Gameloft, Disney, Sega are all on board.
What about Flipboard I wonder?
WSJ, Bloomberg, NY Times, TuneIn, other media apps also on board.
There are banking apps, travel apps, finance, health care and government.
Mallick says RIM identified top targets for apps.
We did this for global and local brands. We realize the importance of locally relevant content, he says.
Hmm...does BB10 have Temple Run 2 or Clash of Clans? Those are my two current obsessions.
BlackBerry World is now the one-stop shop for BB apps, game, music, and video, he says.
BlackBerry is following Google Play's strategy of being a hub for everything.
There's definitely more to come, Mallick teases.
Okay, Mallick is off the stage, and cue the promo video.
The video is showing off the different apps, games, and media available on BlackBerry World. It does look like a good amount of stuff.
Okay, Heins is back on stage.
BlackBerry 10 is an entirely new way of thinking on an entirely new platform, he says.
In the U.S., the carriers will begin announcing pre-registration and price plans today. Just not at this event.
The Z10 availability in March in the U.S.
The Z10 will price at $149 for a three-year contract. Ouch.
It'll be available in Canada in Feb. 5.
In the U.K., the Z10 will be available tomorrow with all the carriers.
Yikes, the phones will be available in March in the U.S.? That's rough!
At least the U.S. doesn't have three-year contracts...that is too much.
That's great but no specific U.S. carrier stated.
Heins references a lot of speculation out in the market.