We are engaging in discussions with artists to inspire future of BB, as well as with working moms. Our goal is to improve their lives, he says.
by Roger Cheng
BlackBerry is creating a new position: global creative director. Someone on the top of her field, he says.
by Roger Cheng
Okay, so it's a celebrity.
by Roger Cheng
An original BB power user, he says.
by Roger Cheng
Alicia Keys is BB's Global Creative Director.
by Roger Cheng
Hello, I didn't even get a shot at the job!
by Roger Cheng
Backing up to the U.S. carriers, all the four national carriers will get it eventually.
by Roger Cheng
That's AT&T, Verizon, Sprint, and T-Mobile.
by Roger Cheng
Alicia Keys is suited up and looks pretty good.
by Roger Cheng
Heins notes that Alicia Keys was a longtime BB user, but she left the platform.
by Roger Cheng
Keys: I was in a long-term relationship with BB, but I noticed hotter, sexier phones at the gym. But I missed how BB organized her life. Then she had two phones (I was playing the field).
by Roger Cheng
Keys: I'm exclusively "dating" BB again.
by Roger Cheng
Alicia Keys back with BlackBerry, now that's news man!
by Brian Bennett
FYI...you'll notice that the announcements for availability and pricing was for the Z10 only...no word on the Q10.
by Roger Cheng
It's looking like the Q10, which is what I would want, isn't coming until Q2 at least.
by Roger Cheng
I am trying to picture Alicia Keys rolling into Waterloo for a 10 am project meeting.
by Roger Cheng
Just a reminder, the Z10 is the touchscreen phone, while the Q10 is the keyboard phone.
by Roger Cheng
Alicia Keys only sounding slightly interested as she reads of the teleprompter.
by Roger Cheng
I have to wonder how legit this job is for Alicia Keys. Does she have an office in Waterloo?
by Roger Cheng
Or did RIM just pay a lot of celebrities a lot of money?
by Roger Cheng
Not that I would blame RIM. Samsung's been doing it for a long time.
by Roger Cheng
You heard it folks, Alicia says the new BlackBerrys are fly.
by Brian Bennett
Heins is so honored to have Alicia Keys on board for BlackBerry, he says.
by Roger Cheng
Heins goes in with the little cheek kiss with Keys. That was slightly awkward.
by Roger Cheng
BlackBerry 10, brought to you by BlackBerry, Heins says. He's thanking everyone for being here.
by Roger Cheng
Hey there Mr. Thorsten, don't get too fresh there.
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by Brian Bennett
OK, the presentation is over...now for some hands-on time hopefully.
by Brian Bennett
Cue another promo video. This one has the center stage and side walls coordinated...so that's kind of cool.
by Roger Cheng
Okay, the satellite link has dropped, he says.
by Roger Cheng
It's just us now, he says.
by Roger Cheng
Here comes some local information. Time to dish!
by Roger Cheng
Everyone in this room in New York will get BlackBerry Z10s!
by Roger Cheng
Everyone here will get a Z10. Suh-weet.
by Roger Cheng
Oh wow, BB10 Z10s for everyone!
by Brian Bennett
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