We are engaging in discussions with artists to inspire future of BB, as well as with working moms. Our goal is to improve their lives, he says.
BlackBerry is creating a new position: global creative director. Someone on the top of her field, he says.
Okay, so it's a celebrity.
An original BB power user, he says.
Alicia Keys is BB's Global Creative Director.
Hello, I didn't even get a shot at the job!
Backing up to the U.S. carriers, all the four national carriers will get it eventually.
That's AT&T, Verizon, Sprint, and T-Mobile.
Alicia Keys is suited up and looks pretty good.
Heins notes that Alicia Keys was a longtime BB user, but she left the platform.
Keys: I was in a long-term relationship with BB, but I noticed hotter, sexier phones at the gym. But I missed how BB organized her life. Then she had two phones (I was playing the field).
Keys: I'm exclusively "dating" BB again.
Alicia Keys back with BlackBerry, now that's news man!
FYI...you'll notice that the announcements for availability and pricing was for the Z10 only...no word on the Q10.
It's looking like the Q10, which is what I would want, isn't coming until Q2 at least.
I am trying to picture Alicia Keys rolling into Waterloo for a 10 am project meeting.
Just a reminder, the Z10 is the touchscreen phone, while the Q10 is the keyboard phone.
Alicia Keys only sounding slightly interested as she reads of the teleprompter.
I have to wonder how legit this job is for Alicia Keys. Does she have an office in Waterloo?
Or did RIM just pay a lot of celebrities a lot of money?
Not that I would blame RIM. Samsung's been doing it for a long time.
You heard it folks, Alicia says the new BlackBerrys are fly.
Heins is so honored to have Alicia Keys on board for BlackBerry, he says.
Heins goes in with the little cheek kiss with Keys. That was slightly awkward.
BlackBerry 10, brought to you by BlackBerry, Heins says. He's thanking everyone for being here.
Hey there Mr. Thorsten, don't get too fresh there.
OK, the presentation is over...now for some hands-on time hopefully.
Cue another promo video. This one has the center stage and side walls coordinated...so that's kind of cool.
Okay, the satellite link has dropped, he says.
It's just us now, he says.
Here comes some local information. Time to dish!
Everyone in this room in New York will get BlackBerry Z10s!
Everyone here will get a Z10. Suh-weet.
Oh wow, BB10 Z10s for everyone!