RIM's BlackBerry 10 launch event (live blog)

Coverage of the launch of BlackBerry 10.

  • sarahtew 1/30/2013 4:10:16 PM
  • Roger Cheng 1/30/2013 4:10:42 PM
    We are engaging in discussions with artists to inspire future of BB, as well as with working moms. Our goal is to improve their lives, he says.
  • Roger Cheng 1/30/2013 4:11:03 PM
    BlackBerry is creating a new position: global creative director. Someone on the top of her field, he says.
  • Roger Cheng 1/30/2013 4:11:20 PM
    Okay, so it's a celebrity.
  • Roger Cheng 1/30/2013 4:11:32 PM
    An original BB power user, he says.
  • Roger Cheng 1/30/2013 4:11:43 PM
    Alicia Keys is BB's Global Creative Director.
  • Roger Cheng 1/30/2013 4:11:49 PM
    Hello, I didn't even get a shot at the job!
  • Brian Bennett 1/30/2013 4:11:58 PM
    OK I'm stunned. Really.
  • Roger Cheng 1/30/2013 4:12:15 PM
    Backing up to the U.S. carriers, all the four national carriers will get it eventually.
  • Roger Cheng 1/30/2013 4:12:22 PM
    That's AT&T, Verizon, Sprint, and T-Mobile.
  • Roger Cheng 1/30/2013 4:12:33 PM
    Alicia Keys is suited up and looks pretty good.
  • sarahtew 1/30/2013 4:12:33 PM
  • sarahtew 1/30/2013 4:12:35 PM
  • sarahtew 1/30/2013 4:12:37 PM
  • Roger Cheng 1/30/2013 4:12:50 PM
    Heins notes that Alicia Keys was a longtime BB user, but she left the platform.
  • sarahtew 1/30/2013 4:13:12 PM
  • sarahtew 1/30/2013 4:13:14 PM
  • Roger Cheng 1/30/2013 4:13:18 PM
    Keys: I was in a long-term relationship with BB, but I noticed hotter, sexier phones at the gym. But I missed how BB organized her life. Then she had two phones (I was playing the field).
  • Roger Cheng 1/30/2013 4:13:35 PM
    Keys: I'm exclusively "dating" BB again.
  • sarahtew 1/30/2013 4:13:55 PM
  • sarahtew 1/30/2013 4:13:57 PM
  • Brian Bennett 1/30/2013 4:13:59 PM
    Alicia Keys back with BlackBerry, now that's news man!
  • Roger Cheng 1/30/2013 4:14:01 PM
    FYI...you'll notice that the announcements for availability and pricing was for the Z10 only...no word on the Q10.
  • Roger Cheng 1/30/2013 4:14:15 PM
    It's looking like the Q10, which is what I would want, isn't coming until Q2 at least.
  • Roger Cheng 1/30/2013 4:15:10 PM
    I am trying to picture Alicia Keys rolling into Waterloo for a 10 am project meeting.
  • Roger Cheng 1/30/2013 4:15:36 PM
    Just a reminder, the Z10 is the touchscreen phone, while the Q10 is the keyboard phone.
  • sarahtew 1/30/2013 4:16:10 PM
  • Roger Cheng 1/30/2013 4:16:52 PM
    Alicia Keys only sounding slightly interested as she reads of the teleprompter.
  • Roger Cheng 1/30/2013 4:17:55 PM
    I have to wonder how legit this job is for Alicia Keys. Does she have an office in Waterloo?
  • Roger Cheng 1/30/2013 4:18:13 PM
    Or did RIM just pay a lot of celebrities a lot of money?
  • Roger Cheng 1/30/2013 4:18:32 PM
    Not that I would blame RIM. Samsung's been doing it for a long time.
  • Brian Bennett 1/30/2013 4:19:11 PM
    You heard it folks, Alicia says the new BlackBerrys are fly.
  • Roger Cheng 1/30/2013 4:19:25 PM
    Heins is so honored to have Alicia Keys on board for BlackBerry, he says.
  • Roger Cheng 1/30/2013 4:19:38 PM
    Heins goes in with the little cheek kiss with Keys. That was slightly awkward.
  • Roger Cheng 1/30/2013 4:20:09 PM
    BlackBerry 10, brought to you by BlackBerry, Heins says. He's thanking everyone for being here.
  • Brian Bennett 1/30/2013 4:20:10 PM
    Hey there Mr. Thorsten, don't get too fresh there.
    .
  • Brian Bennett 1/30/2013 4:20:35 PM
    OK, the presentation is over...now for some hands-on time hopefully.
  • Roger Cheng 1/30/2013 4:20:41 PM
    Cue another promo video. This one has the center stage and side walls coordinated...so that's kind of cool.
  • Roger Cheng 1/30/2013 4:20:51 PM
    Okay, the satellite link has dropped, he says.
  • Roger Cheng 1/30/2013 4:20:57 PM
    It's just us now, he says.
  • Roger Cheng 1/30/2013 4:21:06 PM
    Here comes some local information. Time to dish!
  • Roger Cheng 1/30/2013 4:21:25 PM
    Everyone in this room in New York will get BlackBerry Z10s!
  • Roger Cheng 1/30/2013 4:21:28 PM
    Woohoo!
  • Roger Cheng 1/30/2013 4:21:43 PM
    Everyone here will get a Z10. Suh-weet.
  • Brian Bennett 1/30/2013 4:21:46 PM
    Oh wow, BB10 Z10s for everyone!
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