This is how we see our devices, Woo says (well duh).
To talk to us about it is Samsung's Brian Berkeley, the SVP of Samsung's display lab in San Jose, Calif.
Berkeley going over some trends going on in the industry, including what he calls a "pixel war." It's swept across the entire industry from small devices to big displays. It's all about tablets though, Berkeley says.
Berkeley points to Samsung's 2560x1600 display currently in the Galaxy Nexus 10, which packs 4 million pixels. This results in sharper text, photos and videos.
That display is 300 pixels per inch, which Berkeley says will improve in the future. The company is working on a newer version of that tech that uses 25 percent less power.
Woo talking about battery life with these displays. He says the company is using a new pixel structure that improves image quality and better battery life. It's called Green LCD
Berkeley says this brings out better colors and contrast with a super thin form factor. This is also flexible. This is now called "Youm"
Berkeley is holding up a Youm display and is bending it on stage. "Imagine the products you could design with this."
Berkeley now holding up a prototype for a phone which has one of these displays that's bent around the side of the phone, so you can see updates on said side.
Berkeley says the tech will let the company's partners make bendable, rollable and foldable displays.
The company's showing off a video of how this could work with Youm flexible displays. That starts out with three actors in a coffee shop, including one annoying guy with a bluetooth headset hitting on a girl while the guy next to her folds up his high tech wallet phone thing.
It's like a tablet that folds like a bifold wallet. And yep, the foldable display guy is getting the girl's number.
"Phone. And tablet. That's flexibility," the tagline reads.
Oh, and here's a twist. The guy who sits down next to her breaks out a tablet that rolls out from something the size of a handheld voice recorder.
None of these are real products yet by the way, just a concept video. Plenty of laughs with that, and Berkeley leaves the stage.
Woo going over the processing, memory and display announcements. Now what happens when you put all these things together? Woo asks.
To show us something is Microsoft's chief technical strategy officer, Eric Rudder.
2012 was a busy year for Microsoft, Rudder says. The company put out a number of new software and services including Windows 8.
Rudder talking up Samsung devices and how they've been built to make the best use of the Windows 8 user interface, from tablets, notebooks and TVs.
Rudder says we take it for granted that each new device has better performance and battery life, but it takes serious work in the supply chain to make everything work.
Rudder pulling up a prototype of how Windows Phone would look on one of the new Youm displays. And man that's neat. Just running through a demo video on the device itself, but it looks absolutely eye-popping from 100 feet away.
Microsoft's gonna show us a technology video now "Some companies talk about a reality distortion field. We actually built one," Rudder says.
Video playing shows a guy playing Xbox with lighting and display features going on outside the TV, which amounted to virtual snowflakes around the living room.
Video ends. Rudder says the company is working on a number of applications for this, with plans for the future. Now off the stage and Woo's back on.
Woo doing a wrap up, pointing out the energy efficiency of processing, and new memory tech along with the company's new display tech. When all these things are working together "amazing things happen," he says.
With the tagline "possibility for all," noting that technology breaks down boundaries and unlock potential.