This is how we see our devices, Woo says (well duh).
Josh Lowensohn1/9/2013 5:48:07 PM
To talk to us about it is Samsung's Brian Berkeley, the SVP of Samsung's display lab in San Jose, Calif.
Josh Lowensohn1/9/2013 5:48:49 PM
Berkeley going over some trends going on in the industry, including what he calls a "pixel war." It's swept across the entire industry from small devices to big displays. It's all about tablets though, Berkeley says.
Josh Lowensohn1/9/2013 5:49:30 PM
Berkeley points to Samsung's 2560x1600 display currently in the Galaxy Nexus 10, which packs 4 million pixels. This results in sharper text, photos and videos.
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Josh Lowensohn1/9/2013 5:49:57 PM
That display is 300 pixels per inch, which Berkeley says will improve in the future. The company is working on a newer version of that tech that uses 25 percent less power.
James Martin1/9/2013 5:50:11 PM
Josh Lowensohn1/9/2013 5:50:41 PM
Woo talking about battery life with these displays. He says the company is using a new pixel structure that improves image quality and better battery life. It's called Green LCD
Josh Lowensohn1/9/2013 5:50:48 PM
This uses OLED
James Martin1/9/2013 5:51:10 PM
Josh Lowensohn1/9/2013 5:51:24 PM
Berkeley says this brings out better colors and contrast with a super thin form factor. This is also flexible. This is now called "Youm"
James Martin1/9/2013 5:52:08 PM
Josh Lowensohn1/9/2013 5:52:13 PM
Berkeley is holding up a Youm display and is bending it on stage. "Imagine the products you could design with this."
James Martin1/9/2013 5:52:29 PM
Josh Lowensohn1/9/2013 5:52:57 PM
Berkeley now holding up a prototype for a phone which has one of these displays that's bent around the side of the phone, so you can see updates on said side.
Josh Lowensohn1/9/2013 5:53:03 PM
That's pretty awesome.
James Martin1/9/2013 5:53:14 PM
Josh Lowensohn1/9/2013 5:53:19 PM
Berkeley says the tech will let the company's partners make bendable, rollable and foldable displays.
James Martin1/9/2013 5:53:41 PM
Josh Lowensohn1/9/2013 5:54:11 PM
The company's showing off a video of how this could work with Youm flexible displays. That starts out with three actors in a coffee shop, including one annoying guy with a bluetooth headset hitting on a girl while the guy next to her folds up his high tech wallet phone thing.
James Martin1/9/2013 5:54:26 PM
Josh Lowensohn1/9/2013 5:54:34 PM
It's like a tablet that folds like a bifold wallet. And yep, the foldable display guy is getting the girl's number.
Josh Lowensohn1/9/2013 5:54:54 PM
"Phone. And tablet. That's flexibility," the tagline reads.
Josh Lowensohn1/9/2013 5:55:22 PM
Oh, and here's a twist. The guy who sits down next to her breaks out a tablet that rolls out from something the size of a handheld voice recorder.
Josh Lowensohn1/9/2013 5:55:40 PM
None of these are real products yet by the way, just a concept video. Plenty of laughs with that, and Berkeley leaves the stage.
James Martin1/9/2013 5:55:44 PM
Josh Lowensohn1/9/2013 5:56:02 PM
Woo going over the processing, memory and display announcements. Now what happens when you put all these things together? Woo asks.
Josh Lowensohn1/9/2013 5:56:23 PM
To show us something is Microsoft's chief technical strategy officer, Eric Rudder.
Josh Lowensohn1/9/2013 5:57:15 PM
2012 was a busy year for Microsoft, Rudder says. The company put out a number of new software and services including Windows 8.
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Josh Lowensohn1/9/2013 5:57:48 PM
Rudder talking up Samsung devices and how they've been built to make the best use of the Windows 8 user interface, from tablets, notebooks and TVs.
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Josh Lowensohn1/9/2013 5:58:29 PM
Rudder says we take it for granted that each new device has better performance and battery life, but it takes serious work in the supply chain to make everything work.
Josh Lowensohn1/9/2013 5:59:37 PM
Rudder pulling up a prototype of how Windows Phone would look on one of the new Youm displays. And man that's neat. Just running through a demo video on the device itself, but it looks absolutely eye-popping from 100 feet away.
James Martin1/9/2013 6:00:07 PM
Josh Lowensohn1/9/2013 6:00:20 PM
Microsoft's gonna show us a technology video now "Some companies talk about a reality distortion field. We actually built one," Rudder says.
James Martin1/9/2013 6:00:32 PM
Josh Lowensohn1/9/2013 6:00:56 PM
Video playing shows a guy playing Xbox with lighting and display features going on outside the TV, which amounted to virtual snowflakes around the living room.
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Josh Lowensohn1/9/2013 6:01:39 PM
Video ends. Rudder says the company is working on a number of applications for this, with plans for the future. Now off the stage and Woo's back on.
James Martin1/9/2013 6:02:34 PM
Josh Lowensohn1/9/2013 6:02:35 PM
Woo doing a wrap up, pointing out the energy efficiency of processing, and new memory tech along with the company's new display tech. When all these things are working together "amazing things happen," he says.
Josh Lowensohn1/9/2013 6:03:00 PM
With the tagline "possibility for all," noting that technology breaks down boundaries and unlock potential.