Sony IFA 2013 press conference | CNET

Sony IFA 2013 press conference

Join CNET live in Berlin, Germany as Sony unveils its latest mobiles, cameras, computers and more.

  • Jason Jenkins 9/4/2013 2:04:23 PM
    Hi everyone! We've just got into the event and are getting settled. What does everyone want to see?
  • Jeff 9/4/2013 2:05:25 PM
    New phablet
  • Dan 9/4/2013 2:05:30 PM
    The price of the Xperia
  • jade 9/4/2013 2:06:53 PM
    4k camera smartphone
  • Matthias Slaughter 9/4/2013 2:06:55 PM
    Smart Watch!!
  • desai shilp 9/4/2013 2:07:01 PM
    New flagship
  • Luke Westaway 9/4/2013 2:07:28 PM
    There's a lot of Apple-esque cheering from the Sony employees. Ow, say our ears.
  • John Falcone 9/4/2013 2:07:55 PM
    Remember, Sony already announced its SmartWatch 2 a few months ago:
  • John Falcone 9/4/2013 2:08:06 PM
    But maybe we'll see it again
  • John Falcone 9/4/2013 2:08:49 PM
    Samsung, of course, is widely expected to announce a smartwatch later today. We'll be liveblogging that event, too, w/ a preshow starting at 9 a.m. PT / 12 n. ET.
  • Luke Westaway 9/4/2013 2:09:59 PM
    A huge crowd packed in here. Now the clapping has become co-ordinated. A bit menacing, to be honest.
  • Gravity 9/4/2013 2:10:09 PM
    Z1 is all the matters to me right now
  • Mikey G 9/4/2013 2:10:22 PM
    4K Cell phone with android kit kat whos with me?!
  • Luke Westaway 9/4/2013 2:11:27 PM
    We've got a great seat, right up near the front. We'll be able to see every pore on the face of every Sony executive, and expect some great pictures, too.
  • zuga2001 9/4/2013 2:11:57 PM
    The Z1 will be one Sony device I will be interested in
  • Eric 9/4/2013 2:12:10 PM
    DSLR Camera updates?
  • Luke Westaway 9/4/2013 2:13:55 PM
    Two minutes 'til kick off, folks. Tell us what you think Sony needs to do to beat the likes of Samsung and Apple.
  • Luke Westaway 9/4/2013 2:15:20 PM
    The music has died down... lights down, here we go!!
  • John Falcone 9/4/2013 2:15:20 PM
    Hey everyone, refresh the page for a live video stream
  • Luke Westaway 9/4/2013 2:16:14 PM
    We're watching a video of handsome people enjoying Sony phones. Pretty standard stuff.
  • Luke Westaway 9/4/2013 2:17:19 PM
    Kazuo Hirai has taken the stage, he's president and CEO. He is very rich and important, and he's thanking us for our attendance.
  • Luke Westaway 9/4/2013 2:18:06 PM
    'We must inspire and fulfill the curiosity of people around the world', Hirai says.
  • Luke Westaway 9/4/2013 2:19:11 PM
    He's talking up his strategy for Sony. Innovation and design are front and centre.
  • Luke Westaway 9/4/2013 2:19:48 PM
    Sony's cinematic offering is getting an airing first. Smurfs 2 and, er, the One Direction film, all thanks to Sony.
  • Luke Westaway 9/4/2013 2:20:24 PM
    Now Masaru Tamagawa is on stage, he's the president of Sony Europe. We're expecting some figures on how Sony is doing.
  • Jason Jenkins 9/4/2013 2:20:39 PM
    Mr Tamagawa looks happy to be here
  • Luke Westaway 9/4/2013 2:20:54 PM
    Last year he broke his leg just before IFA and couldn't come up on stage! Aw.
  • Josh Miller 9/4/2013 2:21:07 PM
  • Luke Westaway 9/4/2013 2:21:07 PM
    'Product by product we are bringing devices to Europe that are meeting and exceeding expectation', Tamagawa says.
  • Luke Westaway 9/4/2013 2:21:52 PM
    He's talking about awards that Sony has won. Come on, get to the new stuff!
  • Luke Westaway 9/4/2013 2:22:18 PM
    "We must show that Sony can offer technologies that make life easier for customers', he says.
  • Luke Westaway 9/4/2013 2:23:19 PM
    Now we're talking 4K -- still a very new technology, and expensive.
  • Josh Miller 9/4/2013 2:23:19 PM

    Masaru Tamagawa, president of Sony Europe

  • Josh Miller 9/4/2013 2:23:54 PM
  • Luke Westaway 9/4/2013 2:24:02 PM
    'Sony Europe is making steady progress' he says, and now he's off the stage again, replaced -- once more -- by Hirai.
  • Luke Westaway 9/4/2013 2:24:26 PM
    We're going to see new cameras, TVs, audio and... wait for it... mobile.
  • Luke Westaway 9/4/2013 2:24:43 PM
    The first new product is the Cybershot RX1R camera.
  • Josh Miller 9/4/2013 2:25:10 PM
  • Luke Westaway 9/4/2013 2:25:27 PM
    'It's perfect for capturing panoramic landscapes', Hirai says. Meanwhile there's the Cybershot RX100 Mark II. 'Extraordinary light sensitivity'.
  • Josh Miller 9/4/2013 2:25:36 PM
  • Jason Jenkins 9/4/2013 2:26:05 PM
    Sony is making some great cameras at the moment, and these new models look just as good.
  • Luke Westaway 9/4/2013 2:26:13 PM
    The NEX 5D is also new, though it was announced last week. It has Sony's own image processing, and full HD video.
  • Josh Miller 9/4/2013 2:26:23 PM
  • Luke Westaway 9/4/2013 2:27:11 PM
    He's talking about sharing photos using a camera's touchscreen. 'You could be at a birthday party of a gathering and share that shot with just one touch.'
  • John Falcone 9/4/2013 2:27:11 PM
    The Sony RX100 II earned a CNET Editors' Choice:
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