One-touch sharing, remote, listening, mirroring, backup and 'connecting' are the name of Sony's 'One-touch' system. 100 cameras will be one-touch enabled by the end of 2013.
He's talking about the low quality you get from the speakers of most camcorders. The HDR-MV1 is a 'music video recorder' that has two honking great microphones on the back. Picture v soon.
"A music video recorder", normally known as a mobile phone.
Next up, a new action camera. Shake-free footage 'guaranteed', Sony says.
Action Cam: looks nice, but you'd go for a Go Pro, wouldn't you?
Okay, next up is Vaio. Laptop time, folks.
The Vaio Fit has the best of a PC and tablet. It has a flipping screen that turns the laptop into a tablet. Not a new idea.
The Vaio Tap 11 is a tablet with a wireless keyboard accessory and a stand on the back. It looks a lot like the Microsoft Surface.
Wow, we're really rattling through the new gear. Next up is a 4K Handycam.
'With 4K memories never fade', Hirai promises, nonsensically.
Sony is taking a second pass at Windows 8.1 hybrids, will be interesting to see if people like these more than the last load of failures.
The 4K Handycam is out next month. Not long to wait.
There are two new 4K TVs -- with slimmer bezels. There's a 65 and 55-inch option. You get Sony's 'Triluminous' display.
The HT-ST7 soundbar meanwhile comes with a separate sub. 'A true blend of technology and creative talent.' Looks like a soundbar to me.
The 4K TV with big speakers on the side is UGLY, so it's good to see slimmer designs coming. Much more appropriate for European houses.
A new 'TV SideView' app is a second screen system for seeing ratings, summaries and so on of TV and movies that are on your TV.
The VPL-VW500ES is a 4K video projector meanwhile, perfect if you have a massive living room, and a big white wall.
Be still my beating heart. A new HDMI standard is upon us.
Alright, that's it for 4K. Now it's time for 'high-resolution audio'.
Hi-Res Audio is about to debut in new hardware - Walkman, headphones and other hi-fis
Background noise is reduced to a minimum, and the level of fidelity exceeds CDs
Alright. Now for something big.
'It's a product that could only come from Sony.' And it is... the Sony Xperia Z1!
Time for the phone everyone
It's official, the Xperia Z1 is Sony's new phone. Hirai is showing it off on stage, expect pictures within moments.
It looks exactly like Sony's current line-up, but expect new tech. 'We have evolved Sony's award winning' design, Hirai says.
The Xperia Z1 is welcomed with the sound of snapping lenses
It's fully waterproof. Hurrah!
It features Sony's G lens in the camera, with 20.7 megapixels. That's lots of pixels, folks.
Up to 3x focus with zero loss of clarity, Hirai says.
There are lots of new camera features, including Social Live, which streams video live to Facebook -- exciting idea!
Social live sounds like Sony's version of Facebook. You want Sony to provide you with a better Facebook, right?
Info-eye meanwhile gives you information of things you take photos of, like a book's plot summary. A Timeshift burst mode meanwhile takes loads of photos at once, so you can select the single best frame.