The AR Effect is the coolest app, it puts an augmented reality dinosaur into your photos. Why? Because dinosaurs.
Luke Westaway9/4/2013 2:42:24 PM
Sony PlayMemories Online collects all the photos you take on your Sony phone and stores them in a cloud based location. That's useful if you're always running out of space on your phone.
Jason Jenkins9/4/2013 2:42:31 PM
The phone looks good, but I don't know why Sony insists on loading all the extra software features on there, it doesn't add much apart from making it harder for Sony to update it with new versions of Android.
josh.miller9/4/2013 2:42:37 PM
Luke Westaway9/4/2013 2:42:46 PM
Storage is unlimited -- that's impressive. It's in Germany, France, the UK and the US, and some other countries too.
Luke Westaway9/4/2013 2:43:12 PM
The Z1 gives you 'best in class imaging', Hirai enthuses. 'But as you'd expect from Sony we're also giving you an outstanding screen'.
Luke Westaway9/4/2013 2:43:28 PM
It's a 5-inch display, with Sony display tech on board.
Luke Westaway9/4/2013 2:43:56 PM
It has a Qualcomm Snapdragon processor and 'premium' specs. That'll mean quad-core, then.
Jason Jenkins9/4/2013 2:43:58 PM
Better performance, better battery life says Sony: nice.
josh.miller9/4/2013 2:44:20 PM
Luke Westaway9/4/2013 2:44:41 PM
If you buy this phone you'll get a movie pass to see a digital version of the film Elysium.
Jason Jenkins9/4/2013 2:45:16 PM
Interesting to see Sony really starting to make the fact it owns a movie studio and music label work for its electronics business.
Luke Westaway9/4/2013 2:45:16 PM
That's all for the Z1. 'We're continuing to drive innovation' Sony says.
josh.miller9/4/2013 2:45:27 PM
Luke Westaway9/4/2013 2:45:30 PM
SmartWatch 2 has got a release date -- it's out later this month, across the globe.
Luke Westaway9/4/2013 2:45:49 PM
I wonder why Sony would want to talk about its existing smart watch today, eh?
Jason Jenkins9/4/2013 2:45:50 PM
SmartWatch 2 will be in shops next month: I wonder when Samsung's Galaxy Gear will appear?
josh.miller9/4/2013 2:45:59 PM
josh.miller9/4/2013 2:46:16 PM
Luke Westaway9/4/2013 2:46:29 PM
Hirai is talking more about the Z1's camera tech. There's one more surprise, it seems.
josh.miller9/4/2013 2:46:46 PM
Luke Westaway9/4/2013 2:47:02 PM
Crikey, how bizarre -- the Cybershot QX10 and QX100 are camera lenses that clip onto your smartphone.
Jason Jenkins9/4/2013 2:47:42 PM
A lens that clips onto a phone so you can take better pictures is a great idea, but how much will it cost?
josh.miller9/4/2013 2:47:56 PM
Jason Jenkins9/4/2013 2:48:05 PM
I don't know why a lady had to have that lens on a tray
Luke Westaway9/4/2013 2:48:08 PM
The lens is huge, a proper DSLR-style affair by the looks of it, and connects to your phone wirelessly. Good idea? Have your say in the comments.
josh.miller9/4/2013 2:48:32 PM
Luke Westaway9/4/2013 2:48:53 PM
'I'm not going to let you down' Hirai says. He's talking about the camera tech still, but it's still inspirational. *Wipes away single tear*
Jason Jenkins9/4/2013 2:49:25 PM
Our photographer Josh Miller has just nodded and said "nice" at the QX100, so there's at least one customer for this.
Luke Westaway9/4/2013 2:49:25 PM
Both lenses have Wi-Fi and Sony Exmor image sensors. The X100 has a 1-inch sensor.
josh.miller9/4/2013 2:49:35 PM
Luke Westaway9/4/2013 2:50:05 PM
The Xperia Z1 is 'truly a watershed moment' Hirai says. No pun intended.
Luke Westaway9/4/2013 2:50:25 PM
'I'd like to take a moment to share with you, a video'. Here's some more Xperia Z1 footage.
Luke Westaway9/4/2013 2:51:22 PM
We're hearing from Sony designers who worked on the phone. It's a very Apple-esque presentation on design and craftmanship. The phone does look pretty cool though, and waterproof is a big feature that I'd like to see in more phones.
Jason Jenkins9/4/2013 2:51:55 PM
Phones are the one part of Sony Electronics that's doing well at the moment, and the Xperia Z1 does nothing to upset that. Nothing to win the smartphone race, either, but it's another step in the right direction.
Luke Westaway9/4/2013 2:52:17 PM
We're hearing again about the live broadcasting tech. It sends video from your phone straight to Facebook, complete with comments. Sounds like a battery killer, but could be handy at birthday parties, perhaps!
Luke Westaway9/4/2013 2:53:11 PM
The video is over. A smattering of applause.
Luke Westaway9/4/2013 2:53:23 PM
The Z1 will launch this month. Wow, that's quick, Sony!
Jason Jenkins9/4/2013 2:53:26 PM
I'm guessing all of Samsung's top-end smartphones will be waterproof next year, it's a great feature.
josh.miller9/4/2013 2:53:28 PM
john.falcone9/4/2013 2:53:29 PM
Sony Cyber-shot QX100, QX10 cameras play nice with your smartphone (hands-on): reviews.cnet.com
Luke Westaway9/4/2013 2:54:20 PM
It seems we're wrapping up. New TVs, audio tech and cameras, but the Z1 is the main event, and very much hogged the limelight.
josh.miller9/4/2013 2:54:39 PM
josh.miller9/4/2013 2:55:05 PM
Luke Westaway9/4/2013 2:55:05 PM
'Ladies and gentleman, thank you very much for your attention this afternoon.' That's a wrap, folks.
Luke Westaway9/4/2013 2:55:29 PM
We're off, but make sure you check out all our coverage of the new Sony tech. Thanks for reading, everyone, have a great day!
Carrie Mihalcik9/4/2013 3:07:10 PM
Sony debuts camera-centric Experia Z1 Android phone news.cnet.com