Sony IFA press conference | CNET

Sony IFA press conference

Live from the IFA show in Germany, Sony is showing off its latest new cameras, tablets, and TVs.

A live video stream of this event is available here.
  • John Falcone 8/29/2012 3:05:17 PM
    Sony releases first 4K TV: the 84-inch XBR-84X900:
  • John Falcone 8/29/2012 3:00:52 PM
    Sony unveils transformable Vaio Duo 11, 20-inch Vaio Tap 20:
  • John Falcone 8/29/2012 2:48:26 PM
    Sony Alpha NEX-5R brings major changes to midrange camera (details/photos):
  • John Falcone 8/29/2012 2:46:14 PM
    Sony's Action Cam finally ready to roll (details and photos):
  • John Falcone 8/29/2012 2:38:19 PM
    Sony Xperia Tablet S announced; full details and photos:
  • Roger Cheng 8/29/2012 2:38:19 PM
    Now a trailer for the new James Bond movie.
  • Christopher MacManus 8/29/2012 2:38:45 PM
    CNET's David Katzmaier discovers a holder page for the 84" XBR 4K LED TV -
  • Roger Cheng 8/29/2012 2:39:13 PM
    The Xperia smartphone user interface has a simple and clean look, Hirai says.
  • stephen.shankland 8/29/2012 2:39:36 PM
  • Roger Cheng 8/29/2012 2:39:53 PM
    Sony's media applications will be an integral part of Xperia phones, tablets, and Vaio PCs, Hirai says. It's a key step to offering an integrated experience across products.
  • Roger Cheng 8/29/2012 2:40:00 PM
    Now on to Vaio.
  • Roger Cheng 8/29/2012 2:40:19 PM
    You no longer have to think twice about a laptop or tablet with Vaio Duo 11.
  • John Falcone 8/29/2012 2:40:28 PM
    Looks like the Vaio rumor was true:
  • Roger Cheng 8/29/2012 2:40:34 PM
    Vaio Duo 11 can go to slate from laptop.
  • Roger Cheng 8/29/2012 2:41:07 PM
    The Vaio Tap 20 is a 20-inch table-top PC. Multimedia to individual PC use.
  • stephen.shankland 8/29/2012 2:41:15 PM
  • Roger Cheng 8/29/2012 2:41:24 PM
    All of the products have Sony's unique picture and sound tech, Hirai says.
  • Roger Cheng 8/29/2012 2:41:38 PM
    Hirai touts ClearAudio+ mode.
  • Roger Cheng 8/29/2012 2:41:57 PM
    Says consumers will be able to listen to music and audio across the entire sound spectrum, he says.
  • stephen.shankland 8/29/2012 2:41:59 PM
  • Roger Cheng 8/29/2012 2:42:19 PM
    The true value of products are unlocked when you buy multiple Sony products...trying to lock you into their ecosystem.
  • stephen.shankland 8/29/2012 2:42:23 PM
  • Roger Cheng 8/29/2012 2:43:20 PM
    Sony announceds Playmemory Camera App - downloading apps directly to WiFi-enabled camera. You can add new features to camera even after the purchase.
  • Roger Cheng 8/29/2012 2:43:29 PM
    Sony Entertainment Network will offer these camera apps.
  • Roger Cheng 8/29/2012 2:43:49 PM
    Sony announces a new wearable camera, ideal for filming sports scenes like skydiving and skiing.
  • Christopher MacManus 8/29/2012 2:43:56 PM
    According to David Katzmaier's discovery, the Sony 84" XBR 4K LED TV seems in line with our previously written post, confirming the 4K (3,840 x 2,160) resolution. It has 3D, Motionflow XR960, SimulView (allows gamers to only see their own player on the screen using 3D technology) Wi-Fi, edge-lit LED, 50 watt speakers.
  • Roger Cheng 8/29/2012 2:44:12 PM
    The wearable camera can be controlled by the smartphone, and can immediately be uploaded online when it's done.
  • stephen.shankland 8/29/2012 2:45:21 PM
  • stephen.shankland 8/29/2012 2:46:07 PM
  • stephen.shankland 8/29/2012 2:46:31 PM
  • stephen.shankland 8/29/2012 2:47:10 PM

    Sony touts its 4K theater technology

  • stephen.shankland 8/29/2012 2:48:41 PM
  • stephen.shankland 8/29/2012 2:49:34 PM
    We just got some serious Ride of the Valkyries action (this is Germany after all) for a Berlin Philharmonic demo of audio quality.
  • John Falcone 8/29/2012 2:49:51 PM
    As rumored, here's the 84-inch 4K Bravia TV
  • John Falcone 8/29/2012 2:50:02 PM
    Coming "this holiday season"
  • John Falcone 8/29/2012 2:50:17 PM
    Hirai is touting 4K as the next evolution of HD
  • John Falcone 8/29/2012 2:50:52 PM
    "Thanks to the high resolution, you'll never see a pixel," he says
  • stephen.shankland 8/29/2012 2:51:14 PM
  • stephen.shankland 8/29/2012 2:51:51 PM
  • John Falcone 8/29/2012 2:52:10 PM
    Now Hirai is touting the experience at the booth
  • John Falcone 8/29/2012 2:52:50 PM
    Now Hirai is wrapping up
  • stephen.shankland 8/29/2012 2:52:55 PM

    Will you buy a 4K TV?

  • John Falcone 8/29/2012 2:53:04 PM
    "Sony products will entice and inspire people"
  • stephen.shankland 8/29/2012 2:53:34 PM
    From 40 feet away, it's hard to tell how good a 4K TV looks.
  • John Falcone 8/29/2012 2:53:55 PM
    "We are truly becoming one Sony," says Hirai
  • John Falcone 8/29/2012 2:54:22 PM
    And... that's a wrap
  • Christopher MacManus 8/29/2012 2:54:46 PM
    Interesting fact. Sony's 84-inch 4K TV
    weighs 176 pounds, while a comparable Sharp 80-inch TV weighs 123 pounds.
  • John Falcone 8/29/2012 2:54:50 PM
    Long story short, all the rumors were basically true
  • Bryan Chin 8/29/2012 2:55:04 PM
    I don't see how revolutionary 4K is, It probably takes up quite a lot of space
  • stephen.shankland 8/29/2012 2:55:24 PM

    Sony CEO Kazuo Hirai makes the "Sony one" argument: The company is becoming more unified.

  • John Falcone 8/29/2012 2:55:27 PM
    We got the Xperia Tablet S:
  • John Falcone 8/29/2012 2:55:41 PM
    3 new Xperia phones (full story coming soon)
  • John Falcone 8/29/2012 2:55:52 PM
    The Sony Action Cam:
  • John Falcone 8/29/2012 2:56:11 PM
    ... and the Sony NEX-5R small system [ILC] camera:
  • John Falcone 8/29/2012 2:56:27 PM
    additionally, the 4K 3D TV was unveiled,
  • John Falcone 8/29/2012 2:57:59 PM
    as were two interesting hybird Windows 8 tablets
  • BOB 8/29/2012 2:59:41 PM
    I like the design of the XPERIA S (tablet), i think it justifies the price
  • whencut 8/29/2012 2:59:43 PM
    my next phone will be Xperia T :-)
  • John Falcone 8/29/2012 3:01:18 PM
    We'll have more details, photos, and [possibly] video of some of these products later today.
  • John Falcone 8/29/2012 3:01:45 PM
    In the meantime, be sure to join us in 2 hours (1pm ET / 10am PT) for the Samsung Unpacked press conference from IFA
  • Teddysm 8/29/2012 3:02:37 PM
    $499 for the 32gb version, I think it's fine for Xperia Tablet :)
  • xperiax10.awesome 8/29/2012 3:02:53 PM
    Xperia Tablet S launching on 7th September, worldwide??
  • John Falcone 8/29/2012 3:06:01 PM
    OK, folks, that's a wrap. Thanks for joining us. Check out and scroll down to see all of the stories/photos from Sony that we just posted, or use the links pinned above.
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