Well technically, we do. But we've been sworn to secrecy.
David Katzmaier9/3/2014 2:07:08 PM
On the ground in Berlin, handling liveblog duties, are the redoubtable Richard Trenholm (@rich_trenholm) and Steven Shankland (@stshank). I'll be here in NY busily pasting in links and comments and providing appropriate Sony related patter.
David Katzmaier9/3/2014 2:07:45 PM
So, what do you all want to see? The long-awaited successor to ATRAC? Blu-Ray via Bluetooth? ANOTHER proprietary smartphone-only VR headset? Lemme know!
David Katzmaier9/3/2014 2:10:59 PM
Yay, video! I'll shut up now, super fans.
stephen.shankland9/3/2014 2:11:27 PM
Hundreds of press are in the hall, whipping out laptops and cameras to get ready for Sony's IFA news.
David Katzmaier9/3/2014 2:11:58 PM
"mad about technology" anyone?
richard.trenholm9/3/2014 2:13:22 PM
Hello from the Sony press conference! I'll be your liveblogger today
David Katzmaier9/3/2014 2:13:43 PM
As you may have gathered, this livestream is Sony's official flak feed.
David Katzmaier9/3/2014 2:14:27 PM
Rich and I will provide patented CNET snark to help temper the flow of propaganda.
richard.trenholm9/3/2014 2:14:36 PM
As you can see from the photos and livestream, this is a pretty sizable event, taking over a good portion of one of the vast exhibition halls here at IFA.
larsholm9/3/2014 2:15:02 PM
Most excited about the Z3 compact..
richard.trenholm9/3/2014 2:15:07 PM
What will Sony unveil? The tension is palpable.
richard.trenholm9/3/2014 2:15:24 PM
Lights have gone down -- eyes down for a full house, folks.
David Katzmaier9/3/2014 2:15:42 PM
I count 2300 people watching. So...how you guys doing?
David Katzmaier9/3/2014 2:15:56 PM
watching the liveblog, that is.
richard.trenholm9/3/2014 2:16:23 PM
Bombardment of lifestyle images to kick us off, showing off the breadth of Sony's products.
richard.trenholm9/3/2014 2:16:55 PM
Ladies and gentlemen, Kazuo "Kaz" Hirai, the President and CEO of Sony.
richard.trenholm9/3/2014 2:17:39 PM
"What is driving value at Sony is our desire to bring you great products," says Kaz, "not just good ones."
richard.trenholm9/3/2014 2:18:00 PM
"There is a lot to talk about today."
stephen.shankland9/3/2014 2:18:09 PM
Kazuo "Kaz" Hirai, President and CEO of Sony
richard.trenholm9/3/2014 2:18:48 PM
Kaz is talking about the Japanese sense of "kando", which is when you encounter something of exceptional emotional excitement -- the "wow" factor.
stephen.shankland9/3/2014 2:19:41 PM
richard.trenholm9/3/2014 2:20:10 PM
Now we're recapping CES with a video counting all those "Wows" -- 23 "wows" in the CES presentation. Sony lampooning itself there.
richard.trenholm9/3/2014 2:20:39 PM
"Making objects of desire means that we can make your lives better."
richard.trenholm9/3/2014 2:22:16 PM
Recapping recent camera launches like the RX100, new Alpha cameras, and last year's quirky QX100.
David Katzmaier9/3/2014 2:22:59 PM
Accent on the QX series, a lens-only line that's designed to work with your phone.
richard.trenholm9/3/2014 2:23:12 PM
Now Kaz is talking about Sony's pro cameras.
stephen.shankland9/3/2014 2:23:29 PM
richard.trenholm9/3/2014 2:24:36 PM
Now we're on to recapping recent Xperia phones like the X2. We're fans of recent Xperias, especially for the waterproof design. That's definitely not because we're prone to dropping phones in drinks, oh dear no.