Sony at IFA 2014 live blog | CNET

Sony at IFA 2014 live blog

Expect mobile phones, tablets, cameras, TVs and more from Sony in one of its most important press conferences of the year.

  • David Katzmaier 9/3/2014 2:00:54 PM
    Whether you're coming in fresh or you just finished watching Samsung's presentation, welcome to Sony's 2014 IFA event! We'll get started in about 15 minutes.
  • David Katzmaier 9/3/2014 2:01:30 PM
    After CES in Vegas, IFA in Berlin is one the biggest non-Apple tech event of the year. Here's everything so far. IFA 2014 roundup
  • David Katzmaier 9/3/2014 2:01:53 PM
    And in case you're the one dude who is coming in fresh, here's what Samsung just announced. Tough act to follow, eh Sony?
  • David Katzmaier 9/3/2014 2:02:49 PM
  • David Katzmaier 9/3/2014 2:03:01 PM
  • David Katzmaier 9/3/2014 2:03:23 PM
    Meanwhile, Sony is expected to announce its own phone today, the Xperia Z3.
  • David Katzmaier 9/3/2014 2:04:25 PM
    Correction, 15 minutes till Sony starts. 10:15 ET/16:15 Berlin time.
  • David Katzmaier 9/3/2014 2:05:47 PM
    One notable thing about Sony's upcoming phone: it's expected to make it to at least one US carrier at the same time as its worldwide release. Report: Sony's next Xperia smartphone set for Sprint, SoftBank
  • David Katzmaier 9/3/2014 2:06:27 PM
    Knowing Sony it will have plenty of other stuff to announce today as well. It's already tipped its hand with the Xperia M2 Aqua phone and S90 series curved 4K TV. Who knows what else will be in store?
  • David Katzmaier 9/3/2014 2:06:49 PM
    Well technically, we do. But we've been sworn to secrecy.
  • David Katzmaier 9/3/2014 2:07:08 PM
    On the ground in Berlin, handling liveblog duties, are the redoubtable Richard Trenholm (@rich_trenholm) and Steven Shankland (@stshank). I'll be here in NY busily pasting in links and comments and providing appropriate Sony related patter.
  • David Katzmaier 9/3/2014 2:07:45 PM
    So, what do you all want to see? The long-awaited successor to ATRAC? Blu-Ray via Bluetooth? ANOTHER proprietary smartphone-only VR headset? Lemme know!
  • David Katzmaier 9/3/2014 2:10:59 PM
    Yay, video! I'll shut up now, super fans.
  • stephen.shankland 9/3/2014 2:11:27 PM

    Hundreds of press are in the hall, whipping out laptops and cameras to get ready for Sony's IFA news.

  • David Katzmaier 9/3/2014 2:11:58 PM
    "mad about technology" anyone?
  • Richard Trenholm 9/3/2014 2:13:22 PM
    Hello from the Sony press conference! I'll be your liveblogger today
  • David Katzmaier 9/3/2014 2:13:43 PM
    As you may have gathered, this livestream is Sony's official flak feed.
  • David Katzmaier 9/3/2014 2:14:27 PM
    Rich and I will provide patented CNET snark to help temper the flow of propaganda.
  • Richard Trenholm 9/3/2014 2:14:36 PM
    As you can see from the photos and livestream, this is a pretty sizable event, taking over a good portion of one of the vast exhibition halls here at IFA.
  • larsholm 9/3/2014 2:15:02 PM
    Most excited about the Z3 compact..
  • Richard Trenholm 9/3/2014 2:15:07 PM
    What will Sony unveil? The tension is palpable.
  • Richard Trenholm 9/3/2014 2:15:24 PM
    Lights have gone down -- eyes down for a full house, folks.
  • David Katzmaier 9/3/2014 2:15:42 PM
    I count 2300 people watching. you guys doing?
  • David Katzmaier 9/3/2014 2:15:56 PM
    watching the liveblog, that is.
  • Richard Trenholm 9/3/2014 2:16:23 PM
    Bombardment of lifestyle images to kick us off, showing off the breadth of Sony's products.
  • Richard Trenholm 9/3/2014 2:16:55 PM
    Ladies and gentlemen, Kazuo "Kaz" Hirai, the President and CEO of Sony.
  • Richard Trenholm 9/3/2014 2:17:39 PM
    "What is driving value at Sony is our desire to bring you great products," says Kaz, "not just good ones."
  • Richard Trenholm 9/3/2014 2:18:00 PM
    "There is a lot to talk about today."
  • stephen.shankland 9/3/2014 2:18:09 PM

    Kazuo "Kaz" Hirai, President and CEO of Sony

  • Richard Trenholm 9/3/2014 2:18:48 PM
    Kaz is talking about the Japanese sense of "kando", which is when you encounter something of exceptional emotional excitement -- the "wow" factor.
  • stephen.shankland 9/3/2014 2:19:41 PM
  • Richard Trenholm 9/3/2014 2:20:10 PM
    Now we're recapping CES with a video counting all those "Wows" -- 23 "wows" in the CES presentation. Sony lampooning itself there.
  • Richard Trenholm 9/3/2014 2:20:39 PM
    "Making objects of desire means that we can make your lives better."
  • Richard Trenholm 9/3/2014 2:22:16 PM
    Recapping recent camera launches like the RX100, new Alpha cameras, and last year's quirky QX100.
  • David Katzmaier 9/3/2014 2:22:59 PM
    Accent on the QX series, a lens-only line that's designed to work with your phone.
  • Richard Trenholm 9/3/2014 2:23:12 PM
    Now Kaz is talking about Sony's pro cameras.
  • stephen.shankland 9/3/2014 2:23:29 PM
  • Richard Trenholm 9/3/2014 2:24:36 PM
    Now we're on to recapping recent Xperia phones like the X2. We're fans of recent Xperias, especially for the waterproof design. That's definitely not because we're prone to dropping phones in drinks, oh dear no.
  • David Katzmaier 9/3/2014 2:25:08 PM
    Meanwhile, bone up on the Xperia Z2 review, a phone that scored 9.0 from CNET.
  • Richard Trenholm 9/3/2014 2:25:10 PM
    And now a recap of gaming, "one of the most important core businesses here at Sony".
  • stephen.shankland 9/3/2014 2:25:30 PM
  • Richard Trenholm 9/3/2014 2:25:37 PM
    This year of course the PS4 landed.
  • Richard Trenholm 9/3/2014 2:26:19 PM
    More than half of PS4 consoles have registered for Sony's online services. Only half?
  • Richard Trenholm 9/3/2014 2:26:45 PM
    "We're expanding the PlayStation experience way beyond the home into cloud-based services."
  • David Katzmaier 9/3/2014 2:27:01 PM
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