Sony at IFA 2014 live blog | CNET

Sony at IFA 2014 live blog

Expect mobile phones, tablets, cameras, TVs and more from Sony in one of its most important press conferences of the year.

  • David Katzmaier 9/3/2014 2:07:08 PM
    On the ground in Berlin, handling liveblog duties, are the redoubtable Richard Trenholm (@rich_trenholm) and Steven Shankland (@stshank). I'll be here in NY busily pasting in links and comments and providing appropriate Sony related patter.
  • David Katzmaier 9/3/2014 2:07:45 PM
    So, what do you all want to see? The long-awaited successor to ATRAC? Blu-Ray via Bluetooth? ANOTHER proprietary smartphone-only VR headset? Lemme know!
  • David Katzmaier 9/3/2014 2:10:59 PM
    Yay, video! I'll shut up now, super fans.
  • stephen.shankland 9/3/2014 2:11:27 PM

    Hundreds of press are in the hall, whipping out laptops and cameras to get ready for Sony's IFA news.

  • David Katzmaier 9/3/2014 2:11:58 PM
    "mad about technology" anyone?
  • Richard Trenholm 9/3/2014 2:13:22 PM
    Hello from the Sony press conference! I'll be your liveblogger today
  • David Katzmaier 9/3/2014 2:13:43 PM
    As you may have gathered, this livestream is Sony's official flak feed.
  • David Katzmaier 9/3/2014 2:14:27 PM
    Rich and I will provide patented CNET snark to help temper the flow of propaganda.
  • Richard Trenholm 9/3/2014 2:14:36 PM
    As you can see from the photos and livestream, this is a pretty sizable event, taking over a good portion of one of the vast exhibition halls here at IFA.
  • larsholm 9/3/2014 2:15:02 PM
    Most excited about the Z3 compact..
  • Richard Trenholm 9/3/2014 2:15:07 PM
    What will Sony unveil? The tension is palpable.
  • Richard Trenholm 9/3/2014 2:15:24 PM
    Lights have gone down -- eyes down for a full house, folks.
  • David Katzmaier 9/3/2014 2:15:42 PM
    I count 2300 people watching. So...how you guys doing?
  • David Katzmaier 9/3/2014 2:15:56 PM
    watching the liveblog, that is.
  • Richard Trenholm 9/3/2014 2:16:23 PM
    Bombardment of lifestyle images to kick us off, showing off the breadth of Sony's products.
  • Richard Trenholm 9/3/2014 2:16:55 PM
    Ladies and gentlemen, Kazuo "Kaz" Hirai, the President and CEO of Sony.
  • Richard Trenholm 9/3/2014 2:17:39 PM
    "What is driving value at Sony is our desire to bring you great products," says Kaz, "not just good ones."
  • Richard Trenholm 9/3/2014 2:18:00 PM
    "There is a lot to talk about today."
  • stephen.shankland 9/3/2014 2:18:09 PM

    Kazuo "Kaz" Hirai, President and CEO of Sony

  • Richard Trenholm 9/3/2014 2:18:48 PM
    Kaz is talking about the Japanese sense of "kando", which is when you encounter something of exceptional emotional excitement -- the "wow" factor.
  • stephen.shankland 9/3/2014 2:19:41 PM
  • Richard Trenholm 9/3/2014 2:20:10 PM
    Now we're recapping CES with a video counting all those "Wows" -- 23 "wows" in the CES presentation. Sony lampooning itself there.
  • Richard Trenholm 9/3/2014 2:20:39 PM
    "Making objects of desire means that we can make your lives better."
  • Richard Trenholm 9/3/2014 2:22:16 PM
    Recapping recent camera launches like the RX100, new Alpha cameras, and last year's quirky QX100.
  • David Katzmaier 9/3/2014 2:22:59 PM
    Accent on the QX series, a lens-only line that's designed to work with your phone.
  • Richard Trenholm 9/3/2014 2:23:12 PM
    Now Kaz is talking about Sony's pro cameras.
  • stephen.shankland 9/3/2014 2:23:29 PM
  • Richard Trenholm 9/3/2014 2:24:36 PM
    Now we're on to recapping recent Xperia phones like the X2. We're fans of recent Xperias, especially for the waterproof design. That's definitely not because we're prone to dropping phones in drinks, oh dear no.
  • David Katzmaier 9/3/2014 2:25:08 PM
    Meanwhile, bone up on the Xperia Z2 review, a phone that scored 9.0 from CNET.
  • Richard Trenholm 9/3/2014 2:25:10 PM
    And now a recap of gaming, "one of the most important core businesses here at Sony".
  • stephen.shankland 9/3/2014 2:25:30 PM
  • Richard Trenholm 9/3/2014 2:25:37 PM
    This year of course the PS4 landed.
  • Richard Trenholm 9/3/2014 2:26:19 PM
    More than half of PS4 consoles have registered for Sony's online services. Only half?
  • Richard Trenholm 9/3/2014 2:26:45 PM
    "We're expanding the PlayStation experience way beyond the home into cloud-based services."
  • David Katzmaier 9/3/2014 2:27:01 PM
  • David Katzmaier 9/3/2014 2:27:43 PM
    Stop. Product time.
  • Richard Trenholm 9/3/2014 2:27:52 PM
    Now we're going to focus on the European market for a bit. Welcome the President of Sony Europe, Masaru Tamagawa.
  • Richard Trenholm 9/3/2014 2:28:46 PM
    In 2013, Sony's TV sales went up 70 per cent in Europe over the previous year. That's a lot of tellies.
  • David Katzmaier 9/3/2014 2:29:08 PM
    What we already know about the new TVs: Sony S90 series curved 4K TV
  • David Katzmaier 9/3/2014 2:29:43 PM
    What we don't know yet: Pricing, and US availability.
  • Richard Trenholm 9/3/2014 2:29:47 PM
    The first mention of 4K TVs: coming in October, in 75- and 65-inch, the S90B UHD TV.
  • stephen.shankland 9/3/2014 2:30:19 PM
  • Richard Trenholm 9/3/2014 2:30:59 PM
    Addressing the elephant in the room: content. What's the point of forking our for 4K if there's nothing to watch? Tamagawa now discussing 4K transmission of recent sporting and theatrical events, including the play Warhorse.
  • David Katzmaier 9/3/2014 2:31:12 PM
    Sony is the king of proprietary 4K content. In the US, it's latest media player just came out. Sony FMP-X10 4K Ultra HD Media Player
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