Sony's 'Demand Great' event | CNET

Sony's 'Demand Great' event

Sony is expected to confirm the US availability of several smartphones and tablets it announced at the IFA trade show last month.

  • Roger Cheng 10/9/2014 5:49:03 PM
    Hello all, welcome to CNET's live blog of Sony's "Demand Great" event.
  • Roger Cheng 10/9/2014 5:49:39 PM
    I'm Roger Cheng, executive editor at CNET News, and alongside CNET reviews editor Scott Stein and photographer Sarah Tew, we'll be bringing you all the details from the press conference.
  • ChTh 10/9/2014 5:49:45 PM
    Do you think that since this is Sony first real entrance into the U.S. smartphone market, they'll throw in any package deal or discount or special version of the Xperia hardware?
  • Roger Cheng 10/9/2014 5:50:00 PM
    @ChTh: I would expect some sort of bundle deal. It just makes sense, right?
  • T-mobile galaxy s5 10/9/2014 5:50:05 PM
    Hi Cnet bloggers. The information i'm most looking foreword too is when the Xperia z3 and z3c will be released at T-Mobile and at what price of contract.
  • Roger Cheng 10/9/2014 5:50:21 PM
    @T-mobilegalaxys5: Hopefully, we get more details.
  • Sam 10/9/2014 5:50:26 PM
    Hope to see Big Red get the Z3 / z3c. Will be a big shame if the Z3c doesn't make it to carriers in the US too.
  • Matt G 10/9/2014 5:50:49 PM
    I sure hope we get some concrete details. I'm ready to throw my money at them.
  • Roger Cheng 10/9/2014 5:51:47 PM
    So we're situated on the west side of midtown Manhattan, right by the Jacob Javits Center. Coincidentally, the New York ComicCon event is going on.
  • Roger Cheng 10/9/2014 5:52:12 PM
    Sadly, there were no Spider-men cosplayers around the Sony event.
  • Fisch 10/9/2014 5:52:19 PM
    The writing on the invite was red. I've convinced myself that means that something's coming to Verizon. And if not, I apologize to my office-mates for the loud "slamming my head on my desk" sounds they're about to hear.
  • Roger Cheng 10/9/2014 5:52:36 PM
    We're up in a small gallery space, much, much smaller than the HTC event from last night.
  • Roger Cheng 10/9/2014 5:53:05 PM
    There are seats for maybe 100 press and analysts here? It's quickly filling up.
  • Roger Cheng 10/9/2014 5:53:55 PM
    For Sony's mobile division, holding an event in the US is a rare occasion. The company has struggled in this market to find carrier partners, with only T-Mobile carrying its phones so far.
  • Roger Cheng 10/9/2014 5:54:17 PM
    Verizon started carrying the Xperia Z2 tablet earlier this year, giving people hope of a stronger relationship there.
  • Roger Cheng 10/9/2014 5:54:39 PM
    By the way, anyone know the last Sony smartphone carried by Verizon?
  • guest 10/9/2014 5:55:04 PM
    xperia play?
  • Roger Cheng 10/9/2014 5:55:28 PM
    Yep, it was the Xperia Play, put out at the time by Sony Ericsson. It was supposed to be a gaming-centric device, but ended up flopping on Verizon.
  • Roger Cheng 10/9/2014 5:56:26 PM
    That must have left a sour taste in Verizon's mouth -- the carrier hasn't worked with Sony since.
  • Roger Cheng 10/9/2014 5:56:54 PM
    Sony's struggles aren't just in the US. They're overseas too.
  • Roger Cheng 10/9/2014 5:57:04 PM
    In the first half of the year, Sony controlled 3.1 percent of the market, down from 3.8 percent in 2013 and 4.2 percent in 2012, according to IDC.
  • GiBBERSTiX 10/9/2014 5:57:13 PM
    Has AT&T done any business with Sony?
  • Roger Cheng 10/9/2014 5:57:33 PM
    @GiBBERSTiX: Sony did work with AT&T two years ago, but again, its line of Xperia smartphones failed to resonate with consumers, and AT&T dropped Sony.
  • Roger Cheng 10/9/2014 5:57:49 PM
    It wasn't until T-Mobile started working with Sony last year that it had any real presence.
  • Stix 10/9/2014 5:57:52 PM
    @RogerCheng Put Scott in a Spiderman costume ... wait, on second thought, don't. #shudder
  • Roger Cheng 10/9/2014 5:58:04 PM
    @Stix: I'll be sure to make the request. He's surprisingly nimble.
  • Luis Fonseca 10/9/2014 5:58:12 PM
    Struggle is everywhere. These Z line phones are amazing. Like buying a Cadillac or BMW
  • MidnightWest 10/9/2014 5:58:13 PM
    @RogerCheng I think I remember Sprint carrying the Sony Erricsons also...those phones were horrible.
  • Roger Cheng 10/9/2014 5:58:20 PM
    @MidnightWest: Now that's real old school.
  • Roger Cheng 10/9/2014 5:58:49 PM
    Financially, Sony's mobile unit has been a drag.
  • Roger Cheng 10/9/2014 5:58:54 PM
    The Japanese conglomerate last month warned that it would post a loss of 230 billion yen ($2.1 billion) in the fiscal year that ends March 31, 2015 largely because of its mobile division. The company plans to write off $1.67 billion to account for the diminished value of the business.
  • Roger Cheng 10/9/2014 5:59:06 PM
    Sony's answer: Focus on more premium products and fewer mass-market phones.
  • IanG 10/9/2014 5:59:14 PM
    How likely do you think it is that Sony will be releasing a Z3 on the Verizon network?
  • sarahtew 10/9/2014 5:59:20 PM
  • sarahtew 10/9/2014 5:59:21 PM

    Roger is ready for action.

  • Roger Cheng 10/9/2014 5:59:21 PM
    @IanG: I would stay tuned.
  • sarahtew 10/9/2014 5:59:21 PM
  • sarahtew 10/9/2014 6:00:37 PM
  • Bryant Fuller 10/9/2014 6:01:11 PM
    I have a Z2 Tablet from Verizon and if its anything like the smartphones I'm quite impressed coming from I have a note 3 that do adore the only thing I complain on the Note or any Samsung smartphones is Touchwiz.
  • guest 10/9/2014 6:01:16 PM
    @RogerCheng do you think they should go back to the yearly device lineup?
  • sarahtew 10/9/2014 6:01:21 PM
  • Roger Cheng 10/9/2014 6:01:35 PM
    @guest: Simplification may be where they go, but I doubt it will be just one product a year.
  • Luis Fonseca 10/9/2014 6:01:43 PM
    @RogerCheng That is what luxury brands do. Don't be a Samsung
  • Roger Cheng 10/9/2014 6:02:10 PM
    Okay, the crowd has quieted down. It looks like this show is about to kick off.
  • Roger Cheng 10/9/2014 6:02:16 PM
    Cue the promo video!
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