Hello all, Roger Cheng, executive editor for CNET News, here to keep you company until the Spotify shindig begins.
Our intrepid media reporter, Joan Solsman, is likely braving the elements and either standing in line or fighting for a seat at the actual press conference. I'm here in my warm office.
So what are we expecting? The buzz is for Spotify to finally make its mobile app free to all.
@pwog66: Unfortunately, there is no video, so we'll have to be reliant on Joan's trusty live blogging.
I, for one, am looking forward to having another music option on my smartphone/tablet. Spotify is my go-to music service for my desktop.
But I use a mix of Pandora, I Heart Radio, and iTunes Radio on my phone.
@AliAkbar: I'm not sure if this affects you as a premium member, but as a non-paying user of Spotify, I'm interested in today's news.
@leothelion96: Agreed. If Spotify does indeed go free, I'm sure there will be strings somewhere. Hopefully, they aren't too bad.
@BillyCostigan37: You make a great point. Perhaps Spotify unveils something else on the premium side that justifies the extra cost.
@BillyCostigan37: True. But I want to see the full capabilities available for free too.
CNET is in the event and ready to roll.
Hey all, say hello to Joan Solsman, who is taking the lead on her first live blog.
We're in Spotify's new offices in Chelsea, NYC. Right now, it's a empty stage with a screen sporting Spotify's logo.
As promised in Spotify's press invite, there are donuts. No Cronuts (TM).
Word here is we'll be getting a special musical guest.
Spotify's offices are a big upgrade from their old digs. Wide spaces, open format, I think there's a spiral staircase across the way.
@Johnny: Hopefully, we get some news of expansion. That's still unclear though.
@BigJuden: I'm guessing no. It'll take a lot to affect Pandora's stock. Usually these announcements aren't enough. But you never know!
Pandora and its stock price has fared pretty well as iTunes Radio rolled out earlier this year. With Spotify such a smaller competitor, it'd be surprising if investors are unnerved by a free Spotify mobile offering. Right now, Pandora stock is faring fine, down less than 1%.