Spotify's Event | CNET

Spotify's Event

An event to show off Spotify's latest music service.

  • Roger Cheng 12/11/2013 2:59:46 PM
    @joan.solsman: I should hope so!
  • joan.solsman 12/11/2013 3:00:14 PM
    Right now, we're getting some "Wake Me Up" by Avicii
  • sarahtew 12/11/2013 3:00:47 PM

    I count one non-mac in the front row here...

  • Chabbley 12/11/2013 3:02:01 PM
    @sarahtew probably a windows phone user
  • joan.solsman 12/11/2013 3:02:18 PM
    Lights are dimmed, about to start
  • Roger Cheng 12/11/2013 3:02:22 PM
    Okay, as the event starts, we'll be shutting off the comments.
  • Roger Cheng 12/11/2013 3:02:26 PM
    So get your last comments in.
  • joan.solsman 12/11/2013 3:03:24 PM
    Maybe not, the music volume just went back up. One Direction. "Happily"
  • joan.solsman 12/11/2013 3:03:56 PM
    And here we go. Founder Daniel Ek is waiting in the wings.
  • joan.solsman 12/11/2013 3:04:12 PM
    Video -- an ad about Music for Everyone
  • joan.solsman 12/11/2013 3:04:44 PM
    People jumping into rivers, walking through fields of grain. "Your next favorite song, the artists you love"
  • joan.solsman 12/11/2013 3:05:06 PM
    Daniel Ek takes the stage
  • joan.solsman 12/11/2013 3:05:18 PM
    Big welcome to new New York offices, Ek says
  • joan.solsman 12/11/2013 3:05:42 PM
    We've accomplished a lot in the last year, and he wants to tell us about the next stage of Spotify's journey
  • joan.solsman 12/11/2013 3:06:17 PM
    4.5 billion hours of streamed music in last year alone, that "blows me away," Ek says
  • joan.solsman 12/11/2013 3:06:45 PM
    Spotify's name has come to mean "access" to music
  • joan.solsman 12/11/2013 3:07:11 PM
    1.5 billion playlists have been created so far on Spotify, Ek says
  • joan.solsman 12/11/2013 3:07:35 PM
    "They're like mixtapes for the 21st century, but on steriods," Ek says of Spotify playlists
  • sarahtew 12/11/2013 3:08:39 PM
  • joan.solsman 12/11/2013 3:08:58 PM
    Spotify has a powerful team of editors to make the best playlists, Ek says
  • joan.solsman 12/11/2013 3:09:39 PM
    Social, like the Follow button, is one of three main dimensions of Spotify, according to Ek
  • sarahtew 12/11/2013 3:09:52 PM
  • joan.solsman 12/11/2013 3:09:59 PM
    The second dimension is technology, like Spotify's algorithms
  • sarahtew 12/11/2013 3:10:25 PM
  • joan.solsman 12/11/2013 3:10:41 PM
    The third dimension is called "Browse," something that surfaces music from the millions of playlists that are created every day, he says
  • joan.solsman 12/11/2013 3:10:52 PM
    1.5 million playlists created on Spotify every day
  • sarahtew 12/11/2013 3:11:06 PM
  • joan.solsman 12/11/2013 3:11:18 PM
    Another area of focus for Spotfy this year is expanding globally, Ek says
  • sarahtew 12/11/2013 3:11:19 PM
  • joan.solsman 12/11/2013 3:12:00 PM
    A year ago, Spotify was live in 17 markets, now it's in 35. Ek says that's important for scale.
  • sarahtew 12/11/2013 3:12:16 PM
  • sarahtew 12/11/2013 3:12:20 PM
  • joan.solsman 12/11/2013 3:12:51 PM
    He reiterates how Spotify pays back 70% to license holders, and has paid back $1 billion
  • joan.solsman 12/11/2013 3:13:39 PM
    Piracy is "turning a corner," according to Ek.
  • joan.solsman 12/11/2013 3:13:56 PM
    Here we go: "Freemium" is up on the screen
  • sarahtew 12/11/2013 3:14:00 PM
  • joan.solsman 12/11/2013 3:14:28 PM
    Conversion rate of well over 20%, getting people who are listening to Spotify for free then becoming paying members, Ek says.
  • sarahtew 12/11/2013 3:14:31 PM
  • joan.solsman 12/11/2013 3:14:57 PM
    "Everything we do at Spotify starts with people's love for music," he says, as he prepares to make first announcement.
  • sarahtew 12/11/2013 3:15:00 PM
  • joan.solsman 12/11/2013 3:15:26 PM
    The devices we use and the way we use them have been changing rapidly, people are listening on tablets in the home rather than on computers, Ek says.
  • joan.solsman 12/11/2013 3:15:53 PM
    "We are announcing Spotify free for tablets," Ek says. It's the same as what you can access of your computer.
  • joan.solsman 12/11/2013 3:16:19 PM
    "We are making the at home Spotify experience easier and richer," he says.
  • sarahtew 12/11/2013 3:16:21 PM
  • joan.solsman 12/11/2013 3:16:55 PM
    The ability to listen on your tablet like you do on your desktop means that Spotify's new connected speakers are more relevant.
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