Spotify's Event | CNET

Spotify's Event

An event to show off Spotify's latest music service.

  • joan.solsman 12/11/2013 3:17:28 PM
    "What about outside the home? This is an even bigger problem to tackle, this is the one thing on my mind for more than a year now."
  • sarahtew 12/11/2013 3:17:32 PM
  • sarahtew 12/11/2013 3:17:37 PM
  • joan.solsman 12/11/2013 3:17:46 PM
    The streaming mobile options out there right now are a mess, Ek says.
  • joan.solsman 12/11/2013 3:18:06 PM
    There is nothing that solves the big things that users want to do: people want control, for one, Ek says.
  • joan.solsman 12/11/2013 3:18:28 PM
    What they want to listen to is their music, their playlists, Ek says.
  • joan.solsman 12/11/2013 3:18:44 PM
    More than half of listening on Spotify is to users' own playlists, Ek says.
  • sarahtew 12/11/2013 3:19:01 PM
  • joan.solsman 12/11/2013 3:19:25 PM
    People have to use lots of different choices instead of one simple solution; "We don't want to make another radio-type service," Ek says.
  • joan.solsman 12/11/2013 3:20:05 PM
    Among our 4.5 billion hours of listening, shuffle stood out as the most popular way people listen, so mobile experience is based on shuffle.
  • joan.solsman 12/11/2013 3:20:26 PM
    "Today we're announcing the launch of free Spotify on any device. That means all around the world."
  • joan.solsman 12/11/2013 3:20:34 PM
    Demo time
  • sarahtew 12/11/2013 3:20:45 PM
  • sarahtew 12/11/2013 3:20:49 PM
  • joan.solsman 12/11/2013 3:21:07 PM
    Ek says he's in the mood to listen to Lady Gaga, if he were listening to Spotify before today, he'd get some Lady Gaga and some songs that sound like it
  • sarahtew 12/11/2013 3:21:11 PM
  • joan.solsman 12/11/2013 3:21:38 PM
    Ek searches for Lady Gaga, he scrolls through her popular tracks and albums, related artists, and presses a button for "Shuffle Play"
  • joan.solsman 12/11/2013 3:21:43 PM
    Uh oh, no sound!
  • sarahtew 12/11/2013 3:21:51 PM
  • joan.solsman 12/11/2013 3:22:04 PM
    "Anyway, what you're supposed to hear here is sound," he says. Ahh, the sound kicks in.
  • joan.solsman 12/11/2013 3:22:34 PM
    "I can hear the entire catalog in Shuffle mode," he says. If you want to skip a song, you can skip it.
  • sarahtew 12/11/2013 3:23:09 PM
  • joan.solsman 12/11/2013 3:23:26 PM
    You can favorite a song you like to a playlist while you listen.
  • joan.solsman 12/11/2013 3:23:45 PM
    With the new browse feature, you can find a playlist by mood, genre, "moment"
  • sarahtew 12/11/2013 3:24:02 PM
  • joan.solsman 12/11/2013 3:24:15 PM
    The editors at Spotify know that is Wednesday morning around the holidays, so they're programming the options for the user.
  • sarahtew 12/11/2013 3:24:46 PM
  • joan.solsman 12/11/2013 3:25:02 PM
    Ek plays some Christmas tunes
  • sarahtew 12/11/2013 3:25:10 PM
  • joan.solsman 12/11/2013 3:25:27 PM
    "Today we're making it even easier to share music through friends on Spotify on mobile devices," he says.
  • joan.solsman 12/11/2013 3:25:58 PM
    Ek is pulling up a playlist designed for his daughter's bedtime and hits Shuffle Play
  • joan.solsman 12/11/2013 3:26:21 PM
    He can follow this playlist, made by a friend, if he wants, he says
  • sarahtew 12/11/2013 3:26:25 PM
  • sarahtew 12/11/2013 3:27:22 PM
  • joan.solsman 12/11/2013 3:27:27 PM
    Ek pulls up his playlist for current favorites. "Now on Spotify, you can Shuffle Play any of your playlists" on mobile for free, he says.
  • joan.solsman 12/11/2013 3:28:19 PM
    The ability to play your favorite artists entire catalog and to play you and your friends playlists means Spotify is "giving people the best music experience in the history of the smartphone."
  • joan.solsman 12/11/2013 3:28:46 PM
    "The more music you play, the more likely you'll pay," Ek says.
  • sarahtew 12/11/2013 3:29:05 PM
  • joan.solsman 12/11/2013 3:29:34 PM
    "We're the first and only service to offer this in markets around the world... We're reawakening people's love for music,"
  • joan.solsman 12/11/2013 3:29:48 PM
    Another announcement: making the world of Spotify bigger.
  • joan.solsman 12/11/2013 3:29:57 PM
    Today we're rolling out and additional 20 markets
  • sarahtew 12/11/2013 3:30:19 PM
  • joan.solsman 12/11/2013 3:30:20 PM
    LOTS in Latin America, Eastern Europe a few
  • joan.solsman 12/11/2013 3:30:58 PM
    Ohhh, musical guest is getting teased
  • joan.solsman 12/11/2013 3:31:11 PM
    Led Zeppelin!
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