Spotify's Event | CNET

Spotify's Event

An event to show off Spotify's latest music service.

  • joan.solsman 12/11/2013 3:25:58 PM
    Ek is pulling up a playlist designed for his daughter's bedtime and hits Shuffle Play
  • joan.solsman 12/11/2013 3:26:21 PM
    He can follow this playlist, made by a friend, if he wants, he says
  • sarahtew 12/11/2013 3:26:25 PM
  • sarahtew 12/11/2013 3:27:22 PM
  • joan.solsman 12/11/2013 3:27:27 PM
    Ek pulls up his playlist for current favorites. "Now on Spotify, you can Shuffle Play any of your playlists" on mobile for free, he says.
  • joan.solsman 12/11/2013 3:28:19 PM
    The ability to play your favorite artists entire catalog and to play you and your friends playlists means Spotify is "giving people the best music experience in the history of the smartphone."
  • joan.solsman 12/11/2013 3:28:46 PM
    "The more music you play, the more likely you'll pay," Ek says.
  • sarahtew 12/11/2013 3:29:05 PM
  • joan.solsman 12/11/2013 3:29:34 PM
    "We're the first and only service to offer this in markets around the world... We're reawakening people's love for music,"
  • joan.solsman 12/11/2013 3:29:48 PM
    Another announcement: making the world of Spotify bigger.
  • joan.solsman 12/11/2013 3:29:57 PM
    Today we're rolling out and additional 20 markets
  • sarahtew 12/11/2013 3:30:19 PM
  • joan.solsman 12/11/2013 3:30:20 PM
    LOTS in Latin America, Eastern Europe a few
  • joan.solsman 12/11/2013 3:30:58 PM
    Ohhh, musical guest is getting teased
  • joan.solsman 12/11/2013 3:31:11 PM
    Led Zeppelin!
  • joan.solsman 12/11/2013 3:31:39 PM
    OK, really hard to keep from bobbing head with Zeppelin booming.
  • joan.solsman 12/11/2013 3:31:54 PM
    Now Led Zeppelin is available on demand on Spotify
  • sarahtew 12/11/2013 3:31:55 PM
  • joan.solsman 12/11/2013 3:32:15 PM
    Zep was one of Ek's favorite bands
  • joan.solsman 12/11/2013 3:32:48 PM
    "I know I'm not alone when I say I can't wait to get the Led out," Ek says, to murmurs of laughter.
  • sarahtew 12/11/2013 3:33:00 PM
  • joan.solsman 12/11/2013 3:33:51 PM
    Spotify's very clear mission is getitng more people to access more music on more platforms than anyone could have imagined a few years ago, Ek says. There's a renewed sense of vitality to the artform, because more listeners means more money for the industry, he adds.
  • joan.solsman 12/11/2013 3:34:28 PM
    Questions, analyst Rich Greenfield is first up -- what if your playlist only has five songs? Ek says you can extend your playlist, but it won't fill it in automatically
  • joan.solsman 12/11/2013 3:36:38 PM
    Is there some threshold when users move from free to premium? Ek says not really, but the more you play the more likely you are to pay
  • sarahtew 12/11/2013 3:37:08 PM
  • joan.solsman 12/11/2013 3:37:36 PM
    There won't be much difference in the amount of ads, he says, but the company is experimenting with new types of ads -- native, location-based, for example
  • joan.solsman 12/11/2013 3:37:54 PM
    Ads will still be less than commercial radio, he says.
  • joan.solsman 12/11/2013 3:38:13 PM
    When will Spotify launch in Japan? Good question, Japan is the biggest music market after US
  • sarahtew 12/11/2013 3:38:26 PM
  • joan.solsman 12/11/2013 3:38:30 PM
    Japan rollout is a question of when, not if, Ek says.
  • joan.solsman 12/11/2013 3:39:11 PM
    Streaming services don't really exist in Japan, and right now Japan is one of the few countries with a declining digital market, Ek says.
  • Carrie Mihalcik 12/11/2013 3:39:39 PM
    Spotify's mobile app finally goes free for tablets, smartphones news.cnet.com
  • joan.solsman 12/11/2013 3:40:26 PM
    Ek wraps up, says he really excited for everyone to play with the new product.
  • joan.solsman 12/11/2013 3:40:49 PM
    All right, that's it. Some things we didn't get: No update on Spotify's subscriber size
  • joan.solsman 12/11/2013 3:41:04 PM
    All these new features are launching today
  • joan.solsman 12/11/2013 3:41:49 PM
    We also didn't get an appearance by Led Zeppelin in person. This, to me, is regrettable. Apple gave us Elvis Costello!
  • joan.solsman 12/11/2013 3:43:01 PM
    Spotify has also been rumored to be considering a video product, but not a peep on that yet. It makes sense -- Spotify has a lot of ground to cover in music first.
  • joan.solsman 12/11/2013 3:44:26 PM
    Interesting that Spotify is keeping its subscribers numbers under wraps still. It hasn't updated the levels -- 6 million paying, 24 million active users -- since early this year.
  • joan.solsman 12/11/2013 3:46:48 PM
    Time to chat with Spotify's folks and check out the product ourselves. Thanks for tuning in!
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