T-Mobile's Uncarrier 5.0 event | CNET

T-Mobile's Uncarrier 5.0 event

T-Mobile's Uncarrier 5.0.

  • Jessica Dolcourt 6/19/2014 1:29:44 AM
    This is, by the way, the part of the presentation where T-Mobile starts telling us what it'll announce.
  • James Martin 6/19/2014 1:29:53 AM
  • Roger Cheng 6/19/2014 1:30:07 AM
    Okay, the T-Mobile hype video is giving off porn vibes...umm...interesting.
  • Jessica Dolcourt 6/19/2014 1:30:07 AM
    "So you're not quite sure if we're the one?"
  • James Martin 6/19/2014 1:30:20 AM
  • Jessica Dolcourt 6/19/2014 1:30:25 AM
    Bottom line: T-Mobile wants to woo you.
  • Roger Cheng 6/19/2014 1:30:25 AM
    T-Mobile is inviting people to cheat on their carriers with the Test Drive program.
  • James Martin 6/19/2014 1:30:42 AM
  • Roger Cheng 6/19/2014 1:30:52 AM
    Sometimes I think we create these videos for ourselves, he jokes.
  • James Martin 6/19/2014 1:30:54 AM
  • Roger Cheng 6/19/2014 1:31:04 AM
    The last time I had a seven-night stand was approximately...never, he says.
  • James Martin 6/19/2014 1:31:13 AM
  • Roger Cheng 6/19/2014 1:31:19 AM
    He says people weren't quite ready to break up with their carriers. They wanted a test drive, he says.
  • Jessica Dolcourt 6/19/2014 1:31:26 AM
    And I bet he's never had a 7-night stand with a phone.
  • James Martin 6/19/2014 1:31:31 AM
  • Kent German 6/19/2014 1:31:32 AM
  • Roger Cheng 6/19/2014 1:31:35 AM
    He admits that there might be some customers who don't think it's time for them to try T-Mobile.
  • Roger Cheng 6/19/2014 1:31:46 AM
    But he encourages everyone to cheat on their carrier.
  • James Martin 6/19/2014 1:31:55 AM
  • Roger Cheng 6/19/2014 1:31:55 AM
    Cheat on your carrier and enjoy every minute of it, he says.
  • Roger Cheng 6/19/2014 1:32:17 AM
    T-Mobile is partnering with Apple to get a loaner iPhone 5S and unlimited data plan. Simply return it to the store, and it is zero cost.
  • Jessica Dolcourt 6/19/2014 1:32:24 AM
    The iPhone 5S is the only phone that's part of the program. Interesting, considering that T-Mobile was the last US carrier to get the iPhone.
  • Roger Cheng 6/19/2014 1:32:41 AM
    He says a low percentage of Americans know T-Mobile carries the iPhone, so it raises the awareness for both brands.
  • James Martin 6/19/2014 1:32:41 AM
  • Jessica Dolcourt 6/19/2014 1:32:45 AM
    Which is exactly why the iPhone 5S was chosen, to drive sales. I bet Samsung isn't too happy about that.
  • Roger Cheng 6/19/2014 1:33:02 AM
    Here comes Chief Marketing Officer Mike Sievert to provide the details of the program.
  • James Martin 6/19/2014 1:33:13 AM
  • Roger Cheng 6/19/2014 1:33:16 AM
    So how do we come up with these ideas? We listen to customers, he says.
  • Jessica Dolcourt 6/19/2014 1:33:16 AM
    I wonder if that's also a good way to clear out inventory ahead of fall's iPhone 6 launch, though I could be wrong.
  • Roger Cheng 6/19/2014 1:33:31 AM
    When we came out with Uncarrier, we got rid of contracts, and got rid of the stuff that people hate about contracts, he says.
  • James Martin 6/19/2014 1:33:43 AM
  • Roger Cheng 6/19/2014 1:33:52 AM
    Buying blind is a pain point T-Mobile wants to eliminate with Uncarrier 5.0.
  • Jessica Dolcourt 6/19/2014 1:34:23 AM
    Having staggered contract updates on a family plan is definitely a real thing for family members who get their phones at different times, so good one, T-Mobile.
  • James Martin 6/19/2014 1:34:35 AM
  • Roger Cheng 6/19/2014 1:35:02 AM
    He calls the process "patently absurd."
  • Jessica Dolcourt 6/19/2014 1:35:12 AM
    There used to be a two-week grace period to return a phone, but you did have to sign and pay activation first, so this is a different way to sign people over.
  • James Martin 6/19/2014 1:35:24 AM
  • Roger Cheng 6/19/2014 1:35:36 AM
    When you go to a store, you and your family hand over your phones and then you pay hundreds of dollars for a new phone, spend half a day of your life moving into the phone. And then, only then, do you figure out that it will or won't work for you, Sievert says.
  • Roger Cheng 6/19/2014 1:35:49 AM
    Why don't we do this differently? Why don't we make it for free? he asks.
  • James Martin 6/19/2014 1:35:57 AM
  • Roger Cheng 6/19/2014 1:36:05 AM
    Under this program, you can check out the iPhone 5S for a week for free.
  • Roger Cheng 6/19/2014 1:36:17 AM
    You go to t-mobile.com/testdrive and order your phone.
  • James Martin 6/19/2014 1:36:22 AM
  • Roger Cheng 6/19/2014 1:36:31 AM
    Submit your credit card number (he says it won't be charged).
  • Jessica Dolcourt 6/19/2014 1:36:35 AM
    So, you go to the Test Drive Web site, and get to ty the new phone on T-Mobile's network without having to turn over your new phone.
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