T-Mobile's Uncarrier 5.0 event | CNET

T-Mobile's Uncarrier 5.0 event

T-Mobile's Uncarrier 5.0.

  • Roger Cheng 6/19/2014 1:36:42 AM
    An iPhone 5S (or the latest and greatest iPhone) shows up in two days.
  • Roger Cheng 6/19/2014 1:36:49 AM
    After seven days, you bring it back.
  • Roger Cheng 6/19/2014 1:36:58 AM
    If it's broken or lost, you do end up buying this thing.
  • Roger Cheng 6/19/2014 1:37:20 AM
    With Uncarrier 4.0, Sievert touted the Breakup campaign.
  • Jessica Dolcourt 6/19/2014 1:37:29 AM
    It seems like a good idea to test the network capability, but you'll still be using your old phone to field most calls and texts, unless you use a third-party service and can download an app.
  • Roger Cheng 6/19/2014 1:37:34 AM
    With Uncarrier 5, Sievert is referring it to the 7NightStand challenge.
  • James Martin 6/19/2014 1:37:41 AM
  • James Martin 6/19/2014 1:38:15 AM
  • Roger Cheng 6/19/2014 1:38:29 AM
    It's an interactive website with seven days of challenges, which urges you to flirt with T-Mo or admitting to cheating on your network through social media.
  • Jessica Dolcourt 6/19/2014 1:38:35 AM
    T-Mobile's turning a game out of Test Drive, a really smart social campaign that's really going to sting the other carriers.
  • James Martin 6/19/2014 1:38:38 AM
  • Roger Cheng 6/19/2014 1:38:39 AM
    It's cheap, effective advertising for T-Mobile.
  • Roger Cheng 6/19/2014 1:38:48 AM
    Getting customers to ding its rival for T-Mobile.
  • James Martin 6/19/2014 1:39:01 AM
  • Jessica Dolcourt 6/19/2014 1:39:01 AM
    More than advertising, they're encouraging people to piss off Verizon, AT&T, and Sprint.
  • Roger Cheng 6/19/2014 1:39:21 AM
    Uncarrier 5 is all about making the buying process simple, and getting rid of buying blind. It's about taking control back, he says.
  • Roger Cheng 6/19/2014 1:39:28 AM
    Legere is back on stage.
  • Jessica Dolcourt 6/19/2014 1:39:39 AM
    Also, there's a 7-day vacation as the ultimate prize. People would do a lot for a free vacation.
  • Roger Cheng 6/19/2014 1:39:50 AM
    Legere: The biggest question I usually get is: Is that it?
  • James Martin 6/19/2014 1:39:53 AM
  • Roger Cheng 6/19/2014 1:40:08 AM
    Legere walks over to the side of the stage, and announces Uncarrier 6.0.
  • Roger Cheng 6/19/2014 1:40:16 AM
    It's a music announcement.
  • Roger Cheng 6/19/2014 1:40:28 AM
    He put on headphones in the side and kicked off another hype video.
  • James Martin 6/19/2014 1:40:37 AM
  • James Martin 6/19/2014 1:40:53 AM
  • Jessica Dolcourt 6/19/2014 1:41:14 AM
    Then he exited the stage and let the slides talk for him.
  • James Martin 6/19/2014 1:41:23 AM
  • Roger Cheng 6/19/2014 1:41:25 AM
    Here's the next announcement: your streaming music will no longer count against your data cap.
  • Jessica Dolcourt 6/19/2014 1:41:39 AM
    Streaming music from all the major services is all free, all the time.
  • James Martin 6/19/2014 1:41:40 AM
  • Roger Cheng 6/19/2014 1:41:45 AM
    So you can listen to Pandora or Spotify without worrying about your data limit.
  • James Martin 6/19/2014 1:41:57 AM
  • Roger Cheng 6/19/2014 1:41:59 AM
    Music has no limit...stream all you want.
  • Roger Cheng 6/19/2014 1:42:02 AM
    Music freedom.
  • Roger Cheng 6/19/2014 1:42:12 AM
    The answer to Uncarrier 6 is right now, he says.
  • James Martin 6/19/2014 1:42:19 AM
  • Roger Cheng 6/19/2014 1:42:39 AM
    I'm sure there were people who thought about a free streaming music service given out today, they just picked the wrong company, he jokes.
  • James Martin 6/19/2014 1:42:47 AM
  • Roger Cheng 6/19/2014 1:42:58 AM
    The streaming music traffic on our network has gone up sixfold, he says.
  • Jessica Dolcourt 6/19/2014 1:42:59 AM
    Pink Converse!
  • Roger Cheng 6/19/2014 1:43:08 AM
    67% of users do their streaming over the smartphone.
  • James Martin 6/19/2014 1:43:12 AM
  • Roger Cheng 6/19/2014 1:43:29 AM
    40% and growing say they limit their streaming on their mobile device because they're petrified of data limits and overage, he says.
  • James Martin 6/19/2014 1:43:53 AM
  • Roger Cheng 6/19/2014 1:44:02 AM
    We had to unleash this for customers, he says.
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