T-Mobile's Uncarrier 7.0 event | CNET

T-Mobile's Uncarrier 7.0 event

T-Mobile advances its Uncarrier campaign with yet another incentive to lure customers in.

  • Roger Cheng 9/10/2014 8:27:34 PM
    Legere: I made a comment about T-Mobile being larger than Sprint by the end of the year.
  • Lynn La 9/10/2014 8:27:39 PM
    We all know that we're all NOT going to miss saying the ridiculous term "Framily."
  • Roger Cheng 9/10/2014 8:27:44 PM
    I wanna thank the three stooges for the best month ever, he says.
  • Roger Cheng 9/10/2014 8:27:59 PM
    If they keep doing what they're doing, we'll continue to have the biggest months, he says.
  • Roger Cheng 9/10/2014 8:28:13 PM
    So after 18 months, it's not a shock that so many people are no longer in contracts.
  • Lynn La 9/10/2014 8:28:24 PM
    Legere: 43 percent of customers get financing for their devices.
  • Roger Cheng 9/10/2014 8:28:25 PM
    43% of customers doing financing on their phones, he says.
  • Josh Miller 9/10/2014 8:28:32 PM
  • Lynn La 9/10/2014 8:28:46 PM
    Legere: Change is happening. I'm not stopping.
  • Roger Cheng 9/10/2014 8:28:47 PM
    Now everyone offers upgrades, he says. When people copies us and play defense, it increases our brand value, he says.
  • Roger Cheng 9/10/2014 8:29:01 PM
    We are planning on another phase, he hints.
  • Lynn La 9/10/2014 8:29:04 PM
    Legere thinks they had the "best month ever" because people are experimenting with T-Mobile.
  • Roger Cheng 9/10/2014 8:29:19 PM
    Even if they imitate us, they won't top us, he says.
  • Josh Miller 9/10/2014 8:29:22 PM
  • Roger Cheng 9/10/2014 8:29:28 PM
    We are a mobile Internet company, he says.
  • Josh Miller 9/10/2014 8:29:50 PM
  • Roger Cheng 9/10/2014 8:29:56 PM
    We think at a different way, he says. There's a reason why we're here in San Francisco, not Las Vegas.
  • Roger Cheng 9/10/2014 8:30:11 PM
    Makes another crack at my expense...for the record, I haven't worn a suit all week.
  • Roger Cheng 9/10/2014 8:30:38 PM
    So what did he need when he started? A world class network or customer experience.
  • Roger Cheng 9/10/2014 8:30:48 PM
    When he started, he admitted that he was where Sprint was.
  • Roger Cheng 9/10/2014 8:30:52 PM
    The network needed work.
  • Josh Miller 9/10/2014 8:30:56 PM
  • Josh Miller 9/10/2014 8:31:33 PM
  • Lynn La 9/10/2014 8:31:57 PM
    Legere: This network is brand new and it's growing.
  • Roger Cheng 9/10/2014 8:31:59 PM
    Legere touts its JD Power award, and notes AT&T Mobility and Enterprise CEO Ralph de la Vega mistakenly said it had won one this year. "I'm going to tweet a selfie with the trophy," he cracks.
  • Roger Cheng 9/10/2014 8:32:05 PM
    We are the biggest prepaid company, he says.
  • Roger Cheng 9/10/2014 8:32:24 PM
    We're moving away from the pack. We're the fastest growing overall company. No. 1 in customer service and fastest 4G LTE.
  • Lynn La 9/10/2014 8:32:26 PM
    Legere: T-Mobile is the biggest prepaid company. Fastest growing overall company. Number one in customer care. Fastest with LTE.
  • Josh Miller 9/10/2014 8:32:53 PM
  • Roger Cheng 9/10/2014 8:32:56 PM
    Legere's take on his competitors' taglines: AT&T is most reliable, Verizon: "We're working on it." Sprint: Call me later.
  • Lynn La 9/10/2014 8:33:37 PM
    Legere: After today, you're not going to think of us as a wireless company again.
  • Roger Cheng 9/10/2014 8:33:49 PM
    CTO Neville Ray on to talk about the network.
  • Roger Cheng 9/10/2014 8:34:01 PM
    FYI, here's a sneak peek at the Uncarrier news: www.cnet.com
  • Josh Miller 9/10/2014 8:34:02 PM
  • Lynn La 9/10/2014 8:34:36 PM
    Ray says customers are coming to T-Mobile at a furious, furious rate.
  • Lynn La 9/10/2014 8:34:51 PM
    Ray: There's a tsunami of mobile Internet data coming into the wireless industry.
  • Josh Miller 9/10/2014 8:34:58 PM
  • Roger Cheng 9/10/2014 8:35:11 PM
    T-Mobile is carrying 10 times the traffic than three years ago, Ray says.
  • Lynn La 9/10/2014 8:35:25 PM
    Ray: For T-Mobile, we are carrying more customer traffic, 10-fold compared to three years ago.
  • Josh Miller 9/10/2014 8:35:30 PM
  • Roger Cheng 9/10/2014 8:35:44 PM
    For us, we didn't just stumble on this network overnight. We've been thinking about an IP-centric, highly centric network for a long time.
  • Roger Cheng 9/10/2014 8:35:58 PM
    We were the first to connect cell sites up to ground fiber-optic networks, he says.
  • Roger Cheng 9/10/2014 8:36:15 PM
    Rivals were still using copper, which was slower, expensive, but already in place.
  • Josh Miller 9/10/2014 8:36:19 PM
  • Roger Cheng 9/10/2014 8:36:48 PM
    If you're the other guys and you don't prepare, you're not ready for this growth, he says. So you raise prices and constrain network, he adds.
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