T-Mobile's Uncarrier 7.0 event | CNET

T-Mobile's Uncarrier 7.0 event

T-Mobile advances its Uncarrier campaign with yet another incentive to lure customers in.

  • Roger Cheng 9/10/2014 8:46:44 PM
    Why are we doing this? Why the f not? he says.
  • Roger Cheng 9/10/2014 8:46:56 PM
    57% of all wireless customers have a deadspot in their home, he says.
  • Roger Cheng 9/10/2014 8:47:05 PM
    A seamless coverage with Wi-Fi will fix this, he says.
  • Josh Miller 9/10/2014 8:47:14 PM
  • Roger Cheng 9/10/2014 8:47:29 PM
    Every single smartphone we sell in our stores will be out of the box, Wi-Fi enabed. Not an app. Completely integrated.
  • Roger Cheng 9/10/2014 8:47:39 PM
    To be fair, most of the phones already work that way for T-Mobile.
  • Roger Cheng 9/10/2014 8:48:07 PM
    Any customer can trade in their device for a Wi-Fi enabled smartphone with a participation in Jump. Open enrollment for customers, he says.
  • Roger Cheng 9/10/2014 8:48:13 PM
    Every customer can get a Wi-Fi-enabled phone.
  • Roger Cheng 9/10/2014 8:48:26 PM
    We've already removed the trade-in fear with the price associated with it, he says.
  • Josh Miller 9/10/2014 8:48:26 PM
  • Roger Cheng 9/10/2014 8:48:41 PM
    This is a start, he says.
  • Roger Cheng 9/10/2014 8:49:08 PM
    The device portfolio will be broad, he says. We'll take the industry kicking and screaming on this front. The seamless hand-off with VoLTE is beautiful, he says.
  • Josh Miller 9/10/2014 8:49:12 PM
  • Roger Cheng 9/10/2014 8:49:20 PM
    Cue another video.
  • Lynn La 9/10/2014 8:49:38 PM
    My ears are bleeding with this promo video!
  • Josh Miller 9/10/2014 8:49:55 PM
  • Josh Miller 9/10/2014 8:50:22 PM
  • Lynn La 9/10/2014 8:50:28 PM
    So. Loud. This is a basement bar, not a stadium. Maybe I'm just getting old.
  • Roger Cheng 9/10/2014 8:50:38 PM
    T-Mobile is announcing a personal CellSpot. It's a Wi-Fi router designed to prioritize T-Mobile Wi-Fi calls.
  • Roger Cheng 9/10/2014 8:50:46 PM
    This is where the personal bit comes in.
  • Josh Miller 9/10/2014 8:50:52 PM
  • Roger Cheng 9/10/2014 8:51:04 PM
    You can have five bars in a basement, he touts. Coverage in places where nobody can reach, he says.
  • Roger Cheng 9/10/2014 8:51:14 PM
    This is special tech we've been working on for a long time, he says.
  • Josh Miller 9/10/2014 8:51:24 PM
  • Roger Cheng 9/10/2014 8:51:29 PM
    This is a device you can put in your home with tech that will prioritize calls and text messages, and HD Voice capabilities, he says.
  • Roger Cheng 9/10/2014 8:51:38 PM
    It has unique capabilities, he says.
  • Roger Cheng 9/10/2014 8:51:47 PM
    This will give full and complete coverage, he says.
  • Lynn La 9/10/2014 8:52:07 PM
    Basically says it's a T-Mobile tower in your house.
  • Roger Cheng 9/10/2014 8:52:22 PM
    It also happens to be a latest generation home router, he says.
  • Roger Cheng 9/10/2014 8:52:43 PM
    You can forklift you're home router with a 802.11 AC router with Personal Cellspot, he says.
  • Lynn La 9/10/2014 8:52:53 PM
    Legere: It's made for the way home networks are used today. Most important fact: full bars, T-Mobile experience, wherever you want.
  • Josh Miller 9/10/2014 8:53:04 PM
  • Roger Cheng 9/10/2014 8:53:24 PM
    The Personal Cellspot is free (with a $25 refundable deposit).
  • Josh Miller 9/10/2014 8:53:44 PM
  • Josh Miller 9/10/2014 8:54:08 PM
  • Roger Cheng 9/10/2014 8:54:16 PM
    So are you doing this because your network has problems? No, he's doing it because "why wouldn't you do this?" he says.
  • Josh Miller 9/10/2014 8:54:46 PM
  • Roger Cheng 9/10/2014 8:55:06 PM
    This is kind of a technical change to our business, he says. Although it's complicated, it should be okay on the installation process, he teases.
  • Roger Cheng 9/10/2014 8:55:22 PM
    Cue video.
  • Roger Cheng 9/10/2014 8:55:49 PM
    You plug in the CellSpot, and your signal improves. That's it.
  • Josh Miller 9/10/2014 8:55:53 PM
  • Roger Cheng 9/10/2014 8:55:55 PM
    They're keeping it pretty simple.
  • Lynn La 9/10/2014 8:55:56 PM
    Looks like the router was built in partnership with Asus.
  • Josh Miller 9/10/2014 8:56:40 PM
  • Roger Cheng 9/10/2014 8:56:53 PM
    FYI, you need to plug it in to the power AND ethernet cable. Just FYI.
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