T-Mobile's Uncarrier 7.0 event | CNET

T-Mobile's Uncarrier 7.0 event

T-Mobile advances its Uncarrier campaign with yet another incentive to lure customers in.

  • Roger Cheng 9/10/2014 9:08:04 PM
    If you want a second, third, or fourth one, you can buy it for $99 each.
  • Josh Miller 9/10/2014 9:08:20 PM
  • Roger Cheng 9/10/2014 9:08:56 PM
    Legere on the complexities of the Wi-Fi router: They tested it on me.
  • Roger Cheng 9/10/2014 9:09:07 PM
    T-Mobile will handle the customer support, Sievert says.
  • Lynn La 9/10/2014 9:09:14 PM
    Q: Can I use it instead of my Wi-Fi router at home, or is it in addition to? A: You can replace your entire Wi-Fi. That is the recommended approach. But you can have it as an additional cell spot if you like.
  • Roger Cheng 9/10/2014 9:09:31 PM
    It's highly likely an upgrade to most people's home routers, Legere says.
  • Josh Miller 9/10/2014 9:10:11 PM
  • Lynn La 9/10/2014 9:10:17 PM
    Ray: "This is a very powerful box of tricks."
  • Roger Cheng 9/10/2014 9:10:27 PM
    By the way, the creepy John Legere doll is in the corner of the stage.
  • Roger Cheng 9/10/2014 9:10:30 PM
  • Josh Miller 9/10/2014 9:10:42 PM
  • Roger Cheng 9/10/2014 9:11:12 PM
    Joe Schmoe junior is in the bedroom watching porn, he says. But there's prioritization to make sure Joe Schmoe can still have his call properly routed, he says.
  • Roger Cheng 9/10/2014 9:12:21 PM
    The seamless handoff is only between Wi-Fi and VoLTE, so regular calls will still have the drop-off, he says.
  • Roger Cheng 9/10/2014 9:12:26 PM
    BY he, I mean Neville Ray.
  • Roger Cheng 9/10/2014 9:12:34 PM
    This is the tip of the iceberg, Ray says.
  • Josh Miller 9/10/2014 9:13:05 PM
  • Josh Miller 9/10/2014 9:13:59 PM
  • Josh Miller 9/10/2014 9:14:22 PM
  • Roger Cheng 9/10/2014 9:14:34 PM
    We have over 3 million customers able to use VoLTE. The footprint is nationwide, Ray says.
  • Roger Cheng 9/10/2014 9:14:56 PM
    VoLTE is very new. We just launched the service (nationwide in July), he says.
  • Roger Cheng 9/10/2014 9:15:25 PM
    If you leave a LTE footprint, you have a seamless handoff to the slower HSPA+ network, Ray says.
  • Josh Miller 9/10/2014 9:15:29 PM
  • Roger Cheng 9/10/2014 9:15:41 PM
    That's not the case with Verizon, which has to deal with handoffs to the CDMA network, Ray says.
  • Lynn La 9/10/2014 9:16:17 PM
    Ray: VoLTE is absolutely the future of this industry. OEMs are interested too, with Samsung first and Apple following suit.
  • Roger Cheng 9/10/2014 9:17:03 PM
    On when T-Mobile could surpass AT&T: I don't know, Legere says.
  • Roger Cheng 9/10/2014 9:17:12 PM
    But that's the vision of where we're trying to get to, he says.
  • Roger Cheng 9/10/2014 9:18:07 PM
    You plan on being No. 3 this year, and having network parity, and you get there, Legere says. But he is targeting being the No. 1 carrier down the line, even if there's no timing.
  • Lynn La 9/10/2014 9:18:10 PM
    Legere: The seedlings of what's happening to our brand is very important. If your brand blows, you can't just change price and expect to grow.
  • Josh Miller 9/10/2014 9:18:10 PM
  • Roger Cheng 9/10/2014 9:18:19 PM
    He talks about the importance of brand. It's cool, he says. It stands for customers.
  • Lynn La 9/10/2014 9:18:30 PM
    Legere: I believe our brand is cool and it stands for something. And we're riding that and continue to ride it.
  • Roger Cheng 9/10/2014 9:18:57 PM
    There are 17 markets with wideband LTE, which brings us capacity, Ray says.
  • Roger Cheng 9/10/2014 9:19:11 PM
    There's a lot more capacity, he says.
  • Josh Miller 9/10/2014 9:19:44 PM
  • Lynn La 9/10/2014 9:19:58 PM
    Ray: We have the best latency in the US too.
  • Josh Miller 9/10/2014 9:20:31 PM
  • Roger Cheng 9/10/2014 9:22:20 PM
    Legere: They control much of the spectrum, so it's not a fair game yet. We will play in the next two auctions. This is very important to us.
  • Roger Cheng 9/10/2014 9:22:39 PM
    Legere: We think we have a good ability to raise more money for spectrum purchases.
  • Josh Miller 9/10/2014 9:23:25 PM
  • Roger Cheng 9/10/2014 9:24:08 PM
    There is a disgusting amount of ownership of the beachfront property when it comes to spectrum ownership, he says.
  • Roger Cheng 9/10/2014 9:24:26 PM
    But he says regulators don't like that, and likes the disruption that T-Mobile is bringing, he says.
  • Josh Miller 9/10/2014 9:25:23 PM
  • Roger Cheng 9/10/2014 9:25:33 PM
    Anybody that doesn't have credit with us can buy a router, that includes MetroPCS customers, Sievert says.
  • Lynn La 9/10/2014 9:25:36 PM
    Cell spot also doesn't have any data caps or usage limits.
  • Roger Cheng 9/10/2014 9:26:55 PM
    Sievert: We're opening up an exclusive window and open enrollment into Jump.
  • Roger Cheng 9/10/2014 9:27:10 PM
    This is a rare, one-time thing, Sievert says.
  • Josh Miller 9/10/2014 9:28:00 PM
  • Roger Cheng 9/10/2014 9:28:22 PM
    If you bring your unlocked smartphone, the Wi-Fi calling won't be native, Sievert says. You need to buy a T-Mobile smartphone.
  • Lynn La 9/10/2014 9:28:39 PM
    Sievart: Functionality of the company-backed Wi-Fi text and calling has to be native in the device.
  • Roger Cheng 9/10/2014 9:28:46 PM
    That T-Mobile smartphone will have integrated Wi-Fi calling, he says.
  • Roger Cheng 9/10/2014 9:29:07 PM
    Will iPhone 6 be part of the Test Drive? No update yet, Sievert says.
  • Roger Cheng 9/10/2014 9:29:23 PM
    The Test Drive is going really well, Sievert says.
  • Roger Cheng 9/10/2014 9:29:58 PM
    It helped drive awareness of T-Mobile, and helped propel it to its best customer growth month ever, Sievert says.
  • Roger Cheng 9/10/2014 9:30:18 PM
    Okay, cue some commercials.
  • Josh Miller 9/10/2014 9:30:20 PM
  • Roger Cheng 9/10/2014 9:30:27 PM
    But with that, the event is wrapped up.
  • Roger Cheng 9/10/2014 9:30:46 PM
    T-Mobile has a bar set up called the "T-Mobile full bars." Har.
  • Josh Miller 9/10/2014 9:31:01 PM
  • Lynn La 9/10/2014 9:31:20 PM
    That's it everybody, thanks for joining us for Uncarrier 7.0!
  • Roger Cheng 9/10/2014 9:31:58 PM
    Hope you enjoyed yourself, and were a little entertained.
  • Roger Cheng 9/10/2014 9:32:04 PM
    Until the next big event!
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