Rafe 5/30/2012 1:35:59 AM
Tim: I learned a lot fro Steve. It was the saddest day of my life when he died. (Chokes up).
But at some point, late last year, somebody said, "It's time to get on." That sadness was replaced by this intense drive to continue the journey.
What did I learn? That focus is key. You can only do so many things that are great, and you should cast aside everything else.
In our business, owning the key technology is very important.
Doing things great, not accepting things good or very good, that's embedded in Apple. Apple has a culture of excellence that is so unique and so special... I'm not going to witness or permit the change of it.