Tim Cook live at D10 | CNET

Tim Cook live at D10

CNET brings you live news from Apple CEO Tim Cook's interview at the D10 conference.

  • Rafe 5/30/2012 1:32:04 AM
    Tim: You know, you could converge a toaster and a refrigerator. I just think that you wind up not building the best product when you try to converge. (Tim, ever hear of the toaster OVEN?)
  • Rafe 5/30/2012 1:32:13 AM
    Kara: What kind of tradeoffs?
  • dan.farber 5/30/2012 1:32:33 AM
    Cook/Jobs/Apple secret to success: "The more you look at a tablet as a PC, the more the baggage from the past affects the product."
  • Josh Lowensohn 5/30/2012 1:33:04 AM
    Cook said basically the same thing during Apple's most recent quarterly call with analysts. This was re: touch computing for Windows 8.
  • SJwasawesome 5/30/2012 1:33:06 AM
    what are those incredible things, tim. do tell.
  • Rafe 5/30/2012 1:33:24 AM
    Tim: You get clamshells and things, where the I.D. is not optimized for tablets. People want them incredibly thin. When you start with the notebook, you're not going to come out with a kick-ass product.

    If you force them (PC, tablet) together, then the PC is not as good as it can be, and the tablet isn't as good as it can be.
  • Rafe 5/30/2012 1:34:02 AM
    Walt: Apple underwent a big loss with the death of Jobs. How is Apple different with you as the CEO so far? What did you learn from Jobs? How have you changed things?
  • Rafe 5/30/2012 1:35:59 AM
    Tim: I learned a lot fro Steve. It was the saddest day of my life when he died. (Chokes up).

    But at some point, late last year, somebody said, "It's time to get on." That sadness was replaced by this intense drive to continue the journey.

    What did I learn? That focus is key. You can only do so many things that are great, and you should cast aside everything else.

    In our business, owning the key technology is very important.

    Doing things great, not accepting things good or very good, that's embedded in Apple. Apple has a culture of excellence that is so unique and so special... I'm not going to witness or permit the change of it.
  • Rafe 5/30/2012 1:36:34 AM
    Tim: He also taught me that the joy is in the journey, which was a revelation for me. And that life is fragile.
  • dan.farber 5/30/2012 1:38:35 AM
    Cook echoes Jobs' the journey is the reward...and the post-Jobs journey has been sad but rewarding for Apple and Cook
  • Paul Sloan 5/30/2012 1:39:31 AM
    I know people want to hear about products, but hearing the Jobs influence is powerful stuff.
  • dan.farber 5/30/2012 1:40:51 AM
    Cook clarifies that Apple is not a museum to be preserved...the DNA of Apple's culture won't change, but some things will change and are changing.
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