Tim Cook live at D10 | CNET

Tim Cook live at D10

CNET brings you live news from Apple CEO Tim Cook's interview at the D10 conference.

  • Rafe 5/30/2012 2:48:38 AM
    Tim: With the iPHone 4S, the S stands for... We were thinking of Siri when we did it. But with the iPhone 3GS, we were thinking of Speed.

    But the new iPad is not a shocking new way of naming. It goes back to what we've done the most. It probably was talked about in a way that seemed like a more shocking change.
  • Rafe 5/30/2012 2:48:50 AM
    Walt: So all iPads will now be iPads?

    Tim: I love it...
  • Rhonin 5/30/2012 2:50:51 AM
    Do you currently have or are looking at expanding your footprint into the Enterprise arena?
  • Rafe 5/30/2012 2:51:05 AM
    Audience Q: What's the biggest surprise now that Jobs is no longer with the company?

    Tim: I've been there 14 years. These were people I knew well, and a culture I loved. So I didn't have the challenges of a new CEO.

    But the very first real challenge... I'm named CEO and I'm getting thousands of emails a day. Thousands. Most from customers. And they're talking like I'm sitting in the living room. It shows you the connnections we have with users. Apple's not just a company that somebody buys something fromt.
  • Rafe 5/30/2012 2:51:48 AM

    Tim Cook

  • Rafe 5/30/2012 2:53:11 AM
    Audience Q: Give us your thoughts on wearable and pen computing.

    Tim: Wearable? I have on a Nike Fuel Band, one of the things you're talking about. I think there are some cool things that can be done. The question is, can it change someone's behavior? The book hasn't been written on that yet.

    If it's just a cool thing, it will fade, but if it can drive someone to act or behave differently... the verdict is out.
  • Rafe 5/30/2012 2:53:31 AM
    Tim: Pen computing? I sort of like what we are doing right now... and other things that we might be looking at.
  • Rafe 5/30/2012 2:56:21 AM
    Josh Topolsky, The Verge: You've fallen in to being a big player in the gaming space. So you introduce mirroring to Apple TV... So you're in the gaming space, but Nintendo, Microsoft, Sony own the space. Is gaming in your future?

    Tim: I view that we're in gaming now in a big way. It's one of the primary reasons people buy an iPod Touch. That's not the big screen you're talking about but gaming has evolved. There are more people playing games on portable devices than on the big screen. This is an area where customers love games... I'm not interested in being in the traditional console business. But we're a big player today and the things we do in the future will make that bigger?

    Gaming on television? I think it could be interesting.
  • Rafe 5/30/2012 2:57:42 AM
    Jordan from MacRumors: Is the attention paid to Apple a distraction?

    Tim: I think it's a privilege to have people care enough to write or to talk. I love it. I view our ecosystem as including great sites that want to inform customers. And it's great that we can have disagreements.
  • Josh Lowensohn 5/30/2012 2:58:29 AM
    As an Apple TV user with an iOS device there's still an odd disconnect. You're putting touch games up on a screen you can't really look at. Works better for accelerometer-based games, obviously.
  • Rafe 5/30/2012 2:59:01 AM
    Enrique (?), Google: Why are you doing advertising?

    Tim: iAD? It will be really small next to your offering.

    Enrique: We know that....

    Tim: I don't see it at the same level as the other things in our company. It's not nearly to us as it is to you. We're a product company.
  • Rafe 5/30/2012 3:00:02 AM
    Enrique: Focus? Advertising or product?

    Tim: You want me to get out of the ad business? I hope the FCC isn't here.

    Walt: Actually, the chairman of the FCC is here...
  • Rafe 5/30/2012 3:00:49 AM
    Joanna Stern, ABC: Ping. Are you getting out of the social space?

    Tim: Does Apple need to be social? Yes. The ways we express that today are integrating Twitter into iOS, and you'll see it in Mountain Lion...
  • Rafe 5/30/2012 3:01:29 AM
    Tim: You'll see more things in the future. Game Center is a social activity. Things like this make our devices more useful. But that doesn't mean Apple needs to own a social network.
  • Rafe 5/30/2012 3:02:30 AM
    Walt: But you do. Ping.

    Tim: We tried Ping, and I think the customer voted and said this isn't something I want to put a lot of energy into.

    Walt: Are you going to kill it?

    Tim: Some customers love it. But are we going to kill it? I don't know....

    Kara: You could sell it to Google+...
  • Rafe 5/30/2012 3:03:01 AM
    Nick Bilton, NYT: Walt and Kara, Do you think Tim Cook portrayed the vision of Apple?
  • Rafe 5/30/2012 3:03:16 AM
    Walt: I look forward to your thoughts on the interview.
  • Rafe 5/30/2012 3:04:01 AM
    Walt: I think our tradition at D is to let the audience judge it. We also own a Web site and can make some judgments too.
  • Rafe 5/30/2012 3:04:05 AM
    That's it folks!
  • Josh Lowensohn 5/30/2012 3:05:06 AM
    Thanks for joining us and sticking with the technical hurdles.
  • Rafe 5/30/2012 3:05:09 AM
    We'll have wrap-up and commentary on News.com following. Thanks for staying with this live blog!
  • Marie Assali 5/30/2012 3:06:24 AM
  • William Hood 5/30/2012 3:15:59 AM
    That was awesome, thank you for great coverage, I felt like I was there (kinda lol)!
  • Paul Sloan 5/30/2012 3:16:10 AM
    Thanks to all for hanging with us.
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