Hello everyone! Welcome to our coverage of Verizon's big announcement at the Spring CTIA show.
Hi everyone. The event is scheduled to start in about 12 minutes.
In the meantime, we're hanging out as our on-site team in Las Vegas gets set up.
Ah, the hallways of Sands Expo Center... reminds me of CES.
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Reminder FYI: The show won't start for another 5 minutes. Don't worry. You're not missing anything.
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Hello, Roger Cheng, executive editor for CNET News, in the house and FINALLY logged in. We're ready roll. The event should start in a few minutes.
We're in a small ballroom in the Sands Convention Center/Venetian. On stage is a giant screen with the Verizon logo.
Okay, Marni Walden, chief operating officer of Verizon Wireless is announced.
Okay, Walden takes the stage.
In fact, she was announced three times. Those announcement voices: yeah, pre-recorded.
You know we're ready to make a pretty big announcement, she says.
You'll have something to tweet about by the end of the day, she says.
She touts having the first 4G LTE network.
Technically, MetroPCS launched the nations' first 4G LTE network, not Verizon. Sorry, Marni.
She touts the consistent experience that Verizon delivers. We got to be there, and be consistent and reliable. It's not about one single metric.
I believe that's a dig at AT&T's boast that it has the fastest 4G LTE network now. Verizon used to tout that a lot.
Walden with an overview of the 4G LTE devices in portfolio.
Verizon launched the first LTE camera, she says. Kent German happens to be using it right now, along with a good chunk of the journos here.
We have 1,200 different products in the line, including accessories, etc., she says.
So Verizon didn't have the first 4G LTE network, and it may not have the fastest per Roger below, but it *does* have the most extensive market coverage. Hands down.
"We strive everyday to be best in class," she says. We've done a pretty good job, she said, touting her JD Power awards.
Exclusive partnership with Viva Movil - it addresses latino segment.
The Latino population is 50M strong and growing. We needed to do more to address them, she says.
The people behind Viva Movil.
Translation: Verizon en espanol mas que antes. (I probably said that wrong.)
Moorehead Communications, one of Verizon's largest premium retailers, and Brightstar, are partners in this.
The third partner is Jennifer Lopez.