Apple 2018 Event live: New iPhones, iPad, Apple Watch 4, AirPods expected
Apple will announce several new products at its big event in Cupertino on Sept. 12.
3rd & 7 37yd
3rd & 7 37yd
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Scott Stein 9/12/2018 5:51:22 PMMachine learning: better selfies!
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Shara Tibken 9/12/2018 5:51:29 PMSiri Shortcuts, which was announced at WWDC, will also benefit, she says
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James Martin 9/12/2018 5:51:30 PM
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Shara Tibken 9/12/2018 5:52:02 PMHer name is actually spelled Kaiann (would be so great if Apple put up a slide with the names and titles of these lesser-known execs) My editor has since figured out she's Kaiann Drance.
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Shara Tibken 9/12/2018 5:52:14 PMOpening up Neural Engine to Core ML. Going to get up to 9X faster
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Shara Tibken 9/12/2018 5:52:27 PM"But it's going to run with as little as 1/10th the energy."
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Shara Tibken 9/12/2018 5:53:00 PM"That camera viewfinder has turned into a wonderful window for these new AR experiences."
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Scott Stein 9/12/2018 5:53:06 PMML using a lot less power sounds nice, especially for AR.
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James Martin 9/12/2018 5:53:10 PM
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Shara Tibken 9/12/2018 5:54:04 PM"With AR Quick Look, you can look at an object like this one in Safari and with just a tap, bring it out into the real world." The example used was an espresso machine you could see how it looks on your counter
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Shara Tibken 9/12/2018 5:54:31 PM"This takes us to the next generation of apps." 3 developers are here today to talk about it.
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Scott Stein 9/12/2018 5:54:35 PMIf AR is running in a lot more places in iOS 12, sounds like A12 Bionic will handle it a lot more.
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Shara Tibken 9/12/2018 5:54:41 PMTodd Howard of Bethesda Game Studios takes the stage
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James Martin 9/12/2018 5:54:43 PM
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Scott Stein 9/12/2018 5:54:51 PMTodd Howard on stage at Apple! Bethesda.
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James Martin 9/12/2018 5:54:54 PM
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Shara Tibken 9/12/2018 5:55:14 PM"We can now start reaching for games that are more than simple diversions but experiences that can truly transport you."
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James Martin 9/12/2018 5:55:26 PM
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Shara Tibken 9/12/2018 5:55:27 PMwe're getting a look at the new "Elder Scrolls" game
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James Martin 9/12/2018 5:55:51 PM
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Scott Stein 9/12/2018 5:56:39 PMGraphically, this Elder Scrolls game looks fantastic.
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James Martin 9/12/2018 5:56:40 PM
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Shara Tibken 9/12/2018 5:57:21 PM"We've been able to pull off some incredible environments that just weren't possible before.
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Shara Tibken 9/12/2018 5:57:40 PM"We can use the power of the phone to bring all those parts together. Visuals, sound, even haptics feedback."
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Scott Stein 9/12/2018 5:57:46 PMThe tap battle system doesn't look too bad, either.
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Shara Tibken 9/12/2018 5:57:47 PM"It's not just immersive, it transports you."
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Connie Guglielmo 9/12/2018 5:58:06 PM
Checking in with the market, one hour in to today's event. -
Scott Stein 9/12/2018 5:58:09 PMElder Scrolls Blades: coming in the fall. No date.
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Shara Tibken 9/12/2018 5:58:16 PM"Elder Scrolls Blades" is available for preorder now. Coming to iOS this fall.
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Scott Stein 9/12/2018 5:58:48 PMNew iPhone camera use case? Steve Nash on stage. It's celebrity time. Homecourt tracks basketball shots.
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Shara Tibken 9/12/2018 5:58:53 PMBasketball player Steve Nash is here with an app developer whose name I missed (and who no one is paying attention to anyway. Poor guy. haha)
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James Martin 9/12/2018 5:59:05 PM
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Shara Tibken 9/12/2018 5:59:38 PMHomecourt app tracks how many times you miss and make shots on a basketball court
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James Martin 9/12/2018 5:59:58 PM
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Scott Stein 9/12/2018 6:00:35 PMPretty interesting. App tracks when baskets are made/not made. And new shot metrics on XS. Like a type of AR.
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James Martin 9/12/2018 6:00:36 PM
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James Martin 9/12/2018 6:01:23 PM
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Scott Stein 9/12/2018 6:01:34 PMPretty interesting stuff, Homecourt.
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Shara Tibken 9/12/2018 6:01:52 PMNow up is Atli Mar from Directive Games
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Scott Stein 9/12/2018 6:01:59 PMAtli Mar: Directive Games CEO. AR demo coming up.
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Scott Stein 9/12/2018 6:02:12 PMAR arcade cabinet! Charming.
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James Martin 9/12/2018 6:02:38 PM
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James Martin 9/12/2018 6:02:57 PM
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Shara Tibken 9/12/2018 6:03:05 PMWe're watching a space shooting battle in AR. So you're shooting things around you in the room
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James Martin 9/12/2018 6:03:28 PM
pew pew