Apple Chicago event 2018 live blog, start time and more

Apple's "Let's take a field trip" event takes place at the Lane Tech College Prep High School in Chicago, where the focus will be on education.

Natalie Weinstein 3/27/2018 3:39:30 PM
Apple unveils new $329 iPad to take on Chromebook in schools

3rd & 7 37yd

Scott Stein 3/27/2018 2:28:22 PM
Hey everyone! Scott Stein here.
Scott Stein 3/27/2018 2:29:08 PM
We are at Lane Tech College Prep High School in Chicago.
Scott Stein 3/27/2018 2:31:27 PM
I'm seated in the main auditorium, and we're beginning a very immersive day of Apple showing us their plan for education.
John Falcone 3/27/2018 2:31:28 PM
Scott, how does it feel to have a class schedule again?
John Falcone 3/27/2018 2:31:52 PM
Scott Stein on Twitter
Twitter“Oh my god I have a class schedule”
Scott Stein 3/27/2018 2:33:29 PM
What to expect today? iPad. And, Apple developing some sort of education classroom plan for iPads. This is the first Apple education event since an e-textbook themed one in NYC in early 2012.
Connie Guglielmo 3/27/2018 2:33:41 PM
I'm sitting here with Shara Tibken and Scott Stein waiting for event to start. The staff here is wearing green sweatshirts and gold/yellow caps -- those are the colors for Lane Tech College Prep, which is hosting today's event. Coincidentally (or not), Steve Jobs and Steve Wozniak went to Homestead High School in Cupertino and the school colors are the same! I know that because my kids went there.
James Martin 3/27/2018 2:35:11 PM
Scott Stein 3/27/2018 2:35:31 PM
My laptop is being a little weird, so I might switch to using...an iPad!
James Martin 3/27/2018 2:35:39 PM
Shara Tibken 3/27/2018 2:36:20 PM
Hey everyone! We're getting settled in here at the auditorium at the Lane Tech College Prep High School in Chicago. The keynote starts in about 25 minutes
James Martin 3/27/2018 2:37:26 PM
James Martin 3/27/2018 2:38:02 PM
Shara Tibken 3/27/2018 2:38:05 PM
And what everyone’s really waiting for: breakfast photos
Shara Tibken 3/27/2018 2:38:15 PM
Shara Tibken 3/27/2018 2:38:26 PM
Shara Tibken 3/27/2018 2:38:39 PM
James Martin 3/27/2018 2:39:18 PM
Scott Stein 3/27/2018 2:39:56 PM
Ok, now iPad covering the iPad event. Meta
Shara Tibken 3/27/2018 2:40:06 PM
Shara Tibken 3/27/2018 2:40:32 PM
Waiting to get in about an hour ago
Shara Tibken 3/27/2018 2:40:44 PM
Shara Tibken 3/27/2018 2:40:57 PM
Scott Stein 3/27/2018 2:40:58 PM
How we all walked in a moment ago
Shara Tibken 3/27/2018 2:41:16 PM
Natalie Weinstein 3/27/2018 2:41:20 PM
Apple wants its iPads back in school -- so watch out, Chromebooks
Shara Tibken 3/27/2018 2:41:46 PM
Shara Tibken 3/27/2018 2:41:57 PM
Scott Stein 3/27/2018 2:42:14 PM
Hopping on live show to say hi in a sec. Also, follow me @jetscott on Twitter for in-the-moment thoughts throughout the day.
Shara Tibken 3/27/2018 2:42:40 PM
People are cheering/screaming for some reason. But we have no idea what's going on.
Scott Stein 3/27/2018 2:43:31 PM
Some cheering from the back, hard to tell what’s happening. Actually, someone on staff is leading the cheer.
Shara Tibken 3/27/2018 2:43:56 PM
So we are in a real legit high school. I'm kind of having flashbacks except this looks nothing like my high school in Iowa.
Shara Tibken 3/27/2018 2:44:41 PM
And it's so nice to be back in the Midwest! I'm from Iowa but ironically have never really covered anything in the Midwest. I've always worked on the coasts in my professional journalism life. I keep joking this is my natural time zone.
Shara Tibken 3/27/2018 2:45:10 PM
Shara Tibken 3/27/2018 2:45:48 PM
Phil Schiller, Apple’s head of marketing, talking to Recode’s Kara Swisher
Shara Tibken 3/27/2018 2:46:58 PM
It’s a tight fit in the auditorium seats
Shara Tibken 3/27/2018 2:48:00 PM
Angela Ahrendts, Apple’s head of retail
Shara Tibken 3/27/2018 2:49:29 PM
We've got about 10 minutes until we start
Nate M 3/27/2018 2:50:15 PM
My daughter is entering high school this fall - the school is providing all students new Chromebooks... Apple has some ground to make up here.
Nick Poverman 3/27/2018 2:50:57 PM
Ipads will never replace chromebooks. The schools don't have the budget. Do you have any idea what it takes to get new technology into a school? Some schools are still using XP and floppy drives at this very moment.
Shara Tibken 3/27/2018 2:51:08 PM
Shara Tibken 3/27/2018 2:51:58 PM
This is the first education event Apple’s held since 2012. At that time, it introduced its second generation of iBooks and tools for publishers like Pearson and McGraw-Hill to digitize their textbooks.
Shara Tibken 3/27/2018 2:52:08 PM
Apple envisioned students across the country using their iPads to access curriculum that was more interactive and cheaper than print textbooks. The LA Unified School District decided to roll out iPads to all of its students but later canceled the contract after finding the textbooks to be buggy.
Shara Tibken 3/27/2018 2:52:25 PM
For Tuesday event, Apple has taken over the Lane Tech College Prep High School in Chicago. It’s not your normal public school but is aimed at getting kids ready for college.