Apple Mac event on October 27 (live blog) | CNET
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Apple Mac event on October 27 (live blog)

Apple will introduce its newest laptops during an event in Cupertino, California.

  • James Martin 10/27/2016 5:13:41 PM
  • Shara Tibken 10/27/2016 5:13:47 PM
    "Today we're going to show the future of video made possible by the power of Twitter on Apple TV."
  • James Martin 10/27/2016 5:13:52 PM
  • James Martin 10/27/2016 5:14:03 PM
  • Shara Tibken 10/27/2016 5:14:13 PM
    "With a swipe on the Siri remote, we can make viewing more intresting with tweets from athletes ... and stats from journalists."
  • James Martin 10/27/2016 5:14:20 PM
  • Shara Tibken 10/27/2016 5:14:32 PM
    "Tweets also include video replays and periscopes from different vantage points."
  • James Martin 10/27/2016 5:14:33 PM
  • dan.ackerman 10/27/2016 5:14:38 PM
    NFL on Twitter is an interesting (and expensive) bet -- but putting it on AppleTV, sure makes sense -- but do people want to read Twitter on their TV screens?
  • Shara Tibken 10/27/2016 5:15:07 PM
    "Apple TV makes it easy for him to send that tweet to his iPhone so he can join in the conversation."
  • dan.ackerman 10/27/2016 5:15:22 PM
    Twitter guy on stage says, "This is a great way to watch TV." Is it? Reminds me of "second screen" experiences for TV shows like Walking Dead, etc. -- does anyone use those?
  • Shara Tibken 10/27/2016 5:15:28 PM
    "In addition to NFL Thursday Night Football, Twitter is excited to offer free NHL and NBA, election night coverage from Buzzfeed, etc"
  • James Martin 10/27/2016 5:15:40 PM
  • James Martin 10/27/2016 5:15:51 PM
  • dan.ackerman 10/27/2016 5:16:03 PM
    There's one case where this actually does work really well (in my opinion) -- the presidential debates, plus live debate Twitter -- was a powerful combination.
  • Shara Tibken 10/27/2016 5:16:05 PM
    "This is a great example of the power of Apple TV and the way apps are changing television," Cook says as he comes back on stage.
  • James Martin 10/27/2016 5:16:06 PM
  • Shara Tibken 10/27/2016 5:16:20 PM
    "We've made it easy to search across your apps, but universal serarch was just the beginning for us."
  • James Martin 10/27/2016 5:16:21 PM
  • Shara Tibken 10/27/2016 5:16:28 PM
    "We want Apple TV to be the one place to access all of your television."
  • James Martin 10/27/2016 5:16:32 PM
  • James Martin 10/27/2016 5:16:43 PM
  • Shara Tibken 10/27/2016 5:16:44 PM
    "A unified TV experieince that's one place to access all of your TV shows and movies. One place to discover great new content to watch."
  • Shara Tibken 10/27/2016 5:16:54 PM
    "So today we're announcing a new app and we simply call it TV."
  • James Martin 10/27/2016 5:17:09 PM
  • Shara Tibken 10/27/2016 5:17:14 PM
    "It will completely change how you watch TV with your Apple TV as well as your iPhone and iPad."
  • dan.ackerman 10/27/2016 5:17:17 PM
    It's funny that Tim Cook calls this a "Unified TV Experience," because we often speak of a "grand unified theory of Apple operating systems," where one day, iOS, MacOS, etc. all merge into one super-OS.
  • James Martin 10/27/2016 5:17:26 PM
  • Shara Tibken 10/27/2016 5:17:34 PM
    Jen Fowles, a senior designer on Apple TV, is up to show a demo. (not sure if that's the correct spelling of her name)
  • James Martin 10/27/2016 5:17:44 PM
  • Shara Tibken 10/27/2016 5:17:53 PM
    "I start up in Watch Now where the focus is on Up Next. It has all the TVs I'm currently watching across all of my apps."
  • James Martin 10/27/2016 5:17:55 PM
  • James Martin 10/27/2016 5:18:06 PM
  • Shara Tibken 10/27/2016 5:18:16 PM
    "For example, I bought Sing Street on iTunes but didn't finish watching. Up next lets me continue from where I left off. For shows I'm binging on, the next episode is here for me, ready to start."
  • James Martin 10/27/2016 5:18:20 PM
  • James Martin 10/27/2016 5:18:30 PM
  • Shara Tibken 10/27/2016 5:18:33 PM
    "For current shows I'm watching, like Big Ban Theory on CBS, the up next app shows me when the next episode is available."
  • James Martin 10/27/2016 5:18:41 PM
  • Shara Tibken 10/27/2016 5:18:51 PM
    "Editors have selected content for TV Spotlight, Movie Spotlight."
  • James Martin 10/27/2016 5:18:53 PM
  • Shara Tibken 10/27/2016 5:19:00 PM
    Only shows content from your apps, so you can just click on anything to play.
  • James Martin 10/27/2016 5:19:04 PM
  • James Martin 10/27/2016 5:19:16 PM
  • dan.ackerman 10/27/2016 5:19:29 PM
    TV app is pulling in content from all the different subscriptions you have -- Showtime, HBO, CBS All Access, etc. Plus iTunes purchases.
  • Shara Tibken 10/27/2016 5:19:30 PM
    "Since I'm watching in HBO Now, pressing menu takes me to the show details within the app. I can get back to TV just by pushing the TV button."
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