Apple Mac event on October 27 (live blog) | CNET
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Apple Mac event on October 27 (live blog)

Apple will introduce its newest laptops during an event in Cupertino, California.

  • James Martin 10/27/2016 5:19:31 PM
  • Shara Tibken 10/27/2016 5:19:41 PM
    "So that's Watch Now. It's the best place to continue watching and browse."
  • James Martin 10/27/2016 5:19:44 PM
  • Shara Tibken 10/27/2016 5:19:50 PM
    Library view has all iTunes purchases and rentals in one place.
  • James Martin 10/27/2016 5:20:00 PM
  • Shara Tibken 10/27/2016 5:20:08 PM
    "When I'm in the mood for something completely new, I head over to the store where I can explore great new content to add now."
  • James Martin 10/27/2016 5:20:10 PM
  • James Martin 10/27/2016 5:20:22 PM
  • Shara Tibken 10/27/2016 5:20:24 PM
    "In just a few seconds the app installs on my Apple TV and it will automatically download to my other devices so I can watch where I want.
  • dan.ackerman 10/27/2016 5:20:40 PM
    But you still need to have all these subscriptions. If only there was one place where all the different TV channels were bundled together, with a single subscription...Oh wait, isn't that cable TV? True, however, that the cable experience is awful.
  • Shara Tibken 10/27/2016 5:20:42 PM
    "Here within Starz I can easily sign up or if I'm already authenticated using Apple's new single sign-on feature"
  • James Martin 10/27/2016 5:20:44 PM
  • James Martin 10/27/2016 5:20:54 PM
  • Shara Tibken 10/27/2016 5:20:57 PM
    TV app is also on iPhone and iPad.
  • Shara Tibken 10/27/2016 5:21:05 PM
    "Here's the new TV app [on iPad]"
  • James Martin 10/27/2016 5:21:15 PM
  • Shara Tibken 10/27/2016 5:21:16 PM
    "We've added all the same features I just showed on Apple TV."
  • James Martin 10/27/2016 5:21:26 PM
  • Shara Tibken 10/27/2016 5:21:37 PM
    "We have all that same great curated content. Siri works great with the TV app. For shows I'm watching, I can just say, play Brooklyn 9-9."
  • dan.ackerman 10/27/2016 5:21:39 PM
    The presentation here can't be beat -- there's quite seriously nothing as archaic as traditional cable TV menus and on-demand systems.
  • James Martin 10/27/2016 5:21:40 PM
  • Shara Tibken 10/27/2016 5:23:37 PM
    "What about when I just want to watch my favorite sport."
  • James Martin 10/27/2016 5:23:37 PM
  • Shara Tibken 10/27/2016 5:23:49 PM
    "All I need to do is tell Siri to turn on the game. 'Watch the Louisville game'"
  • James Martin 10/27/2016 5:23:54 PM
  • Shara Tibken 10/27/2016 5:23:58 PM
    "Siri knows which app has the game and takes me straight to the action."
  • James Martin 10/27/2016 5:24:08 PM
  • Shara Tibken 10/27/2016 5:24:14 PM
    Can ask Siri: "What other football games are on now."
  • James Martin 10/27/2016 5:24:21 PM
  • dan.ackerman 10/27/2016 5:24:30 PM
    People love to talk about cord-cutters and on-demand TV, but I think there's still a huge need for live programming. Fortunately, some apps, maybe not enough, offer live TV.
  • James Martin 10/27/2016 5:24:37 PM
  • Shara Tibken 10/27/2016 5:24:49 PM
    "Siri makes it so easy to catch all the exciting moments."
  • Shara Tibken 10/27/2016 5:24:57 PM
    "Apple TV is the best place to watch TV shows, movies, sports and more."
  • Shara Tibken 10/27/2016 5:25:01 PM
    Tim Cook is back up now
  • dan.ackerman 10/27/2016 5:25:09 PM
    That's the main reason I've never been a cord cutter -- as a news guy, I'm too addicted to flipping between 24/7 live news channels.
  • James Martin 10/27/2016 5:25:26 PM
  • Shara Tibken 10/27/2016 5:25:32 PM
    "I'm very excited about the new TV for Apple TV, as well as for iPhone and iPad. Now there's a unified TV experieince that's one place to discover and enjoy" your favorite content.
  • James Martin 10/27/2016 5:25:43 PM
  • Shara Tibken 10/27/2016 5:25:45 PM
    "We're going to make the TV app available for free with a software update. ... Beginning in the US by the end of this year."
  • James Martin 10/27/2016 5:25:56 PM
  • Shara Tibken 10/27/2016 5:25:59 PM
    "Now with the TV there's really no reason to watch TV anywhere else."
  • James Martin 10/27/2016 5:26:12 PM
  • Shara Tibken 10/27/2016 5:26:23 PM
    "The next thing we'd like to talk about is something that's dear to all of us at Apple. And that's the Mac."
  • James Martin 10/27/2016 5:26:30 PM
  • dan.ackerman 10/27/2016 5:26:35 PM
    There's a table on the left side of the stage, black cloth over what looks like a bunch of laptops.
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