Apple October iPad Pro event live blog
Apple is expected to unveil new iPad Pros and new Macs at its Oct. 30 event in Brooklyn, starting at 10 a.m. ET/7 a.m. PT.
3rd & 7 37yd
3rd & 7 37yd
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Sarah Tew 10/30/2018 3:18:42 PM
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Sarah Tew 10/30/2018 3:18:47 PM
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Shara Tibken 10/30/2018 3:18:48 PM"We've always believed deeply in the power of creativity to change things, to push the human race forward. It's such a great honor for us to be a part of what people create every day all around the world. What better way to celebrate that creativity than with an amazing musical performance."
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Sarah Tew 10/30/2018 3:18:53 PM
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dan.ackerman 10/30/2018 3:18:59 PMMacBook Air will be a strong contender. My only issues are dual-core CPU and $1,199 starting price. Really feels like it should be
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Shara Tibken 10/30/2018 3:19:19 PM"The Apple Music team is proud to have worked with her from the earliest day of her career. Gone on to sell over 50M albums around the world."
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Shara Tibken 10/30/2018 3:19:36 PMLana Del Rey is now here for a performance
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dan.ackerman 10/30/2018 3:19:46 PMUh oh - music act coming up! I bet it's not Steely Dan, which I saw last night at the Beacon.
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dan.ackerman 10/30/2018 3:20:22 PM(Bonus -- Michael McDonald showed up as a special guest at the Steely Dan show. My mind was blown.)
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dan.ackerman 10/30/2018 3:21:04 PMI'll be honest, I've heard of Lana Del Rey, but I couldn't like, name a song or anything. Because I'm old.
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Sarah Tew 10/30/2018 3:21:26 PM
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Shara Tibken 10/30/2018 3:21:32 PMYes, Dan, we know you went to Steely Dan last night after all. hahaha
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Sarah Tew 10/30/2018 3:21:33 PM
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Sarah Tew 10/30/2018 3:21:39 PM
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dan.ackerman 10/30/2018 3:21:49 PMWow, this is a mellow tune for such an amped-up audience. Does it pick up the pace? Good performance, though -- I'm impressed.
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Scott Stein 10/30/2018 3:21:58 PMWhile Lana Del Rey sings, some thoughts
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Shara Tibken 10/30/2018 3:22:17 PMLana Del Ray jokes that "they told us not to swear so for that reason I can't tell you the name of the upcoming album." But the song she's singing from it is "How to Disappear"
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Sarah Tew 10/30/2018 3:22:34 PM
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Scott Stein 10/30/2018 3:22:49 PMSo: Apple hasn't resolved the iPad/Mac divide. Not at all.
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Scott Stein 10/30/2018 3:23:37 PMMacBook Air Retina is nice BUT feels years overdue. And really, Retina Air was already kinda here in several other MacBooks. This is an iteration on 13-inch Pro and 12-inch MacBook.
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Scott Stein 10/30/2018 3:23:53 PMMac Mini: cult favorite. But also more expensive now. Semi pro?
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Scott Stein 10/30/2018 3:24:16 PMiPad Pro: even more refined. No more a laptop than it was before.
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Scott Stein 10/30/2018 3:24:26 PMNo AirPods, of course
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Scott Stein 10/30/2018 3:24:52 PMHard not to call these iterative upgrades to the lineup
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Shara Tibken 10/30/2018 3:24:57 PMLana Del Rey jokes that she can't say the name of the second track because she can't swear. She's calling it "Venice." It came out a couple of weeks ago
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Scott Stein 10/30/2018 3:26:14 PMAlso: no new Apple apps. No new Final Cut Pro, or Logic X. WHY...
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Sarah Tew 10/30/2018 3:26:15 PM
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Sarah Tew 10/30/2018 3:26:22 PM
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Sarah Tew 10/30/2018 3:26:28 PM
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dan.ackerman 10/30/2018 3:26:30 PMI'd probably trade in my 12-inch MacBook for the new 13-inch Air -- really has everything people have been asking for. But, we'll miss the HDMI and SD Card ports. And MagSafe.
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Sarah Tew 10/30/2018 3:26:33 PM
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Sarah Tew 10/30/2018 3:26:39 PM
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dan.ackerman 10/30/2018 3:27:01 PMMac Mini might as well have been rebranded Mac Mini Pro -- it'll be the machine powering thousands of podcast studios around the world.
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Scott Stein 10/30/2018 3:27:06 PMAlso, iPad and iOS really need a step-up browser. One that feels more Chromebook-like. Not happening today.
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dan.ackerman 10/30/2018 3:27:44 PMNo hint of the long-awaited Mac Pro desktop redesign. Not expected until next year, but a teaser would be nice.
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Sarah Tew 10/30/2018 3:28:02 PM
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Scott Stein 10/30/2018 3:28:04 PMThese upgrades all feel practical to particular people. But also, these are all on the getting-kinda-expensive side of things.
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Sarah Tew 10/30/2018 3:28:07 PM
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dan.ackerman 10/30/2018 3:28:10 PMThis seems like about the end of it. Follow me on Twitter @danackerman for notes from the demo room!
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Shara Tibken 10/30/2018 3:28:46 PMTim Cook is back. But Lana Del Rey is getting a standing ovation first.
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Scott Stein 10/30/2018 3:28:58 PMok, we're done. stay tuned for hands-on and more thoughts at CNET. Thanks for following along.
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Shara Tibken 10/30/2018 3:29:00 PMTim Cook now thanking everyone
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Shara Tibken 10/30/2018 3:29:19 PMwe're heading to a demo area that's located "down the road"
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Shara Tibken 10/30/2018 3:29:26 PMThanks for tuning in!
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Sarah Tew 10/30/2018 3:29:27 PM