Apple October iPad Pro event live blog | CNET
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Apple October iPad Pro event live blog

Apple is expected to unveil new iPad Pros and new Macs at its Oct. 30 event in Brooklyn, starting at 10 a.m. ET/7 a.m. PT.

  • Shara Tibken 10/30/2018 2:03:10 PM
    We're really jumping right in
  • dan.ackerman 10/30/2018 2:03:10 PM
    Good non-cheesy song choice for the NYC intro.
  • dan.ackerman 10/30/2018 2:03:16 PM
    Hey, Macs!
  • Shara Tibken 10/30/2018 2:03:28 PM
    "The Mac was the first computer designed for creativity and it's become one of the world's most essential tools."
  • dan.ackerman 10/30/2018 2:03:33 PM
    Bye bye, MacBook Air. It was nice knowing you.
  • Scott Stein 10/30/2018 2:03:35 PM
    Mac leading off...(I'll join back in for iPad)
  • Shara Tibken 10/30/2018 2:03:38 PM
    Now we're seeing a video about creative people using the Mac
  • Shara Tibken 10/30/2018 2:04:11 PM
    It's photos of people like Paul McCartney, Kermit the Frog, Anna Wintour, etc
  • dan.ackerman 10/30/2018 2:04:15 PM
    The room goes silent for a moment, and all you can hear is the sound of thousands of fingers on keyboards clacking away...
  • Scott Stein 10/30/2018 2:04:32 PM
    MacBook montage certainly suggests a new Macbook...
  • Sarah Tew 10/30/2018 2:04:37 PM


  • Sarah Tew 10/30/2018 2:04:50 PM
  • Shara Tibken 10/30/2018 2:04:58 PM
    "People love the Mac and they use it to create all kinds of amazing things every day."
  • Sarah Tew 10/30/2018 2:05:01 PM
  • Shara Tibken 10/30/2018 2:05:15 PM
    "Over half of Mac buyers worldwide are new to Mac." (51% globally, 76% in China)
  • Shara Tibken 10/30/2018 2:05:27 PM
    "Total active install base to a new milestone of 100 million."
  • Shara Tibken 10/30/2018 2:05:32 PM
    That's a lot of people currently using Macs
  • Shara Tibken 10/30/2018 2:05:51 PM
    "What's most important to us is in survey after survey, the Mac continues to be rated No. 1 in customer satisfaction by far."
  • Sarah Tew 10/30/2018 2:06:04 PM
  • Shara Tibken 10/30/2018 2:06:06 PM
    "MacOS is the soul of the Mac with its beautiful and easy to use interface."
  • Shara Tibken 10/30/2018 2:06:14 PM
    Mojave is the best version so far, Cook says
  • Shara Tibken 10/30/2018 2:06:48 PM
    "MacOS Mojave brings new features that have been inspired by our pro users but designed for all of us." New Gallery view to scroll through files, dark mode, etc.
  • Sarah Tew 10/30/2018 2:06:50 PM
  • Shara Tibken 10/30/2018 2:07:02 PM
    Note: these are all features announced at WWDC in June.
  • Sarah Tew 10/30/2018 2:07:07 PM
  • Sarah Tew 10/30/2018 2:07:19 PM
  • dan.ackerman 10/30/2018 2:07:26 PM
    100 million active users is a pretty big number -- but it's really one of the only "call brands" in PCs. People know they want a MacBook and say so. People rarely insist on an HP vs. a Dell -- less brand loyalty to PC brands, more about price/features/value.
  • Sarah Tew 10/30/2018 2:07:33 PM
  • Shara Tibken 10/30/2018 2:07:38 PM
    "Our customers love their Macs and they love one in particular. They take with them everywhere they go."
  • Shara Tibken 10/30/2018 2:07:48 PM
    "And that is the MacBook Air." (YAY!)
  • dan.ackerman 10/30/2018 2:07:50 PM
    MacBook Air on the big screen -- man that bezel is massive.
  • Lynn La 10/30/2018 2:07:56 PM
  • Shara Tibken 10/30/2018 2:08:01 PM
    "When Steve pulled that MacBook Air out of that envelope, it was clear things would never be the same."
  • dan.ackerman 10/30/2018 2:08:06 PM
    Easily the most-copied laptop design ever.
  • Shara Tibken 10/30/2018 2:08:16 PM
    The design "not only influenced the rest of the Mac product line for years to come, it changed the industry."
  • Sarah Tew 10/30/2018 2:08:26 PM
  • dan.ackerman 10/30/2018 2:08:29 PM
    Here's the original 10-year-old review of the 2008 MacBook Air:

    Read our 10-year-old review of the first-ever Apple MacBook Air

    CNETWhen the Apple MacBook Air was introduced ten years ago, it was different than anything we'd seen before.
  • Sarah Tew 10/30/2018 2:08:34 PM
  • Sarah Tew 10/30/2018 2:08:42 PM
  • Shara Tibken 10/30/2018 2:08:42 PM
    "It was the very first thin and light notebook with all-day battery life. MacBook Air truly embraced the notion that less, indeed, could be more. And it redefined the modern notebook in the process."
  • Shara Tibken 10/30/2018 2:08:51 PM
    "MacBook Air has become the most beloved notebook ever."
  • dan.ackerman 10/30/2018 2:08:56 PM
    The current version is different, but not *that* different -- basic concept remains the same.
  • dan.ackerman 10/30/2018 2:09:04 PM
    Oh, sounds like the Air name might stay?
  • Shara Tibken 10/30/2018 2:09:05 PM
    "It's time for a new MacBook Air." Huge cheers from the crowd for that
  • Shara Tibken 10/30/2018 2:09:31 PM
    "One that takes the MacBook Air experience even further in areas that are important to our customers. And of course, what we all want in a MacBook Air is a Retina Display."
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