Apple iPhone 8 Event livestream, start time and more

Everything Apple is underway. Follow CNET's live coverage from the Steve Jobs Theater on Apple's new Cupertino campus, and watch our live commentary.

3rd & 7 37yd

David Katzmaier 9/12/2017 5:38:50 PM
Roger Cheng 9/12/2017 5:39:03 PM
Even Google has pulled away from cellular-connected Watches, although Android Wear hasn't done that well.
David Katzmaier 9/12/2017 5:39:11 PM
Roger Cheng 9/12/2017 5:39:12 PM
It's interesting Samsung's new Gear Sport watches don't have an LTE option.
Roger Cheng 9/12/2017 5:39:19 PM
Only Samsung's Gear S3 has an LTE option.
Roger Cheng 9/12/2017 5:39:41 PM
It'll be interesting to see if the carriers make the connected device plan cheaper for this.
David Katzmaier 9/12/2017 5:39:44 PM
Roger Cheng 9/12/2017 5:39:44 PM
Now for Apple TV.
David Katzmaier 9/12/2017 5:40:02 PM
Roger Cheng 9/12/2017 5:40:09 PM
In the early days of Apple TV, the company positioned its streaming media box as a “hobby.” Still, it was the most popular device of its kind, even without getting a hardware refresh for three years. Apple finally updated Apple TV in late 2015, releasing it with new software -- tvOS -- that lets developer make apps, and a new remote that works with Siri. Apple also boosted the starting price to $149 from $99.
David Katzmaier 9/12/2017 5:40:19 PM
Scott Stein 9/12/2017 5:40:26 PM
Apple TV next. I'm still thinking about Apple Watch. Curious about how many apps will work. No watch face store announced.
Roger Cheng 9/12/2017 5:40:40 PM
Cook says there have been key inflection points for watching TV, from black and white to color and HD, etc.
Roger Cheng 9/12/2017 5:40:50 PM
Each stage brought with it a more true-to-life experience, he says.
Roger Cheng 9/12/2017 5:40:57 PM
Now we're at the next major inflection point, Cook says.
Roger Cheng 9/12/2017 5:41:18 PM
Cook introduces Apple TV 4K.
Roger Cheng 9/12/2017 5:41:25 PM
Hey, welcome to the 4K world, Apple.
Scott Stein 9/12/2017 5:41:37 PM
Ok, TV. It is called Apple TV 4K, which is, well, hey, it happened.
David Katzmaier 9/12/2017 5:41:37 PM
Roger Cheng 9/12/2017 5:41:47 PM
Eddy Cue, senior vice president of internet software and services, is on stage.
Roger Cheng 9/12/2017 5:41:54 PM
There are two big advancements in picture quality.
Roger Cheng 9/12/2017 5:42:01 PM
The first is in 4K.
Roger Cheng 9/12/2017 5:42:10 PM
4K has four times the number of pixels as HD, Cue says.
David Katzmaier 9/12/2017 5:42:12 PM
Roger Cheng 9/12/2017 5:42:20 PM
Cue talks about high dynamic range, or HDR.
David Katzmaier 9/12/2017 5:42:30 PM
Roger Cheng 9/12/2017 5:42:31 PM
If 4K is about more pixels, HDR is about better pixels, he says.
Roger Cheng 9/12/2017 5:42:40 PM
Apple TV supports industry standard HDR 10 and Dolby Vision, Cue says.
Scott Stein 9/12/2017 5:42:51 PM
4K is good! Many of us like it. Also, HDR. Showing the types of demos that most companies have been doing regarding 4K for a while.
David Katzmaier 9/12/2017 5:42:54 PM
Roger Cheng 9/12/2017 5:43:00 PM
Cue another video to show of the Apple TV 4K
Roger Cheng 9/12/2017 5:43:24 PM
Shows of a night scene in Dubai and the details on the road.
David Katzmaier 9/12/2017 5:43:27 PM
Roger Cheng 9/12/2017 5:43:35 PM
Talks about the crispness and sharpness in Apple TV video.
Scott Stein 9/12/2017 5:43:41 PM
4K screen savers. I mean, it's hard to appreciate from a theater screen.
Roger Cheng 9/12/2017 5:43:47 PM
The icons and user interface have been redone to take advantage of 4K, Cue says.
David Katzmaier 9/12/2017 5:43:51 PM
Roger Cheng 9/12/2017 5:44:18 PM
Now we're watching a clip from "Spiderman: Homecoming."
Roger Cheng 9/12/2017 5:44:21 PM
In 4K, of course.
David Katzmaier 9/12/2017 5:44:26 PM
David Katzmaier 9/12/2017 5:44:49 PM
Scott Stein 9/12/2017 5:44:55 PM
This also means 4K iTunes content will spread across other Apple devices, I'd imagine, which would be nice.
Roger Cheng 9/12/2017 5:45:05 PM
That video was running on the Apple TV 4K.
Roger Cheng 9/12/2017 5:45:16 PM
The Apple TV 4K gets the A10X fusion ship, the same as the new iPad Pro, Cue says.
Scott Stein 9/12/2017 5:45:17 PM
iPad Pro equivalent processor onboard.