Apple's March 21 event | CNET
Want CNET to notify you of price drops and the latest stories?
No, thank you
Accept

Apple's March 21 event

The company will show off its newest iPhone and iPad -- as well as some possible Apple Watch updates -- during an event at its headquarters in Cupertino, California.

  • Shara Tibken 3/21/2016 5:31:10 PM
    "So why are people buying 4-inch iPhones. First, some people simply love smaller phones."
  • Scott Stein 3/21/2016 5:31:19 PM
  • Shara Tibken 3/21/2016 5:31:20 PM
    "Second, we found for a lot of these customers, it's their first iPhone."
  • Shara Tibken 3/21/2016 5:31:32 PM
    Joswiak is head of iPhone marketing.
  • Shara Tibken 3/21/2016 5:31:53 PM
    "Some people asked us, some people even pleaded with us, please keep the 4-inch products in our lineup. Today we're going to do just that and we're going to make it a lot better."
  • Shara Tibken 3/21/2016 5:31:56 PM
    iPhone SE
  • Shara Tibken 3/21/2016 5:32:01 PM
    "Let me show it to you."
  • Shara Tibken 3/21/2016 5:32:12 PM
    "We start with this aluminum design but we made some beautiful refinements."
  • Shara Tibken 3/21/2016 5:32:18 PM
    This looks basically like the 5S
  • Shara Tibken 3/21/2016 5:32:26 PM
    Same more blocky shape than the 6
  • Shara Tibken 3/21/2016 5:32:36 PM
    A lot of people love the way that looks
  • Scott Stein 3/21/2016 5:32:50 PM
  • Shara Tibken 3/21/2016 5:32:53 PM
    "The heart of the iPhone SE is our chip. Our amazing A9 chip with is embedded M9 processor."
  • Shara Tibken 3/21/2016 5:32:59 PM
    It has the same processing performance of the 6S, which is double the 5S.
  • Shara Tibken 3/21/2016 5:33:10 PM
    "Same incredible graphics performance as the 6S, which is 3X faster than the 5S."
  • Shara Tibken 3/21/2016 5:33:30 PM
    "M9 motion coprocessor is always on. Lets you track your fitness all day. Also lets you do things like say, hey siri."
  • Scott Stein 3/21/2016 5:33:31 PM
  • Shara Tibken 3/21/2016 5:33:54 PM
    "Even though it has all these capabilities and it's so much more capable than the 5S, delivers battery improvements across the board."
  • Lynn La 3/21/2016 5:33:56 PM
  • Shara Tibken 3/21/2016 5:34:03 PM
    "We wanted to give it our most advanced camera system."
  • Shara Tibken 3/21/2016 5:34:21 PM
    12MP iSight camera with focus pixels and true tone flash. New image signal processor.
  • Scott Stein 3/21/2016 5:34:30 PM
  • Shara Tibken 3/21/2016 5:34:43 PM
    About 40 percent of iPhones being used in the world today are 4-inches or less. Lots of people love these devices.
  • Shara Tibken 3/21/2016 5:35:03 PM
    But it's also partly a price consideration. The smaller ones are old so they've been much cheaper than the 6 and 6S (and their Plus siblings)
  • Shara Tibken 3/21/2016 5:35:13 PM
    "It can even capture 4K video."
  • Lynn La 3/21/2016 5:35:14 PM

    Battery life comparison

  • Scott Stein 3/21/2016 5:35:31 PM
  • Shara Tibken 3/21/2016 5:35:35 PM
    "We've also given it great wireless capabiltiies. LTE speeds 50% faster than the iPhone 5S and more LTE bands so more global roaming."
  • Shara Tibken 3/21/2016 5:35:45 PM
    "We've given it high speed Wi-Fi as well. 802.11ac."
  • Shara Tibken 3/21/2016 5:35:55 PM
    "It has TouchID to keep the contents on your iPhone secure."
  • Shara Tibken 3/21/2016 5:36:05 PM
    "Now you can make easy, secure and private payments with Apple Pay built in."
  • Shara Tibken 3/21/2016 5:36:15 PM
    "Added an NFC radio and a secure element inside of the 5C."
  • Shara Tibken 3/21/2016 5:36:25 PM
    "We've had over 3M cards added in the first 72 hours alone."
  • Shara Tibken 3/21/2016 5:36:37 PM
    "Meets our incredibly high environmental standards."
  • Lynn La 3/21/2016 5:37:00 PM

    iPhone SE network details

  • Shara Tibken 3/21/2016 5:37:02 PM
    "This is the most powerful 4-inch phone ever."
  • Shara Tibken 3/21/2016 5:37:12 PM
    "We're going to start the price of the iPhone SE at $399."
  • Shara Tibken 3/21/2016 5:37:21 PM
    Which makes it our most affordable price we've ever introduced an iPhone at
  • Lynn La 3/21/2016 5:37:27 PM
  • Shara Tibken 3/21/2016 5:37:50 PM
    SE starts at $17 a month for the monthly payments
  • Shara Tibken 3/21/2016 5:37:55 PM
    Orders start March 24. Available March 31.
  • Shara Tibken 3/21/2016 5:38:01 PM
    Shipping first in the US, Australia, etc.
  • Lynn La 3/21/2016 5:38:03 PM
  • Scott Stein 3/21/2016 5:38:06 PM
  • Shara Tibken 3/21/2016 5:38:08 PM
    110 countries by the end of May
Powered by Platform for Live Reporting, Events, and Social Engagement