Apple's March 21 event | CNET
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Apple's March 21 event

The company will show off its newest iPhone and iPad -- as well as some possible Apple Watch updates -- during an event at its headquarters in Cupertino, California.

  • Shara Tibken 3/21/2016 5:38:24 PM
    $399 for 16GB, $499 for 64GB
  • Shara Tibken 3/21/2016 5:38:28 PM
    "Fundamentally important to the iPhone experieince is iOS"
  • Shara Tibken 3/21/2016 5:38:37 PM
    "Our latest version, iOS 9, released this past fall."
  • Shara Tibken 3/21/2016 5:38:45 PM
    "iOS 9 today is running on 80 percent of our active iOS devices."
  • Lynn La 3/21/2016 5:38:58 PM
  • Shara Tibken 3/21/2016 5:39:00 PM
    "That compares incredibly favorably with the latest version of Android, which is running on 2% of active devices."
  • Shara Tibken 3/21/2016 5:39:17 PM
    This is the first time Apple has introduced an iPhone on two different occasions in the same year. (We still expect an iPhone 7 and its bigger sibling in the fall.). The device comes as consumers are feeling ho-hum about phones. Sales aren't growing as they used to, and market researcher IDC expects worldwide shipments to rise only 5.7 percent this year to 1.5 billion, down from a 28 percent jump just two years ago.
  • Shara Tibken 3/21/2016 5:39:20 PM
    Now we're talking iOS 9.3
  • Lynn La 3/21/2016 5:39:23 PM

    End of May, more than 100+ countries

  • Shara Tibken 3/21/2016 5:39:29 PM
    Night Shift - exposure to blue light makes it harder to fall asleep.
  • Shara Tibken 3/21/2016 5:39:43 PM
    This mode will change the screen color to reduce the blue light.
  • Shara Tibken 3/21/2016 5:40:21 PM
    Today we're adding the ability to further protect your notes with Password protection for Notes.
  • Shara Tibken 3/21/2016 5:40:30 PM
    Now talking up the Health app for iOS 9.3
  • Shara Tibken 3/21/2016 5:40:45 PM
    "You can easily add data to your dashboard."
  • Shara Tibken 3/21/2016 5:40:59 PM
    "We introduced Apple News with iOS 9. Over 50M active users."
  • Shara Tibken 3/21/2016 5:41:11 PM
    "We're adding Top Stories to make it easier to track news. Trending topics. Editor tips."
  • Lynn La 3/21/2016 5:41:11 PM

    Nightshift on iOS9.3

  • Shara Tibken 3/21/2016 5:41:19 PM
    "CarPlay is the smarter, safer way to use iPhone in your car."
  • Scott Stein 3/21/2016 5:41:31 PM
  • Shara Tibken 3/21/2016 5:41:32 PM
    "Already more than 100 car models have been announced with CarPlay support."
  • Shara Tibken 3/21/2016 5:41:37 PM
    iOS 9.3 adds more useful features
  • Shara Tibken 3/21/2016 5:41:51 PM
    Apple, which updates iOS every year, needs to continually keep the system fresh to maintain customers' interest in its products, ensure software developers keep making apps for its platform, and make sure devices are secure. The refreshes are also vital to keep Apple in step with competitor, like Google -- whose Google Now and Google Now On Top provide predictive capabilities to Android device users.
  • Scott Stein 3/21/2016 5:42:02 PM
  • Shara Tibken 3/21/2016 5:42:10 PM
    "Education. iPad with its powerful features and apps opens up more powerful ways of engaging."
  • Shara Tibken 3/21/2016 5:42:25 PM
    "Preview of a new suite of software and capabiltiies designed specifically for educators, students."
  • Shara Tibken 3/21/2016 5:42:31 PM
    "That's just some of the highlights of iOS 9.3"
  • Shara Tibken 3/21/2016 5:42:41 PM
    It's available as a free update for all of you today.
  • Lynn La 3/21/2016 5:42:54 PM

    Car manufacturers that have CarPlay

  • Shara Tibken 3/21/2016 5:43:06 PM
    Note, the SE is cheaper than what the 5S cost before today. That one was $450.
  • Shara Tibken 3/21/2016 5:43:12 PM
    Tim Cook is back to talk about iPad
  • Shara Tibken 3/21/2016 5:43:30 PM
    Apple’s iPad lineup, once the company’s hottest product line, has been struggling for the past couple years. Consumers have been holding on to their tablets for longer and opting to purchase bigger-screen iPhones and Macs instead.
  • Shara Tibken 3/21/2016 5:43:36 PM
    Apple released its hulking 12.9-inch iPad Pro and the petite 7.9-inch iPad Mini 4 last fall, but it didn’t update its two-year-old, 9.7-inch iPad. Instead, it kept selling is iPad Air 2, which debuted in late 2013.
  • Shara Tibken 3/21/2016 5:43:46 PM
    Now we've got Phil Schiller, head of marketing, to talk up the iPad.
  • Shara Tibken 3/21/2016 5:43:55 PM
    "Customers have really fallen in love with the new iPad Pro."
  • Scott Stein 3/21/2016 5:44:14 PM
  • Shara Tibken 3/21/2016 5:44:18 PM
    Schiller is talking up iPad Pro, but the whole line has been struggling.
  • Shara Tibken 3/21/2016 5:44:28 PM
    iPad sales have been in free-fall for the past two years. Apple hoped November's iPad Pro would buoy sales by attracting business users, but it hasn't caught on. In the December quarter, unit sales tumbled 25 percent to 16.1 million. That marked the eighth quarter in a row iPad sales have fallen from the previous year.
  • Scott Stein 3/21/2016 5:44:48 PM
  • Shara Tibken 3/21/2016 5:44:58 PM
    "People love iPad Pro. It is a revolutionary device."
  • Shara Tibken 3/21/2016 5:45:06 PM
    The second member of the iPad Pro family
  • Lynn La 3/21/2016 5:45:15 PM

    Schiller on stage about to introduce the new iPad

  • Shara Tibken 3/21/2016 5:45:16 PM
    "An entirely new iPad Pro based around a 9.7 inch Retina display."
  • Shara Tibken 3/21/2016 5:45:19 PM
    Weighs less than 1 pound
  • Shara Tibken 3/21/2016 5:45:28 PM
    "Why make an iPad Pro that's smaller?"
  • Shara Tibken 3/21/2016 5:45:45 PM
    "We started iPad with a 9.7-inch display for a good reason. Big enough to get work done but small enough to carry."
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