Apple's March 21 event | CNET
Want CNET to notify you of price drops and the latest stories?
No, thank you
Accept

Apple's March 21 event

The company will show off its newest iPhone and iPad -- as well as some possible Apple Watch updates -- during an event at its headquarters in Cupertino, California.

  • Scott Stein 3/21/2016 5:53:10 PM
  • Shara Tibken 3/21/2016 5:53:17 PM
    "People love drawing and doing illustrations with it."
  • Shara Tibken 3/21/2016 5:53:29 PM
    New lightning adapters. SD card reader and USB Camera Adapter
  • Shara Tibken 3/21/2016 5:53:50 PM
    Can also plug in an ethernet adapter to get onto your corporate network
  • Scott Stein 3/21/2016 5:53:50 PM
  • Shara Tibken 3/21/2016 5:53:57 PM
    "Customers love taking photos with their iPad as well."
  • Shara Tibken 3/21/2016 5:54:06 PM
    "Can use the camera in augmented reality apps. Use it to scan documents."
  • Shara Tibken 3/21/2016 5:54:21 PM
    "In the new iPad Pro, we've put our most advanced camera yet. 12MP."
  • Lynn La 3/21/2016 5:54:37 PM

    Drawing with the new iPad Pro

  • Scott Stein 3/21/2016 5:54:38 PM
  • Shara Tibken 3/21/2016 5:54:44 PM
    "And you can shoot 4K video with it. Right on your iPad Pro, shoot 4K video and edit multiple screens on the same device."
  • Shara Tibken 3/21/2016 5:54:51 PM
    "Retina flash so you can take great selfies."
  • Scott Stein 3/21/2016 5:55:23 PM
  • Shara Tibken 3/21/2016 5:55:28 PM
    Silver, gold, space grey and rose gold
  • Shara Tibken 3/21/2016 5:55:55 PM
    We're really excited to offer 32GB for $599. 128GB is $749
  • Shara Tibken 3/21/2016 5:56:05 PM
    That's $100 more than the base price of the iPad Air 2.
  • Shara Tibken 3/21/2016 5:56:12 PM
    There's a 256GB version for $899.
  • Shara Tibken 3/21/2016 5:56:18 PM
    That's the most storage in any iOS device.
  • Shara Tibken 3/21/2016 5:56:22 PM
    They're available March 31.
  • Shara Tibken 3/21/2016 5:56:34 PM
    Here's a video to show more about the new iPad.
  • Scott Stein 3/21/2016 5:56:38 PM
  • Lynn La 3/21/2016 5:56:52 PM

    Rosegold iPad Pro

  • Shara Tibken 3/21/2016 5:57:10 PM
    To compare, the 32GB iPad Pro (12.9 inch) is $799. The 128GB version is $1.079
  • Shara Tibken 3/21/2016 5:57:33 PM
    Here was the iPad Air 2 pricing before today --> 16GB - $499; 64GB - $599; 128GB - $699
  • Lynn La 3/21/2016 5:57:39 PM
  • Scott Stein 3/21/2016 5:57:52 PM
  • Shara Tibken 3/21/2016 5:58:13 PM
    So to get that "Pro" label, you're paying $100 more
  • Scott Stein 3/21/2016 5:58:20 PM
  • Shara Tibken 3/21/2016 5:58:29 PM
    Nice job with the marketing price hike, Apple!
  • Lynn La 3/21/2016 5:58:31 PM
  • Scott Stein 3/21/2016 5:58:48 PM
  • Scott Stein 3/21/2016 5:59:23 PM
  • Lynn La 3/21/2016 5:59:50 PM

    4-speaker audio sound

  • Shara Tibken 3/21/2016 5:59:52 PM
    The Apple Pencil also adds on $99 and the keyboard for the 12.9-inch Pro costs $169. I don't think they've said the cost for the 9.7-inch keyboard case.
  • Shara Tibken 3/21/2016 6:00:18 PM
    iPad Air 2 will now start at $399, a price drop of $100.
  • Shara Tibken 3/21/2016 6:00:27 PM
    iPad Mini starts at $269.
  • Scott Stein 3/21/2016 6:00:33 PM
  • Shara Tibken 3/21/2016 6:00:40 PM
    Tim Cook is back up
  • Lynn La 3/21/2016 6:00:46 PM

    Shooting 4K video

  • Shara Tibken 3/21/2016 6:00:53 PM
    "The iPad Pro is an amazing choice and it allows you to do so much more."
  • Shara Tibken 3/21/2016 6:01:05 PM
    Cook is recapping what we saw today.
  • Scott Stein 3/21/2016 6:01:26 PM
  • Scott Stein 3/21/2016 6:01:48 PM
  • Shara Tibken 3/21/2016 6:01:55 PM
    "We're always pushing forward and innovating"
  • Shara Tibken 3/21/2016 6:02:09 PM
    "This is probably the last product introducition in the Town Hall you're sitting in today."
  • Lynn La 3/21/2016 6:02:13 PM
  • Scott Stein 3/21/2016 6:02:17 PM
  • Shara Tibken 3/21/2016 6:02:22 PM
    "The iPod was announced in this room. So was the App Store. We have lots of great memories here."
  • Shara Tibken 3/21/2016 6:02:31 PM
    "Next year in 2017, we're looking forward" to the new spaceship campus.
  • Shara Tibken 3/21/2016 6:02:46 PM
    "We expect that we're going to have many, many opportunities to invite all of you to join us there."
  • Scott Stein 3/21/2016 6:02:50 PM
  • Shara Tibken 3/21/2016 6:02:57 PM
    "We can't wait to see what's in store the next 40 years."
  • Shara Tibken 3/21/2016 6:03:05 PM
    Tim Cook is thanking everyone and telling us about the hands-on area.
  • Shara Tibken 3/21/2016 6:03:11 PM
    That's it, everyone.
  • Shara Tibken 3/21/2016 6:03:14 PM
    Thanks so much for tuning in!
  • Shara Tibken 3/21/2016 6:03:19 PM
    We're going to run to the demo area now.
  • Lynn La 3/21/2016 6:04:48 PM

    Cook closing up the Town Hall.

  • Carrie Mihalcik 3/21/2016 6:07:13 PM
    Pictures: Apple hopes new iPad Pro means less is more | Pictures: Here's what the new iPhone SE looks like
  • SG Transit Evolution 3/21/2016 6:13:01 PM
    3 word question that stuns me: Where is Mac?
  • Digital Snuggles 3/21/2016 6:17:58 PM
    Sad to see Apple turning into the new Microsoft of the 2000's
  • Carrie Mihalcik 3/21/2016 6:19:20 PM
    Video: Apple reveals recycling robot | Video: Apple TV gets an update with Siri dictation and Live Photos
  • Carrie Mihalcik 3/21/2016 6:22:43 PM
    Thanks for joining! See all of the news from today's event here.
Powered by Platform for Live Reporting, Events, and Social Engagement