Apple's March 9 event | CNET

Apple's March 9 event

The company will give more details about Apple Watch and could introduce new Macs and other products.

  • devicegeekblog 3/9/2015 4:12:24 PM
    Anyone think we will see the iPad mini 4? In November, a rumor came out said it was coming in the Spring.
  • JCK 3/9/2015 4:12:27 PM
    @Gladys How do you like the pebble?
  • James Martin 3/9/2015 4:12:30 PM
  • James Martin 3/9/2015 4:13:12 PM
  • ThisIsTyDell 3/9/2015 4:13:29 PM
    Hope there are new CarPlay apps.
  • Cheesemonstah 3/9/2015 4:13:30 PM
    Will it automatically adjust to daylight savings time? Watches that do it are awesome.
  • James Martin 3/9/2015 4:13:39 PM
  • James Martin 3/9/2015 4:15:45 PM
  • Michelle Meyers 3/9/2015 4:16:10 PM
    We will be turning off comments at 9:30 a.m PT -- so chime in now.
  • James Martin 3/9/2015 4:16:12 PM
  • James Martin 3/9/2015 4:16:58 PM
  • ThisIsTyDell 3/9/2015 4:17:43 PM
    I'll buy it. Just sayin...It's less expensive than my Movado and does way more than the Movado...
  • hightech20 3/9/2015 4:17:45 PM
    Donald. Do you think apple might unveil a 5k macbook air or 5k macbook pro?
  • Gregory Leow 3/9/2015 4:21:57 PM
    upgraded internals for imacs. just sayin'
  • Michelle Meyers 3/9/2015 4:45:49 PM
    So for folks just getting on...our onsite team is just now getting settled. They should be on with live updates very soon.
  • Shara Tibken 3/9/2015 4:47:15 PM
    Hello, everyone. I’m Shara Tibken, a senior writer for CNET News. I’m online at the Yerba Buena Center for the Arts Theater in downtown San Francisco, conveniently located only a few blocks from CNET’s offices in the SOMA (South of Market) neighborhood.
  • Shara Tibken 3/9/2015 4:47:22 PM
    The event kicks off at 10 a.m. PT. I’m joined by Scott Stein, our iOS device and wearables expert, and Dan Ackerman, a section editor here at CNET and our resident computer expert. They’ll both be providing commentary about today’s announcements. Tim Stevens, the head of CNET’s car section, is manning the camera for us.
  • Shara Tibken 3/9/2015 4:47:56 PM
    Today’s event marks the third major project launch for Apple in the past six months. It’s probably going to be more low key than September’s blowout for the iPhone 6 and Apple Watch, which featured a performance by rock band U2. But we’re hoping for something more upbeat than October’s launch, which featured pretty minor iPad updates during a keynote at the Town Hall auditorium at Apple’s headquarters.
  • Shara Tibken 3/9/2015 4:48:18 PM
    The Yerba Buena Center for the Arts seats about 750 people, much less than the 2,000 or so present at the September launch of the iPhone 6 and Apple Watch at the Flint Performing Arts Center in Cupertino.
  • Shara Tibken 3/9/2015 4:48:41 PM
    Yerba Buena is where Apple has held many events in the past few years. The most recent event held at Yerba Buena was the introduction of the iPad Air in October 2013.
  • Shara Tibken 3/9/2015 4:48:49 PM
    The star of today’s event is sure to be Apple Watch. Apple has said the wearable, which starts at $349, will go on sale in April, but there are many details we still don’t know about the device.
  • Shara Tibken 3/9/2015 4:48:55 PM
    We’re likely to hear a lot about the apps that will be offered on Apple Watch, and we also could hear more about where and how Apple will be selling the device. Most of all, Apple CEO Tim Cook needs to give us a reason to buy one of these.
  • Shara Tibken 3/9/2015 4:50:19 PM
    We should hear about other new products, as well, including possibly some new Macs.
  • Shara Tibken 3/9/2015 4:50:33 PM
    But don’t hold your breath for a bigger, so-called “iPad Pro” today. And there’s not going to be an Apple Car despite all the recent chatter about the company working on its own electric vehicle. Apple TV is also a question mark.
  • Shara Tibken 3/9/2015 4:51:16 PM
    Looking around the room, I see a bunch of Apple's top execs. Eddy Cue, head of iTunes/Apple Pay/etc; Jimmy Iovine, the head of Beats brought in with that $3 billion acquisition last year; Phil Schiller, the head of marketing.
  • Scott Stein 3/9/2015 4:52:26 PM
    Hey all! Scott Stein here. I'm Sitting down next to Shara, Dan and Tim. I'll be hopping on and off during the Apple Watch section (which might be much of today)
  • Shara Tibken 3/9/2015 4:52:48 PM

    Inside the #AppleEvent venue

  • Shara Tibken 3/9/2015 4:53:10 PM

    We just got the notice the presentation will begin shortly.
  • Scott Stein 3/9/2015 4:53:18 PM
    My big obvious question: how will Apple address wearables in a way that others haven't, or that will convince more people to hop onboard and buy a watch? Maybe we won't even know that answer clearly today.
  • dan.ackerman 3/9/2015 4:53:36 PM
    And I'm here, too -- @danackerman -- and as I cover computer hardware, you can read into that whatever you want.
  • Shara Tibken 3/9/2015 4:54:45 PM
    We’re about to get underway, judging by the volume of the music. Apple has had a long history with music, and it’s possible Apple could make some news in that area today. Some reports have said Apple plans to launch a new paid streaming music service that's Apple-designed but uses technology and music content from the company’s recent acquisition of Beats.
  • Scott Stein 3/9/2015 4:55:22 PM
    The iPad seemed like a big iPhone when it debuted. Sometimes first impressions don't tell the story. But we should hear a lot on apps and connectivity.
  • Scott Stein 3/9/2015 4:55:36 PM
    I'll be tweeting at @jetscott throughout the day.
  • Shara Tibken 3/9/2015 4:55:42 PM
    Right now we're hearing the song "Busy Earnin" by Jungle. That's exactly what Apple's been doing. It made a bigger profit than any company -- EVER -- in the December quarter.
  • Tim Stevens 3/9/2015 4:56:09 PM
  • Michelle Meyers 3/9/2015 4:56:13 PM
    The event itself starts at 10 a.m. PT at San Francisco's Yerba Buena Center for the Arts. Live onsite are CNET's Shara Tibken, Scott Stein and Dan Ackerman.

    For onsite tweets from our live blog team follow, @sharatibken, @Tim_Stevens, @danackerman and @jetscott.
  • Shara Tibken 3/9/2015 4:56:44 PM
    Al Gore's sitting in the front row. He's on Apple's board. Angela Ahrendts, the head of online and in-store retail, is a couple seats down from him.
  • Shara Tibken 3/9/2015 4:57:36 PM
    Laurene Powell-Jobs, Steve Jobs' widow, is also sitting in the front row. Craig Federighi is also in the front. He's the head of software for Apple.
  • Shara Tibken 3/9/2015 4:57:57 PM
    Laurene Powell-Jobs is sitting next to Apple's head of design, Jony Ive. He and Steve were close friends.
  • Tim Stevens 3/9/2015 4:58:18 PM

    Al Gore in the audience.

  • Shara Tibken 3/9/2015 4:58:45 PM
    Apple’s iPhone has become more vital than ever to the company’s financial results. It generated about 69 percent of its sales from the smartphone in the December quarter, the first full period after releasing the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus in September. Typically, the iPhone accounts for closer to 50 percent of Apple’s revenue.
  • Shara Tibken 3/9/2015 4:58:52 PM
    That makes it even more vital for Apple to expand beyond iPhone into new markets, as well as bolster its businesses like iPad. Apple Watch, while not expected to be anywhere as big as iPhone, has the potential to generate more than $6 billion in additional revenue, according to an estimate by Morgan Stanley analyst Katy Huberty.
  • Shara Tibken 3/9/2015 4:58:59 PM
    And Apple Pay, the company’s new mobile payments service, also could be a boost for the company. It has grown quickly since Apple launched it in October.
  • Michelle Meyers 3/9/2015 4:59:12 PM
    Good morning and welcome to CNET's live coverage of Apple's "Spring Forward" event, where the company is expected to announce final details its new Apple Watch like pricing and availability.

    The event itself starts at 10 a.m. PT at San Francisco's Yerba Buena Center for the Arts. Live onsite are CNET's Shara Tibken, Scott Stein and Dan Ackerman.

    For onsite tweets from our live blog team follow, @sharatibken, @Tim_Stevens, @danackerman and @jetscott.
  • Shara Tibken 3/9/2015 4:59:26 PM
    Eddy Cue, Apple’s head of iTunes, Apple Pay and other services, on Friday told me how Apple Pay will work on Apple Watch. You can read more about that here, but you basically have to unlock your watch by typing in a passcode on the watch or paired phone or by using TouchID on the phone.
Powered by Platform for Live Reporting, Events, and Social Engagement