Apple's March 9 event | CNET

Apple's March 9 event

The company will give more details about Apple Watch and could introduce new Macs and other products.

  • Tim Stevens 3/9/2015 5:07:24 PM
  • Shara Tibken 3/9/2015 5:07:34 PM
    Plepler, all you need to get HBO NOW is a broadband connection and Apple device
  • dan.ackerman 3/9/2015 5:07:50 PM
    People have been asking for standalone HBO for years -- I can hear people calling their cable companies to cancel right now.
  • Shara Tibken 3/9/2015 5:08:01 PM
    Plepler: Can watch on big screen or iPhones and iPads. Introducing in early April for $14.99 a month. If you subscribe in April, you'll get the first month free and have it in time for premiere of "Game of Thrones."
  • Tim Stevens 3/9/2015 5:08:09 PM
  • Shara Tibken 3/9/2015 5:08:16 PM
    Plepler: HBO is known as great content. Exclusive look for brand new Game of Throne trailers.
  • Shara Tibken 3/9/2015 5:08:34 PM
    (I hope no spoilers! I've just started the show and am not up to date. Though I've heard weddings are bad news)
  • Shara Tibken 3/9/2015 5:08:54 PM
    Here's the trailer. I'm not going to describe it b/c I have no idea who these people are. (I know, I know. *hangs head in shame*)
  • Tim Stevens 3/9/2015 5:09:07 PM
  • Shara Tibken 3/9/2015 5:09:07 PM
    Apple shares not doing much as the event starts. Shares up less than 1 percent, or 77 cents to $127.37.
  • Tim Stevens 3/9/2015 5:09:08 PM
  • Tim Stevens 3/9/2015 5:09:10 PM
  • Shara Tibken 3/9/2015 5:09:25 PM
    Apple's TV hardware is three years old. We were hoping for an update today, but it's not looking likely.
  • Tim Stevens 3/9/2015 5:09:52 PM
  • Tim Stevens 3/9/2015 5:09:53 PM
  • Shara Tibken 3/9/2015 5:09:54 PM
    Apple also has faced more competition. Since Apple’s last Apple TV hardware update in March 2012, Google launched its $35 Chromecast streaming dongle, Amazon introduced its $99 Fire TV box and $39 stick, and Roku released its third $100 streaming box and its $50 streaming stick. The Chromecast met intense demand, while Amazon’s Fire TV incorporated features that made Apple’s device look outmoded by comparison, such as voice search and an optional gaming controller.
  • Tim Stevens 3/9/2015 5:09:54 PM
  • Scott Stein 3/9/2015 5:09:58 PM
    Let's not forget the unbuttoned shirt. That was very impressive.
  • Shara Tibken 3/9/2015 5:10:25 PM
    Ok. That trailer is over.
  • Shara Tibken 3/9/2015 5:10:29 PM
    Cook back on stage.
  • Shara Tibken 3/9/2015 5:10:57 PM
    Cook: Apple TV has become the category leader. Sold over 25M units so far. Got a very attractive entry level device of $99
  • dan.ackerman 3/9/2015 5:10:58 PM
    Game of Thrones -- to steal a phrase from the video games industry -- is what we'd call a "killer app"
  • Tim Stevens 3/9/2015 5:11:01 PM
  • Shara Tibken 3/9/2015 5:11:09 PM
    Cook: Today we'd like to make it even more accessible for more people. We are lowering the price today to $69
  • dan.ackerman 3/9/2015 5:11:10 PM
    As in, you'd buy the product (or subscribe) just to get it.
  • Shara Tibken 3/9/2015 5:11:17 PM
    (That makes this very competitive. Wonder if Amazon, etc, will respond)
  • Tim Stevens 3/9/2015 5:11:23 PM
  • Shara Tibken 3/9/2015 5:11:32 PM
    Cook: If you don't have one yet, now's the time. Apple TV will reinvent the way you watch television, and this is just the beginning
  • Shara Tibken 3/9/2015 5:11:46 PM
    Cook: Next up is iPhone. Not only created a category but benchmark by which all others are measured.
  • Shara Tibken 3/9/2015 5:11:55 PM
    Cook: Recently, we sold our 700-millionth iPhone
  • dan.ackerman 3/9/2015 5:12:02 PM
    In the past, Apple has kept prices steady, but improved the hardware. In this case, it's keeping the hardware the same (for several years running) and just dropping the price.
  • Tim Stevens 3/9/2015 5:12:07 PM
  • Shara Tibken 3/9/2015 5:12:18 PM
    Cook: iPhone is stronger than ever. In fact, if you look at last quarter, sold at a rate of growth double the industry (49% versus 26%).
  • Shara Tibken 3/9/2015 5:12:28 PM
    Cook: Propelled iPhone to be the top-selling smartphone in the world.
  • Tim Stevens 3/9/2015 5:12:34 PM
  • Tim Stevens 3/9/2015 5:12:35 PM
  • Shara Tibken 3/9/2015 5:12:46 PM
    Cook: We are most proud of this. Customer satisfaction score of 99% for iPhone 6 and 6 Plus
  • Shara Tibken 3/9/2015 5:13:02 PM
    Cook: One of the great new features customers love is Apple Pay. Has forever changed the way we pay for things.
  • Tim Stevens 3/9/2015 5:13:06 PM
  • Shara Tibken 3/9/2015 5:13:19 PM
    Cook: Started with just 6 banks in the US. Now we have over 2,500 banks supporting Apple Pay (last number they had given was 2,000)
  • Tim Stevens 3/9/2015 5:13:30 PM
  • Tim Stevens 3/9/2015 5:13:37 PM
  • Shara Tibken 3/9/2015 5:13:48 PM
    Cook: Now just 3 months later, tripled the number of locations accepting Apple Pay to nearly 700,000 around the US (was 200,000 at first). Vending machines. Coca Cola now has 40K in US, plans to have 100K by end of the year
  • Shara Tibken 3/9/2015 5:14:04 PM
    In January, Apple said Apple Pay made up more than $2 out of every $3 spent on purchases using contactless payments. (Contactless payments cover any devices -- smart-cards included -- that make payments using a radio frequency.)
  • dan.ackerman 3/9/2015 5:14:06 PM
    Interesting Apple Pay note -- I changed my Apple ID email, and had to sign out and in to my device -- causing all my Apple Pay cards to be dropped. I had to call a special support line to get them added back again.
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