Apple's March 9 event | CNET

Apple's March 9 event

The company will give more details about Apple Watch and could introduce new Macs and other products.

  • Scott Stein 3/9/2015 6:28:20 PM
    Next: no ordinary gold?
  • Tim Stevens 3/9/2015 6:28:31 PM
  • Shara Tibken 3/9/2015 6:28:33 PM
    Cook: Apple Watch - 38mm starts to $549. Ranges up to $1,049 depending on band. 42mm is only $50 more
  • Shara Tibken 3/9/2015 6:28:44 PM
    Apple Watch Edition is something unbelievably unique and very special, Cook says
  • Scott Stein 3/9/2015 6:28:46 PM
    $549-$1049 for 38mm, $599 and up for 42mm
  • Shara Tibken 3/9/2015 6:28:53 PM
    Cook: Also 38mm, 42mm, cases made from solid gold
  • Scott Stein 3/9/2015 6:29:05 PM
    On Apple Watch. So, again: starts at $549/$599. I totally guessed this right.
  • Shara Tibken 3/9/2015 6:29:08 PM
    Cook: Beautiful custom designed bands, elegant clasps and buckles also made in solid gold
  • Shara Tibken 3/9/2015 6:29:14 PM
    Cook: Limited quantities of Apple Watch Edition
  • Shara Tibken 3/9/2015 6:29:18 PM
    Cook: Priced from $10,000
  • Shara Tibken 3/9/2015 6:29:23 PM
    In select retail stores
  • Scott Stein 3/9/2015 6:29:31 PM
    Apple Watch Edition: $10,000 starting price. Select retail stores. HOLY MOLY.
  • Shara Tibken 3/9/2015 6:29:35 PM
    Cook: Apple Watch Edition is most beautifiul selection
  • Shara Tibken 3/9/2015 6:29:46 PM
    Cook: April 10. Preorders start. Can also see in Apple retail stores starting then.
  • Scott Stein 3/9/2015 6:29:47 PM
    April 10 preorders. And can try them at Apple Stores.
  • Tim Stevens 3/9/2015 6:29:54 PM
  • Shara Tibken 3/9/2015 6:30:07 PM
    Cook: Beautiful custom table where can see all the Apple Watches beautifully displayed. Retail staff can help you try them on.
  • Scott Stein 3/9/2015 6:30:08 PM
    Each Apple Store will have a custom table to try on Apple Watch models.
  • Shara Tibken 3/9/2015 6:30:17 PM
    Cook: Apple Watch is available April 24. Available in many countries in the world
  • Scott Stein 3/9/2015 6:30:18 PM
    Available April 24, many countries.
  • Scott Stein 3/9/2015 6:30:23 PM
    So, late April indeed.
  • Shara Tibken 3/9/2015 6:30:26 PM
    Australia, Canada, China, France, Germany, Hong Kong, Japan, UK, US
  • Tim Stevens 3/9/2015 6:30:44 PM
  • Scott Stein 3/9/2015 6:30:44 PM
    Australia, Europe, Hong Kong - global launch.
  • Tim Stevens 3/9/2015 6:30:45 PM
  • Shara Tibken 3/9/2015 6:30:46 PM
    Cook: we are incredibly excited about new family of products. new ad about Apple Watch
  • Scott Stein 3/9/2015 6:30:49 PM
    more territories, too.
  • Shara Tibken 3/9/2015 6:30:52 PM
    Now we're seeing an ad
  • Shara Tibken 3/9/2015 6:31:22 PM
    Ad has no talking. Just showing images of the watch
  • Shara Tibken 3/9/2015 6:31:31 PM
    with the watch face changing, showing apps, showing different bands, finishes, etc
  • Scott Stein 3/9/2015 6:31:42 PM
    So, the Apple Watch could be $349 for you, or $549, or $800, or $1000, or $10,000. Many, many ways to go.
  • Shara Tibken 3/9/2015 6:31:53 PM
    The Apple Watch Edition was rumored to be as high as $10K, but I'm still a little surprised that's where it starts
  • Shara Tibken 3/9/2015 6:31:56 PM
    Cook is back up
  • Shara Tibken 3/9/2015 6:32:00 PM
    Cook: Thank you, thank you
  • Scott Stein 3/9/2015 6:32:08 PM
    Looks like steel Apple Watch will end up hitting $700 or more easily based on what band you pick.
  • Shara Tibken 3/9/2015 6:32:14 PM
    Cook: This Apple Watch joins a line of products we are incredibly proud out, but we continue to push all of them forward
  • Tim Stevens 3/9/2015 6:32:20 PM
  • Shara Tibken 3/9/2015 6:32:46 PM
    Cook: This is what everyone at Apple is focused on. Pushing all of our products forward and experience a better future.
  • Scott Stein 3/9/2015 6:32:50 PM
    Is that it for Apple Watch? We didn't learn a ton more, surprisingly. Price and release, some apps, but similar to pitch to what we knew in September.
  • Shara Tibken 3/9/2015 6:32:54 PM
    Cook: The reinvention and future of notebook with the all-new MacBook
  • Shara Tibken 3/9/2015 6:33:03 PM
    Cook: And of course, our newest and our most personal device ever. The Apple Watch
  • Shara Tibken 3/9/2015 6:33:08 PM
    Apple shares hovering around $127, up just about 60 cents today.
  • Scott Stein 3/9/2015 6:33:27 PM
    It remains to be seen if this pitch worked. Plenty of time for folks to try before they buy at stores...could be the desire-building approach Apple is seeking.
  • Shara Tibken 3/9/2015 6:33:29 PM
    Cook: All of our energy is on making the best products in the world that empower people and enrich their lives. This is what Apple is all about.
  • Shara Tibken 3/9/2015 6:33:32 PM
    Thanking the team
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