Apple's September 9 iPhone -- and more -- launch | CNET
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Apple's September 9 iPhone -- and more -- launch

The company will show off its latest gadgets, including possible updates to the iPad and Apple TV along with Apple's smartphone.

  • Scott Stein 9/9/2015 5:51:41 PM
    One missing part of that Smart Keyboard I just realized: NO TRACKPAD. :(
  • Shara Tibken 9/9/2015 5:51:45 PM
    Consumers have been holding on to their tablets for longer and opting to purchase bigger-screen iPhones and Macs instead. Apple introduced its newest tablets -- the iPad Air 2 and the iPad Mini 3 -- in October, but analysts said their incremental changes, including faster processors, weren't enough to attract buyers. The company, which has long claimed iPad weakness is a "speed bump," is now counting on a partnership with IBM to increase iPad sales to business users.
  • Shara Tibken 9/9/2015 5:51:52 PM
    Many corporate customers have embraced devices that convert between tablets and laptops, and Apple could benefit from offering a similar device.
  • James Martin 9/9/2015 5:51:55 PM
  • Scott Stein 9/9/2015 5:51:58 PM
    Which makes me sad. Those smart keys could have been capacitive.
  • James Martin 9/9/2015 5:52:13 PM
  • Shara Tibken 9/9/2015 5:52:21 PM
    Ok. here's the lineup. IPad Mini 2 price is dropped to $269. New iPad Mini 4 launching today. Taken the power and performance of iPad Air 2 and put in smaller enclosure
  • Shara Tibken 9/9/2015 5:52:28 PM
    iPad Air starts at $399.
  • Shara Tibken 9/9/2015 5:52:40 PM
    Stay tuned for photos from James with more detailed pricing
  • Shara Tibken 9/9/2015 5:52:42 PM
    Tim Cook is backup
  • Scott Stein 9/9/2015 5:52:43 PM
    iPad Mini 2 at $269, not bad at all.
  • Shara Tibken 9/9/2015 5:52:55 PM
    "Next up, I'd like to talk about an even larger screen. That is your TV"
  • Shara Tibken 9/9/2015 5:53:00 PM
    HUGE cheers for that one
  • Scott Stein 9/9/2015 5:53:04 PM
    iPad Mini 4 at $399 is a new device. Like IPad Air 2. But I will skip that for now because we are on APPLE TV NOW
  • James Martin 9/9/2015 5:53:12 PM
  • Shara Tibken 9/9/2015 5:53:16 PM
    "TV plays a huge role in our lives and it occupies an important place in our homes where we gather and enjoy it together."
  • Shara Tibken 9/9/2015 5:53:32 PM
    "There's more great content being created today for TV than ever before. It really is the golden age of television."
  • Shara Tibken 9/9/2015 5:53:41 PM
    "The TV experience itself hasn't changed much in decades."
  • Shara Tibken 9/9/2015 5:53:51 PM
    "It has been virtually been standing still."
  • James Martin 9/9/2015 5:53:56 PM
  • Shara Tibken 9/9/2015 5:53:57 PM
    "Today we are going to do something about that."
  • Scott Stein 9/9/2015 5:54:11 PM
    Apple TV: starts with discussion on how industry has been standing still. "Today we're going to do something about that."
  • Shara Tibken 9/9/2015 5:54:11 PM
    "It starts with a vision and our vision for TV is simple."
  • Shara Tibken 9/9/2015 5:54:18 PM
    "We believe the future of television of apps."
  • Scott Stein 9/9/2015 5:54:25 PM
    Apps have been long overdue on Apple TV.
  • Shara Tibken 9/9/2015 5:54:33 PM
    "In fact this transition has already begun. We're spending more and more time on our computers and mobile devices."
  • James Martin 9/9/2015 5:54:35 PM
  • Shara Tibken 9/9/2015 5:54:49 PM
    "Over 60% of paid TV streaming video is consumed on an Apple device and all of this is consumed on an app."
  • Scott Stein 9/9/2015 5:55:02 PM
    Not to skip forward, but the real question w Apple TV isn't the capability of running's how you interact with those apps (new remote)
  • Shara Tibken 9/9/2015 5:55:07 PM
    "You realize just how much better it can be. You can search for what you want. You can watch it when and where you want. And you can interact with incredibly powerful new ways."
  • Scott Stein 9/9/2015 5:55:39 PM
    David Katzmaier, I'm thinking of you right now.
  • James Martin 9/9/2015 5:55:41 PM
  • Shara Tibken 9/9/2015 5:55:41 PM
    "To deliver on this vision, we need a new foundation for TV, one that's built on powerful hardware that runs a modern operating system, that provides a new user experience that's fun and easy to use. that has powerful tools and APIs so developers can create apps that are amazing. .. and has an app store."
  • Shara Tibken 9/9/2015 5:55:50 PM
    "We know this is what it takes."
  • Shara Tibken 9/9/2015 5:56:01 PM
    "And we've been working really hard and really long to bring all of these together."
  • Scott Stein 9/9/2015 5:56:02 PM
    Interface, interface, interface.
  • James Martin 9/9/2015 5:56:08 PM
  • Shara Tibken 9/9/2015 5:56:11 PM
    "Today I'm thrilled to show you the new Apple TV"
  • Shara Tibken 9/9/2015 5:56:19 PM
    Video time. "Siri, show me something new"
  • Shara Tibken 9/9/2015 5:56:28 PM
    We're seeing a video of the user interface of this
  • Scott Stein 9/9/2015 5:56:35 PM
    It's still called Apple TV, it sounds like. Probably some addendum to that name, though?
  • Shara Tibken 9/9/2015 5:56:38 PM
    "Show me family movies. animated only. just the new ones"
  • James Martin 9/9/2015 5:56:41 PM
  • Shara Tibken 9/9/2015 5:57:00 PM
    Looks like a new remote that looks a lot like an iPhone
  • Shara Tibken 9/9/2015 5:57:06 PM
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