Apple's September 9 iPhone -- and more -- launch

The company will show off its latest gadgets, including possible updates to the iPad and Apple TV along with Apple's smartphone.

3rd & 7 37yd

Shara Tibken 9/9/2015 6:50:25 PM
4K is still pretty nascent, but it's growing really quickly. It's where all TV makers are going, and the adoption rate for that tech has been faster than previous new TV technologies
Shara Tibken 9/9/2015 6:50:45 PM
Also, 4K can't really be noticed on small screens. It's more noticeable on large screen devices
Shara Tibken 9/9/2015 6:50:56 PM
"New 5-megapixel FaceTime camera"
James Martin 9/9/2015 6:51:03 PM
Scott Stein 9/9/2015 6:51:04 PM
4k video: right now, hard to find ways to appreciate/use for a lot of people.
Shara Tibken 9/9/2015 6:51:08 PM
"As you know on the backside with our iSight camera, we have a great flash. TrueTone flash."
Shara Tibken 9/9/2015 6:51:19 PM
"we wanted to bring that technology to the front side for your FaceTime camera."
James Martin 9/9/2015 6:51:24 PM
Shara Tibken 9/9/2015 6:51:30 PM
"we're going to use the retina display to be a TrueTone flash"
Shara Tibken 9/9/2015 6:51:39 PM
"This took some amazing engineering from the team."
Shara Tibken 9/9/2015 6:51:51 PM
"Engineered it so it will light up 3 times brighter even in low light."
Scott Stein 9/9/2015 6:51:54 PM
The phone display acts as flash for new front-facing camera. Some phones already do this. But this claims True-Tone levels of accuracy.
James Martin 9/9/2015 6:51:56 PM
Shara Tibken 9/9/2015 6:52:00 PM
"You're going to love taking photos with them."
Shara Tibken 9/9/2015 6:52:11 PM
"The one thing about the photos, if you look over time, the camera team has been doing great work year over year."
Scott Stein 9/9/2015 6:52:31 PM
I'd say camera is the main feature people want in "new phone stuff"
Shara Tibken 9/9/2015 6:52:36 PM
"What are pictures? they're these magical moments frozen in time."
James Martin 9/9/2015 6:52:46 PM
Shara Tibken 9/9/2015 6:53:04 PM
"With iPhone 6S and 6S Plus, you can now take even more stunning photos. What if we could do something more. What if you could press with 3D Touch on your photos and this happens."
Shara Tibken 9/9/2015 6:53:06 PM
Live Photos
Shara Tibken 9/9/2015 6:53:12 PM
When he pressed on the photo, it turned into a video or GIF
Scott Stein 9/9/2015 6:53:13 PM
pressing in on photos animates them...with Live Photos.
James Martin 9/9/2015 6:53:16 PM
James Martin 9/9/2015 6:53:27 PM
Shara Tibken 9/9/2015 6:53:41 PM
"You take a photo like we're used to, then you press on it, and you see the water ripple, reminding you of the moment you took the photo. Street scene, you press on it and the cars begin to move. These live photos can have sound."
Scott Stein 9/9/2015 6:53:41 PM
So, it's photo and video in one?
Shara Tibken 9/9/2015 6:53:56 PM
"When you go into your photo roll and swipe across them, you see a little bit of a moment of vitality, a sense of how alive they are."
Shara Tibken 9/9/2015 6:54:10 PM
"So how do you take a live photo? That's the amazing part. You don't do anything different."
Shara Tibken 9/9/2015 6:54:27 PM
"By default it's on. You just take pictures and now they're live photos."
James Martin 9/9/2015 6:54:37 PM
Scott Stein 9/9/2015 6:54:39 PM
Live Photos: automatic. Saves extra video/audio on top. Little icon activates/deactivates. Wonder what this does for file sizes. Saved as still images...
James Martin 9/9/2015 6:54:54 PM
Shara Tibken 9/9/2015 6:54:56 PM
"These are still photos, they're not videos. 12MP high quality images ... but we extend the capture moment to just before and after you took it."
Scott Stein 9/9/2015 6:55:01 PM
Can see Live Photos on Apple Watch, too. Can make watch face
Shara Tibken 9/9/2015 6:55:10 PM
"with Apple Watch, you can set a live photo as your new Apple Watch watch face. ... This is amazing."
James Martin 9/9/2015 6:55:16 PM
Scott Stein 9/9/2015 6:55:32 PM
Still confused about how Live Photos work. But we'll know more soon.
Shara Tibken 9/9/2015 6:55:35 PM
said did it in an efficient way to not take up too much space on the device
Shara Tibken 9/9/2015 6:55:40 PM
"We're creating new developer APIs. Facebook will be supporting live photos within the Facebook app on iOs this year"
Scott Stein 9/9/2015 6:55:59 PM
Live Photos + Snapchat, please
Shara Tibken 9/9/2015 6:55:59 PM
"We also have incredible advancements in our wireless as well. LTE has LTE advanced. Twice as fast. Up to 23 bands, the most in any smartphone."
Shara Tibken 9/9/2015 6:56:04 PM
"Wi-Fi's faster too, up to twice as fast."
James Martin 9/9/2015 6:56:04 PM
Shara Tibken 9/9/2015 6:56:13 PM
"Every iPhone 6S and 6S Plus runs iOS 9"
Shara Tibken 9/9/2015 6:56:45 PM
"You're going to find a new app on the Android store from Apple that you can download from your Android Phone."