Facebook's F8 keynote | CNET

Facebook's F8 keynote

CEO Mark Zuckerberg and other Facebook leaders take the stage at the social network's developer conference in San Francisco.

  • James Martin 4/30/2014 5:53:03 PM
  • Richard Nieva 4/30/2014 5:53:57 PM
    Her account of Facebook's mobile woes will probably resonate with developers.
  • Jessica Dolcourt 4/30/2014 5:54:02 PM
    I always love meeting people who use the things that I cover and care about as part of their daily lives...Ok, but back to monetizing.
  • James Martin 4/30/2014 5:54:17 PM
  • Jessica Dolcourt 4/30/2014 5:54:34 PM
    "What people on Facebook are looking for are ads that are integrated, and not disruptive." - Liu
  • Richard Nieva 4/30/2014 5:54:49 PM
    Over a million advertisers are on FB now, she says
  • James Martin 4/30/2014 5:55:15 PM
  • Richard Nieva 4/30/2014 5:55:36 PM
    She's talking about FB's unique strength in ad targeting
  • James Martin 4/30/2014 5:55:47 PM
  • Richard Nieva 4/30/2014 5:55:52 PM
    She announces Facebook Audience Network
  • Jessica Dolcourt 4/30/2014 5:56:12 PM
    The Audience Network takes the burden off developers for targeting and billing -- it's all done for you.
  • James Martin 4/30/2014 5:56:12 PM
  • James Martin 4/30/2014 5:56:43 PM
  • Richard Nieva 4/30/2014 5:57:02 PM
    Basically, the network lets advertisers use Facebook's targeting data to advertise on properties other than FB
  • James Martin 4/30/2014 5:57:12 PM
  • James Martin 4/30/2014 5:57:40 PM
  • Jessica Dolcourt 4/30/2014 5:58:00 PM
    Target is one example -- they wanted to find people who already use the Target app and watch Frozen. They found them on the Huffington Post and dozens of other apps...they didn't need to reach out to one another. Facebook brought them together.
  • Richard Nieva 4/30/2014 5:58:32 PM
    This lets FB make more money in the advertising realm without cluttering up the Facebook app with more ads
  • James Martin 4/30/2014 5:59:19 PM
  • James Martin 4/30/2014 5:59:41 PM
  • Jessica Dolcourt 4/30/2014 5:59:45 PM
    Facebook is pulling the trigger on its advertising network, opening it up to developers, who can sign up to the Audience Network today.
  • Richard Nieva 4/30/2014 5:59:53 PM
    Here comes Zuck again
  • Richard Nieva 4/30/2014 6:00:35 PM
    "This is really the first time that we're going to help [devs] monetize in a serious way on mobile," he says.
  • Jessica Dolcourt 4/30/2014 6:00:40 PM
    Zuck sez: "I'm glad that we can help deliver more than a million active advertisers to your apps for you."
  • James Martin 4/30/2014 6:00:43 PM
  • James Martin 4/30/2014 6:01:14 PM
  • Richard Nieva 4/30/2014 6:01:22 PM
    He announces next year's F8 at Fort Mason on March 25
  • Richard Nieva 4/30/2014 6:01:36 PM
    He says it will be around the same time every year now.
  • James Martin 4/30/2014 6:01:41 PM
  • James Martin 4/30/2014 6:02:28 PM
  • Richard Nieva 4/30/2014 6:02:51 PM
    Zuck getting personal, talking about turning 30 and meeting his wife 10 years ago
  • Jessica Dolcourt 4/30/2014 6:03:23 PM
    "We want to help you guys touch people's lives."
  • Richard Nieva 4/30/2014 6:03:43 PM
    "we've already done so much together" he says, thanking the developer community
  • Richard Nieva 4/30/2014 6:03:51 PM
    And with that, we're done
  • Jessica Dolcourt 4/30/2014 6:04:22 PM
    As expected, Facebook really focused on developers, with small changes that affect consumers.
  • Richard Nieva 4/30/2014 6:04:29 PM
    Big announcement of the day was the Facebook Audience Network
  • James Martin 4/30/2014 6:04:30 PM
  • James Martin 4/30/2014 6:05:05 PM
  • Richard Nieva 4/30/2014 6:06:24 PM
    Also lots of little things that could win over developers, like the mobile Like button, and Anonymous login, that lets people try out new apps without creating new accounts
  • Richard Nieva 4/30/2014 6:07:03 PM
    Thanks for joining us today! Hope you enjoyed our updates.
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