Ford CES 2016 press conference

Ford kicks off CES 2016 with news from the auto front, including new innovations in the dashboard and some updates on its autonomy tech.

3rd & 7 37yd

Antuan Goodwin 1/5/2016 3:27:50 PM
Hey folks. we're settled in and waiting for the Ford presser to start now.
James Martin 1/5/2016 3:29:29 PM
James Martin 1/5/2016 3:30:34 PM
Antuan Goodwin 1/5/2016 3:30:38 PM
Ford President and CEO, Mark Fields, has taken the stage.
James Martin 1/5/2016 3:30:46 PM
James Martin 1/5/2016 3:31:10 PM
Antuan Goodwin 1/5/2016 3:31:27 PM
He's currently recounting the last 5 years of Ford @ CES.
James Martin 1/5/2016 3:31:59 PM
Antuan Goodwin 1/5/2016 3:32:12 PM
Fields: "People have, throughout their history, traveled about 1-1.5 hours a day. The difference is the distance travelled."
James Martin 1/5/2016 3:32:18 PM
James Martin 1/5/2016 3:32:37 PM
James Martin 1/5/2016 3:32:51 PM
Antuan Goodwin 1/5/2016 3:33:10 PM
2/3s of fast food purchases are made from inside the vehicle. Leading to multi-lane drive-thrus.
James Martin 1/5/2016 3:33:20 PM
James Martin 1/5/2016 3:33:56 PM
Antuan Goodwin 1/5/2016 3:34:45 PM
Ford is "completely rethinking" how it approaches the business with one foot in today and one in tomorrow.
Antuan Goodwin 1/5/2016 3:35:03 PM
Today, Ford is concerned with this month's sales
Antuan Goodwin 1/5/2016 3:35:37 PM
Ford bringing 13 electric cars to market by 2020.
James Martin 1/5/2016 3:35:52 PM
James Martin 1/5/2016 3:36:17 PM
Antuan Goodwin 1/5/2016 3:36:48 PM
Ford will be growing into "an auto and a mobility company."
James Martin 1/5/2016 3:37:01 PM
James Martin 1/5/2016 3:37:17 PM
Antuan Goodwin 1/5/2016 3:37:33 PM
Auto industry worth about $2.3 trillion today, rideshare, cab and mobility companies are worth significantly more. $5.4T
Antuan Goodwin 1/5/2016 3:38:01 PM
Currently automakers get nothing from that $5.4 trillion, but they want to change that.
Antuan Goodwin 1/5/2016 3:38:43 PM
Now talking about Ford's Smart Mobility pilot programs, which aim to grow into that space.
James Martin 1/5/2016 3:39:05 PM
Antuan Goodwin 1/5/2016 3:39:22 PM
Such as Go!Drive, a one-way car sharing pilot with guaranteed parking in London.
James Martin 1/5/2016 3:39:23 PM
James Martin 1/5/2016 3:39:48 PM
Antuan Goodwin 1/5/2016 3:39:49 PM
Sort of like City Car Share, but owned by Ford.
James Martin 1/5/2016 3:40:36 PM
Antuan Goodwin 1/5/2016 3:40:45 PM
Now talking about an owner car-sharing program in the US that allows drivers to rent out their cars to other drivers. Ford learned that drivers were concerned about insurance issues with that program.
James Martin 1/5/2016 3:41:02 PM
Antuan Goodwin 1/5/2016 3:41:33 PM
Through Go!Drive in London, Ford learned that 30-40 year olds
are most interested in electric cars.
James Martin 1/5/2016 3:41:45 PM
James Martin 1/5/2016 3:41:59 PM
Antuan Goodwin 1/5/2016 3:42:02 PM
Now discussing the rollout of Sync 3 and bringing more choice to AppLink
James Martin 1/5/2016 3:42:25 PM
Antuan Goodwin 1/5/2016 3:42:33 PM
New Escape will be the first to feature CarPlay and Android Auto, other 2016 MY vehicles will be able to upgrade.
James Martin 1/5/2016 3:42:49 PM
James Martin 1/5/2016 3:43:08 PM
Antuan Goodwin 1/5/2016 3:43:16 PM
Adding 4G LTE connectivity to Sync 3 Connect. And opening SmartDeviceLink to the open source community
James Martin 1/5/2016 3:43:33 PM
James Martin 1/5/2016 3:43:49 PM