Ford's 2015 CES keynote
Ford's new CEO Mark Fields will take to the stage and tell us what's next for the Blue Oval.
3rd & 7 37yd
3rd & 7 37yd
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James Martin 1/6/2015 5:29:28 PM
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Tim Stevens 1/6/2015 5:29:29 PMFields: "We received some absolutely brilliant submissions, and we're going to highlight 11 of them today."
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Antuan Goodwin 1/6/2015 5:30:09 PMAutomakers are really embracing the app development contests. I see dozens of hackathon or app challenges yearly.
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Tim Stevens 1/6/2015 5:30:14 PMKen Washington is on the stage, who runs Ford's R&D center in Silicon Valley.
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Tim Stevens 1/6/2015 5:30:37 PMThe first app we're going to look at is Parking Lot 2.0.
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James Martin 1/6/2015 5:31:01 PM
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Tim Stevens 1/6/2015 5:31:07 PMIt's an app that lets drivers make "painless mobility payments" and get notifications when their meter is almost expired.
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Tim Stevens 1/6/2015 5:31:17 PMScratch that, the app is called "Crowd Park."
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James Martin 1/6/2015 5:31:24 PM
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Tim Stevens 1/6/2015 5:31:49 PMLot owners can raise prices based on demand, which sounds a little Uber-like.
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James Martin 1/6/2015 5:31:57 PM
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Tim Stevens 1/6/2015 5:32:04 PMPeople can actually take pictures of people who are illegally parked, and get a little reward themselves.
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Tim Stevens 1/6/2015 5:32:06 PMInteresting...
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Antuan Goodwin 1/6/2015 5:32:24 PM@TimStevens: VERY Uber-like.
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Tim Stevens 1/6/2015 5:32:29 PMNext up, moving to Argentina, and alleviating congestion. The concept is called the Urban Shuttle.
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Tim Stevens 1/6/2015 5:32:52 PMIt's a conceptual series of mini-shuttles that can connect together, and then split off.
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James Martin 1/6/2015 5:32:57 PM
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James Martin 1/6/2015 5:33:12 PM
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Tim Stevens 1/6/2015 5:33:20 PMNow looking at another parking app for London.
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James Martin 1/6/2015 5:33:37 PM
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Tim Stevens 1/6/2015 5:33:51 PMI have to be honest, it's a little difficult to keep up with all these apps and demos and "solutions." The future of transportation is looking like an even more fragmented place than it is today.
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Tim Stevens 1/6/2015 5:34:00 PMNext app is "Smart Taxi" in Lisbon.
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James Martin 1/6/2015 5:34:13 PM
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Tim Stevens 1/6/2015 5:34:34 PMIt gives taxi drivers a heat map to show where the biggest fares are to be found -- which means good luck getting a ride uptown in the morning.
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James Martin 1/6/2015 5:35:03 PM
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Tim Stevens 1/6/2015 5:35:12 PMNow we're talking about monsoon season in Mumbai, and there's an app to basically tell you how bad the water-logging is and where you should avoid.
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Tim Stevens 1/6/2015 5:36:03 PMAnother app, now, focusing on the "golden hour" -- which refers to the 60 minute window to ideally get patients to the hospital.
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James Martin 1/6/2015 5:36:06 PM
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Tim Stevens 1/6/2015 5:36:41 PMFor the Golden Hour challenge, an application called FLARE, will help emergency services find a way to crashes quickly.
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James Martin 1/6/2015 5:37:56 PM
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Tim Stevens 1/6/2015 5:38:03 PMNext app, a biometric verification service for developing areas. It's called SimPrints.
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James Martin 1/6/2015 5:38:29 PM
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Tim Stevens 1/6/2015 5:38:43 PMThe idea is to create a simple cheap solution for identifying people in developing nations to better enable health tracking.
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Tim Stevens 1/6/2015 5:39:32 PMNext up, solution for helping drivers who are driving off-road or in challenging terrains.
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James Martin 1/6/2015 5:39:43 PM
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Antuan Goodwin 1/6/2015 5:39:57 PMThe heath and fingerprint scanning apps being featured now are starting to get pretty far from Ford's "mobility" focus, but maybe I'm not thinking big enough.
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Tim Stevens 1/6/2015 5:40:07 PMOkay, finally, that section of the presentation is over.
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Tim Stevens 1/6/2015 5:40:11 PMMark Fields is back.
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Tim Stevens 1/6/2015 5:40:14 PMOh, no, it's not over.
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Tim Stevens 1/6/2015 5:40:25 PMNext mobility challenge is to help commuters in Shanghai.
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Tim Stevens 1/6/2015 5:40:53 PMIt's an app called Parkopedia, "the Wikipedia for parking."
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James Martin 1/6/2015 5:41:03 PM
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Tim Stevens 1/6/2015 5:41:22 PMIt basically aggregates information about parking around the world, with information about availability, distance, and cost.
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James Martin 1/6/2015 5:41:33 PM
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James Martin 1/6/2015 5:42:00 PM
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Tim Stevens 1/6/2015 5:42:19 PMNext up, Chongquing, China. Connecting multiple modes of public transportation.
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James Martin 1/6/2015 5:42:21 PM
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Tim Stevens 1/6/2015 5:42:50 PMThe winning app can help you get from A to B using everything from trains to rickshaws.
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Tim Stevens 1/6/2015 5:42:59 PM"25 experiments, 25 opportunities to start creating new transportation solutions."
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James Martin 1/6/2015 5:43:03 PM
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Tim Stevens 1/6/2015 5:43:24 PM"As we drive innovation, in every part of our business, we're determined to learn."
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Tim Stevens 1/6/2015 5:43:30 PM"We're determined to challenge custom and change tradition."
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Tim Stevens 1/6/2015 5:43:56 PMFord is challenging its engineers to "create a better world."
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Tim Stevens 1/6/2015 5:44:23 PM"Will we marvel at the innovation in these products themselves, or will we think about innovation with a higher purpose? ... At Ford, we're doing both."
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James Martin 1/6/2015 5:44:27 PM
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Tim Stevens 1/6/2015 5:44:54 PMFields wants us to come by the booth and see their autonomous tech and to learn more about the experiments that they dragged us through today.
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Antuan Goodwin 1/6/2015 5:45:12 PM"We've asked [our challenge participants] to not just make better products. We ask them to innovate... to make people's lives better."
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James Martin 1/6/2015 5:45:24 PM
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Tim Stevens 1/6/2015 5:45:26 PMAnd that's it! We're done with the opening keynote and the CES floor is opening.
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Tim Stevens 1/6/2015 5:45:31 PMWe're off to go find the latest and greatest.
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Tim Stevens 1/6/2015 5:45:52 PMThanks for joining us, and make sure you keep an eye onfor all the latest.
CES 2015
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