LG CES 2016 Press Conference
The electronics giant is expected to discuss products ranging from new TVs to smartphones and washing machines.
3rd & 7 37yd
3rd & 7 37yd
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David Katzmaier 1/5/2016 4:13:16 PMLG Signature OLED: The main thing you need to know is that its picture quality is basically the same as the less-expensive OLED sets in LG's 2016 lineup.
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Sarah Tew 1/5/2016 4:13:20 PM
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Ian Sherr 1/5/2016 4:13:34 PMNow, Ahn is back on the stage. He's talking about "LG Signature" which "redefines premium." Now another video with techy futuristic music
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David Katzmaier 1/5/2016 4:13:34 PMThe second, obviously, is that it looks HELLA COOL.
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David Katzmaier 1/5/2016 4:13:49 PMHead. Nodding.
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Ian Sherr 1/5/2016 4:14:15 PMOh, I was wrong, more like music taken from the soundtrack from 1999's "Snatch."
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David Katzmaier 1/5/2016 4:14:20 PMTheme music irresistible.
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Sarah Tew 1/5/2016 4:14:32 PM
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Sarah Tew 1/5/2016 4:14:41 PM
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Ian Sherr 1/5/2016 4:15:12 PMSo far we've seen a new TV with a large gold-colored stand, a fridge made of what appears to be matte metal, and what maybe is a humidifier?
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Sarah Tew 1/5/2016 4:15:27 PM
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David Katzmaier 1/5/2016 4:15:42 PMI want an entire press conference of product clips set to music. No people on the stage, no speeches. This is Nirvana.
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Ian Sherr 1/5/2016 4:15:45 PMEach product is introduced with "Seeing is believing," "Tasting is believing," etc. Then at the end it says, "Believe your senses."
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Sarah Tew 1/5/2016 4:15:45 PM
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David Katzmaier 1/5/2016 4:16:02 PMWasn't that a coffee maker?
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David Katzmaier 1/5/2016 4:16:20 PMA robot garbage can?
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Ian Sherr 1/5/2016 4:16:29 PMThe video wall is opening and the new "LG Signature" products are arriving on their own. Maybe they've finally come alive and are going to take over?
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Sarah Tew 1/5/2016 4:17:10 PM
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Ian Sherr 1/5/2016 4:17:39 PMSignature is "a single identity across multiple products," Ahn says. "LG asked what makes a product truly great? Why does this product exist?"
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David Katzmaier 1/5/2016 4:17:42 PMAnybody know what that thing is? Ian says humidifier. I'll go with that for now.
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Sarah Tew 1/5/2016 4:17:48 PM
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Lori Grunin 1/5/2016 4:18:00 PMIt's the essence of a humidifier.
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Sarah Tew 1/5/2016 4:18:14 PM
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Sarah Tew 1/5/2016 4:18:51 PM
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David Katzmaier 1/5/2016 4:19:05 PMSo, about the TV. It's the G6 series, available in 65- and 77-inches. Same picture quality as other LG OLEDs, but sleek design with a very thin panel. That bottom speaker bar can fold up behind it for wall-mounting,
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Ian Sherr 1/5/2016 4:19:06 PMNow Torsten Valeur, the master designer for LG Signature Home Appliance, is on stage. He's the president of David Lewis Designers. He's talking about what he thinks LG Signature represents.
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Ian Sherr 1/5/2016 4:19:33 PMI'm wondering: Is this a statement by LG that it doesn't think it can design premium products in-house?
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David Katzmaier 1/5/2016 4:19:41 PMNo official pricing on the TV, but LG's reps told me it "should be less than $10,000."
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David Katzmaier 1/5/2016 4:19:51 PMMy guess: $1 less.
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Ian Sherr 1/5/2016 4:20:24 PMThese products do look slick, though I don't know how consistent it all is. Silver colors on the fridge and TV, white on the washing machine and -- humidifier?
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David Katzmaier 1/5/2016 4:20:50 PMI do love that NASA UHD video, although I wonder if the precipitous shadowing of the moon craters is an artifact or part of the source.
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Sarah Tew 1/5/2016 4:20:50 PM
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Ian Sherr 1/5/2016 4:21:19 PMNow David VanderWaal, VP of marketing at LG Electronics USA is on stage.
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Sarah Tew 1/5/2016 4:21:27 PM
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David Katzmaier 1/5/2016 4:21:32 PMPLEASE TELL US WHAT THAT THING NEXT TO THE WASHER IS!
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Sarah Tew 1/5/2016 4:21:36 PM
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Ian Sherr 1/5/2016 4:21:44 PMHe's starting with TV, and the other products recede behind the video wall. There's a lot of choreography going on.
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Neil B. 1/5/2016 4:21:51 PMIf the TV has same picture quality as the other OLED sets that gold base better be made of real gold.
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Ian Sherr 1/5/2016 4:22:04 PMThis is the Signature OLED TV. "It's designed with one principle in mind: Eliminate the unnecessary," he says.
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Sarah Tew 1/5/2016 4:22:29 PM
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Sarah Tew 1/5/2016 4:22:38 PM
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Sarah Tew 1/5/2016 4:22:46 PM
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Ian Sherr 1/5/2016 4:22:54 PMQuite literally, he says "it's a picture on glass" -- the panel is attached to a glass sheet. 2.57 mm, the same thickness of four stacked credit cards. (Black AmEx or Visa Signature?)
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David Katzmaier 1/5/2016 4:22:55 PMNew for 2016, all LG OLED TVs will support Dolby Vision HDR in addition to other HDR schemes (HDR10). They're also claiming to hit 99% of DCI/P3 color space.
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Sarah Tew 1/5/2016 4:23:11 PM