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Nike's NikeFuel Forum

Nike is likely poised to unveil its next-generation version of its FuelBand fitness tracker.

  • John Falcone 10/15/2013 1:51:20 PM
    As far as expectations, the general "step ups" for fitness products tend to be heart-rate monitoring, sleep monitoring, and notifications from paired phones (texts, caller ID, social apps, etc.). It will be interesting to see which, if any, of these features Nike incorporates into the (presumed) new model.
  • John Falcone 10/15/2013 1:52:29 PM
    Another big factor will be cost. The Fitbit Force is $130 -- very affordable, especially for a model that doubles as a wristwatch.
  • John Falcone 10/15/2013 1:54:52 PM
    When I asked Nike about a live video feed, they said there was none available.
  • John Falcone 10/15/2013 1:55:01 PM
    [The vendors are the ones who usually provide the feed.]
  • John Falcone 10/15/2013 1:56:28 PM
    @Dan -- I agree. Should be a priority in this day and age.
  • John Falcone 10/15/2013 1:59:24 PM
    Update: no word from our team at the event yet; the start time might be delayed a few minutes past 10am ET.
  • John Falcone 10/15/2013 2:01:08 PM
    I believe the challenge w/ a heart-rate monitor is that it needs to make contact with the skin.
  • sarahtew 10/15/2013 2:02:45 PM
  • John Falcone 10/15/2013 2:02:59 PM
    We're in!
  • Roger Cheng 10/15/2013 2:03:16 PM
    Hey all, Roger Cheng, executive editor at CNET News, finally logged in after a bit of technical difficulties.
  • John Falcone 10/15/2013 2:03:19 PM
    Photos are coming from Sarah Tew, our ace photographer.
  • sarahtew 10/15/2013 2:03:39 PM
  • sarahtew 10/15/2013 2:03:47 PM
  • sarahtew 10/15/2013 2:03:49 PM
  • sarahtew 10/15/2013 2:03:51 PM
  • Brian Bennett 10/15/2013 2:03:53 PM
    Hey hey everyone! Brian Bennett in the house :)
  • Roger Cheng 10/15/2013 2:04:19 PM
    We're in a studio space in Lower Manhattan. Instead of traditional chairs, we're sitting on circular seats that pulsate with the different color spectrums (also found on the FuelBand).
  • Roger Cheng 10/15/2013 2:04:31 PM
    Okay, we're kicking off, a Nike rep is on stage to introduce us.
  • Roger Cheng 10/15/2013 2:04:46 PM
    The Nike-Plus FuelBand SE (?) gets mentioned.
  • John Falcone 10/15/2013 2:05:00 PM
    OK gang, now that the event has started, we're suspending reader comments
  • Roger Cheng 10/15/2013 2:05:16 PM
    Nike's VP of digital sports, Stefan Olander, is about to take the stage. But first, a hype video plays.
  • Roger Cheng 10/15/2013 2:05:34 PM
    Lots of folks running, jumping and doing active stuff.
  • Roger Cheng 10/15/2013 2:05:55 PM
    Olander gets on stage to mild applause.
  • sarahtew 10/15/2013 2:06:08 PM
  • Roger Cheng 10/15/2013 2:06:16 PM
    Yep, Nike FuelBand SE.
  • Roger Cheng 10/15/2013 2:06:31 PM
    It's a smart, seamless integration of product and services that helps athletes get better, he says.
  • Roger Cheng 10/15/2013 2:06:43 PM
    By athletes, he means everyone.
  • Roger Cheng 10/15/2013 2:06:52 PM
    There are 20 million members using Nike+
  • Roger Cheng 10/15/2013 2:07:05 PM
    First off: NikeFuel.
  • sarahtew 10/15/2013 2:07:09 PM
  • sarahtew 10/15/2013 2:07:10 PM
  • sarahtew 10/15/2013 2:07:18 PM
  • Roger Cheng 10/15/2013 2:07:22 PM
    He touts it as a universal metric that can work with any sport or athlete.
  • Roger Cheng 10/15/2013 2:07:42 PM
    Name dropping Serena WIlliams, who can score 4,300 NikeFuel points in a two-hour match.
  • sarahtew 10/15/2013 2:07:45 PM
  • Roger Cheng 10/15/2013 2:07:53 PM
    An active day: 5,100 points in 16 hours.
  • sarahtew 10/15/2013 2:08:05 PM
  • Roger Cheng 10/15/2013 2:08:10 PM
    NikeFuel is a proprietary score, so if you don't own Nike+ equipment, it doesn't make sense to you.
  • Roger Cheng 10/15/2013 2:08:26 PM
    Our members rack up billions of NikeFuel every week, Olander says.
  • Roger Cheng 10/15/2013 2:08:34 PM
    NikeFuel gives us a real-time view of how the world works, he says.
  • sarahtew 10/15/2013 2:08:52 PM
  • Roger Cheng 10/15/2013 2:09:14 PM
    Eugene, Ore., is the most active city in the U.S., according to Olander. Of course, it's the home of Nike too.
  • Roger Cheng 10/15/2013 2:09:26 PM
    At least in its backyard.
  • Roger Cheng 10/15/2013 2:09:38 PM
    The most active city between 10 pm and 6 am: Las Vegas.
  • Roger Cheng 10/15/2013 2:09:45 PM
    I know I'm active in those hours in Vegas.
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