Nike's NikeFuel Forum

Nike is likely poised to unveil its next-generation version of its FuelBand fitness tracker.

3rd & 7 37yd

Roger Cheng 10/15/2013 2:59:26 PM
Dennis Crowley, head of FourSquare, on stage.
sarahtew 10/15/2013 2:59:44 PM
Roger Cheng 10/15/2013 2:59:56 PM
Dennis has been a big Nike plus member for a long time. He was the first person outside of Nike that saw the original FuelBand.
Roger Cheng 10/15/2013 3:00:02 PM
He's being interviewed by a Nike rep.
Roger Cheng 10/15/2013 3:00:20 PM
Crowley says he has a goal of 3,200 Fuel points a day.
sarahtew 10/15/2013 3:00:34 PM
Roger Cheng 10/15/2013 3:01:03 PM
Crowley on Nike plus: I'm fascinated by tech that brings you into the real world. (Kind of like FourSquare)
Roger Cheng 10/15/2013 3:02:44 PM
FourSquare similarly uses badges that "nudge you" to do things.
Roger Cheng 10/15/2013 3:03:49 PM
With all the data we have, we can predict what places will be popular now or 20 minutes from now, Crowley says. To have enough data to predict what you would like.
Roger Cheng 10/15/2013 3:04:35 PM
Crowley: it's a combination of data and sharing it with your friends that make it valuable.
Roger Cheng 10/15/2013 3:05:10 PM
By the way, I don't think the new FuelBand has a heart sensor. At least it hasn't been mentioned yet in the list of new features.
Roger Cheng 10/15/2013 3:08:13 PM
We're still talking about Crowley's prowess as an athlete. I'm going to tune out for a while.
sarahtew 10/15/2013 3:12:24 PM
Roger Cheng 10/15/2013 3:12:25 PM
Okay, Crowley is off the stage, and Olander is back on.
Roger Cheng 10/15/2013 3:12:25 PM
But that's not all, he says...
Roger Cheng 10/15/2013 3:12:25 PM
First, there's Nike Plus Move app, which allows users to use iPhone 5S to get Nike Fuel scores using the M7 processor.
Roger Cheng 10/15/2013 3:12:25 PM
It's a free app.
Roger Cheng 10/15/2013 3:12:27 PM
There's the Nike+ running app.
Roger Cheng 10/15/2013 3:12:53 PM
And the future of Nike Plus - We ran a three month long accelerator program to find out how they live longer and healthier.
sarahtew 10/15/2013 3:12:57 PM
Roger Cheng 10/15/2013 3:13:17 PM
We're partnering with established companies.
Roger Cheng 10/15/2013 3:13:23 PM
The next chapter of Nike Plus Fuel Band, which will be relocating to SF.
sarahtew 10/15/2013 3:13:23 PM
sarahtew 10/15/2013 3:13:27 PM
Roger Cheng 10/15/2013 3:13:34 PM
The program will partner with companies that will use our NikeFuel APIs.
Roger Cheng 10/15/2013 3:13:42 PM
It's called the Nike Plus Fuel Lab.
Roger Cheng 10/15/2013 3:14:32 PM
Okay, the presentation is over. Now for some hands-on time with the devices.
sarahtew 10/15/2013 3:14:39 PM
sarahtew 10/15/2013 3:14:43 PM
Roger Cheng 10/15/2013 3:14:48 PM
Check back with CNET for more detailed photos and hands-on impressions with the device.
Roger Cheng 10/15/2013 3:15:19 PM
There's no price info either.
Roger Cheng 10/15/2013 3:15:39 PM
Or availability. We'll snoop around and find the details.
Roger Cheng 10/15/2013 3:16:14 PM
Okay all, thanks for tuning in to our blog.